-15
NPS
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The Seattle Times
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About The Seattle Times' Brand
The Seattle Times, one of the nation's premier regional news sources and winner of 11 Pulitzer Prizes, is a privately-owned family newspaper serving an established audience of 1.9 million.
Brand at a Glance
54%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
2.8/5
Customer Service
The Seattle Times NPS
The Seattle Times's Net Promoter Score (NPS) is a -15 with 31% Promoters, 23% Passives, and 46% Detractors. Net Promoter Score tracks whether The Seattle Times's customers would recommend using the product based on a scale of -100 to 100.
The Seattle Times Overall NPS
| 31% | Promoters |
|---|---|
| 23% | Passives |
| 46% | Detractors |
The Seattle Times NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 0 | Sep 2021 | 0 |
Oct 2021 33 | Oct 2021 | 33 |
Nov 2021 0 | Nov 2021 | 0 |
Feb 2022 20 | Feb 2022 | 20 |
Apr 2022 17 | Apr 2022 | 17 |
May 2022 -1 | May 2022 | -1 |
Jul 2022 0 | Jul 2022 | 0 |
Aug 2022 -11 | Aug 2022 | -11 |
Nov 2022 -20 | Nov 2022 | -20 |
Jan 2023 -9 | Jan 2023 | -9 |
May 2023 -17 | May 2023 | -17 |
Dec 2023 -16 | Dec 2023 | -16 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Seattle Times NPS by Ethnicity
The Seattle Times's NPS was rated 50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
The Seattle Times Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of The Seattle Times users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Seattle Times Customer Loyalty Score by Ethnicity
The Seattle Times's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
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55
out of 100
Caucasian
The Seattle Times Product Quality
3/5
The Seattle Times has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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The Seattle Times Product Information
The Seattle Times’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://seattletimes.com/
- Company Size
- 501-1,000 Employees
Industry
Media and Entertainment
Quick Insights into The Seattle Times Product Quality
The Seattle Times's Product Quality score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked The Seattle Times' Product Quality.
Ranked The Seattle Times Product Quality the Highest
The Seattle Times Product Quality Score by Ethnicity
The Seattle Times's Product Quality score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Seattle Times.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
The Seattle Times Pricing
The Seattle Times ROI & Value For Money
2.9/5
The Seattle Times has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into The Seattle Times ROI
The Seattle Times's ROI score was rated highest by Caucasian customers.
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Ranked The Seattle Times ROI the Highest
The Seattle Times ROI Score by Ethnicity
The Seattle Times's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Seattle Times.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
The Seattle Times Customer Satisfaction (CSAT)
The Seattle Times Customer Satisfaction (CSAT) Score
60 / 100
The Seattle Times has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Seattle Times Customer Satisfaction
The Seattle Times's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked The Seattle Times Customer Satisfaction the Highest
The Seattle Times Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Seattle Times' Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Seattle Times.
75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
The Seattle Times Customer Service
2.8/5
The Seattle Times has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About The Seattle Times's Customer Service
Address
1000 Denny Way, Seattle, WA 98109
Website
http://seattletimes.com/
Phone Number
(206) 464-2121
The Seattle Times's Social Links
Quick Insights into The Seattle Times Customer Service
The Seattle Times's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked The Seattle Times' Customer Service score.
Ranked The Seattle Times Customer Service the Highest
The Seattle Times Customer Service Score by Ethnicity
The Seattle Times's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Seattle Times.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
The Seattle Times as an Employer
4.2/5
The Seattle Times has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
The Seattle Times scored a -15 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of The Seattle Times would recommend the brand to a friend. ENPS measures how likely The Seattle Times employees would recommend working at The Seattle Times to a friend.
Net Promoter Score
-15
NPS Score
| 31% | Promoters |
|---|---|
| 23% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
40
eNPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
