-9
NPS
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The Motley Fool
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About The Motley Fool's Brand
The Motley Fool is a multimedia financial services company providing websites, books, newspaper columns, TV appearances and newsletters.
Brand at a Glance
66%
Customer Loyalty
3.3/5
Product Quality
3/5
Pricing
3.1/5
Customer Service
The Motley Fool CMO
The Motley Fool NPS
The Motley Fool's Net Promoter Score (NPS) is a -9 with 38% Promoters, 15% Passives, and 47% Detractors. Net Promoter Score tracks whether The Motley Fool's customers would recommend using the product based on a scale of -100 to 100.
The Motley Fool Overall NPS
| 38% | Promoters |
|---|---|
| 15% | Passives |
| 47% | Detractors |
The Motley Fool NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -6 | Mar 2024 | -6 |
Jun 2024 -6 | Jun 2024 | -6 |
Aug 2024 -6 | Aug 2024 | -6 |
Nov 2024 -5 | Nov 2024 | -5 |
Jan 2025 -5 | Jan 2025 | -5 |
Mar 2025 -5 | Mar 2025 | -5 |
Jul 2025 -7 | Jul 2025 | -7 |
Aug 2025 -7 | Aug 2025 | -7 |
Sep 2025 -7 | Sep 2025 | -7 |
Oct 2025 -8 | Oct 2025 | -8 |
Dec 2025 -9 | Dec 2025 | -9 |
Jan 2026 -9 | Jan 2026 | -9 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Motley Fool NPS by Gender
Female customers rated The Motley Fool's NPS 30 points higher than Male customers.
Male
-20
The Motley Fool's NPS was rated -20 by Male customers on Comparably.
36%
Promoters
8%
Passives
56%
Detractors
Female
10
The Motley Fool's NPS was rated 10 by Female customers on Comparably.
40%
Promoters
30%
Passives
30%
Detractors
The Motley Fool NPS by Ethnicity
The Motley Fool's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
African American/Black 33 | African American/Black | 33 |
Asian or Pacific Islander -60 | Asian or Pacific Islander | -60 |
Other -80 | Other | -80 |
The Motley Fool NPS by Age
The Motley Fool's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
The Motley Fool NPS by Usage
The Motley Fool's NPS was rated the highest by customers who have used The Motley Fool's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -32 | Less than 1 Year | -32 |
1 to 2 Years -16 | 1 to 2 Years | -16 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
Over 10 Years 49 | Over 10 Years | 49 |
The Motley Fool Customer Reviews
Out of the 14 The Motley Fool customer reviews 7 were positive and 7 were constructive. The Motley Fool customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
The Motley Fool Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of The Motley Fool users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Motley Fool Customer Loyalty Score by Gender
Female customers rated The Motley Fool's Customer Loyalty score 11% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of The Motley Fool.
Male
62%
Yes
Female
73%
Yes
The Motley Fool Customer Loyalty Score by Ethnicity
The Motley Fool's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Motley Fool.
60
out of 100
Caucasian
40
out of 100
African American/Black
46
out of 100
Asian or Pacific Islander
46
out of 100
Other
The Motley Fool Customer Loyalty Score by Age
The Motley Fool's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of The Motley Fool.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 40% | 26-30 | 40% |
31-35 100% | 31-35 | 100% |
36-40 55% | 36-40 | 55% |
41-45 55% | 41-45 | 55% |
46-50 78% | 46-50 | 78% |
51-55 55% | 51-55 | 55% |
56-60 64% | 56-60 | 64% |
61-65 61% | 61-65 | 61% |
66+ 64% | 66+ | 64% |
The Motley Fool Customer Loyalty Score by Usage
The Motley Fool's Customer Loyalty score was rated the highest by customers who have used The Motley Fool's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Motley Fool Customer Loyalty Score by Industry
The Motley Fool's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
The Motley Fool Product Quality
3.3/5
The Motley Fool has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock The Motley Fool's overall Product Quality score rated by its users and customers.
The Motley Fool Product Information
The Motley Fool’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated The Motley Fool's product the highest. Reviewers from the Construction industry rated The Motley Fool the lowest at 1.9.
- Website
- http://fool.com
- Company Size
- 201-500 Employees
Industry
Tech
Content
FinTech
Media
Sports & Entertainment
Quick Insights into The Motley Fool Product Quality
The Motley Fool's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers from the Construction industry.
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Ranked The Motley Fool Product Quality the Highest
Ranked The Motley Fool Product Quality the Lowest
The Motley Fool Product Quality Score by Gender
Female customers rated The Motley Fool's Product Quality score 1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of The Motley Fool.
Male
3/5
Female
4/5
The Motley Fool Product Quality Score by Ethnicity
The Motley Fool's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Motley Fool.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 2.3 | Other | 2.3 |
The Motley Fool Product Quality Score by Age
The Motley Fool's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of The Motley Fool.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 5 | 31-35 | 5 |
36-40 3 | 36-40 | 3 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3.6 | 46-50 | 3.6 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.8 | 66+ | 2.8 |
The Motley Fool Product Quality Score by Usage
The Motley Fool's Product Quality score was rated the highest by customers who have used The Motley Fool's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Motley Fool Product Quality Score by Industry
The Motley Fool's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Construction industry customers.
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The Motley Fool Pricing
The Motley Fool ROI & Value For Money
3/5
The Motley Fool has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock The Motley Fool's overall ROI score rated by its users and customers.
The Motley Fool Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Accounting industry think that they had the lowest ROI from The Motley Fool.
Quick Insights into The Motley Fool ROI
The Motley Fool's ROI score was rated highest by customers ages 31-35, and rated lowest by Asian or Pacific Islander customers.
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Ranked The Motley Fool ROI the Highest
Ranked The Motley Fool ROI the Lowest
The Motley Fool ROI Score by Gender
Female customers rated The Motley Fool's ROI score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of The Motley Fool.
Male
2.6/5
Female
3.4/5
The Motley Fool ROI Score by Ethnicity
The Motley Fool's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Motley Fool.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.9 | Other | 1.9 |
The Motley Fool ROI Score by Age
The Motley Fool's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of The Motley Fool.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 4.5 | 31-35 | 4.5 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.1 | 41-45 | 2.1 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.8 | 56-60 | 2.8 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.3 | 66+ | 2.3 |
The Motley Fool ROI Score by Usage
The Motley Fool's ROI score was rated the highest by customers who have used The Motley Fool's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
The Motley Fool ROI Score by Industry
The Motley Fool's ROI score was rated the highest by Education industry customers, and the lowest by Construction industry customers.
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The Motley Fool Customer Satisfaction (CSAT)
The Motley Fool Customer Satisfaction (CSAT) Score
37 / 100
The Motley Fool has an overall Customer Satisfaction score of 37 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
24%
Satisfied
13%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
19%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Motley Fool Customer Satisfaction
The Motley Fool's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked The Motley Fool's Customer Satisfaction.
Ranked The Motley Fool Customer Satisfaction the Highest
Ranked The Motley Fool Customer Satisfaction the Lowest
The Motley Fool Customer Satisfaction Score by Gender
Female customers rated The Motley Fool's Customer Satisfaction score 25 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of The Motley Fool.
33 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 21% | |
Dissatisfied | 15% | |
Very Dissatisfied | 31% |
58 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 14% | |
Very Dissatisfied | 14% |
The Motley Fool Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Motley Fool's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Motley Fool.
38 / 100
Very Satisfied
25%
Satisfied
13%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
16%
Very Dissatisfied
27%
CSAT according to African American/Black
The Motley Fool's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Motley Fool.
66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
The Motley Fool's Customer Satisfaction (CSAT) score was rated 20% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Motley Fool.
20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
40%
CSAT according to Other
The Motley Fool's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Motley Fool.
25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
The Motley Fool Customer Satisfaction Score by Age
The Motley Fool's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of The Motley Fool.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 50% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 29% | |||||||||||||||
| 66+ | 26% |
The Motley Fool Customer Satisfaction Score by Usage
The Motley Fool's Customer Satisfaction score was rated the highest by customers who have used The Motley Fool's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
The Motley Fool Customer Satisfaction Score by Industry
The Motley Fool's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "The Motley Fool Customer Satisfaction Score by Industry",
"text": "The Motley Fool's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "The Motley Fool's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "The Motley Fool's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Construction",
"groupId": 510,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "The Motley Fool's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "The Motley Fool's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "The Motley Fool's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
}
]
}The Motley Fool Customer Service
3.1/5
The Motley Fool has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock The Motley Fool's overall Customer Service score rated by its users and customers.
About The Motley Fool's Customer Service
Address
2000 Duke St., Fourth Floor, Alexandria, VA
Website
http://fool.com
Quick Insights into The Motley Fool Customer Service
The Motley Fool's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Asian or Pacific Islander customers.
Sign Up to unlock insights into how customers have ranked The Motley Fool's Customer Service score.
Ranked The Motley Fool Customer Service the Highest
Ranked The Motley Fool Customer Service the Lowest
The Motley Fool Customer Service Score by Gender
Female customers rated The Motley Fool's Customer Service score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of The Motley Fool.
Male
2.7/5
Female
3.5/5
The Motley Fool Customer Service Score by Ethnicity
The Motley Fool's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Motley Fool.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 2.2 | Other | 2.2 |
The Motley Fool Customer Service Score by Age
The Motley Fool's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The Motley Fool.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.6 | 31-35 | 4.6 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.2 | 41-45 | 2.2 |
46-50 3.5 | 46-50 | 3.5 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.6 | 66+ | 2.6 |
The Motley Fool Customer Service Score by Usage
The Motley Fool's Customer Service score was rated the highest by customers who have used The Motley Fool's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
The Motley Fool Customer Service Score by Industry
The Motley Fool's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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The Motley Fool as an Employer
4.2/5
The Motley Fool has a 4.2/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
The Motley Fool scored a -9 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of The Motley Fool would recommend the brand to a friend. ENPS measures how likely The Motley Fool employees would recommend working at The Motley Fool to a friend.
Net Promoter Score
-9
NPS Score
| 38% | Promoters |
|---|---|
| 15% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 57% | Promoters |
|---|---|
| 19% | Passive |
| 24% | Detractors |
