13
NPS
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Brand Page
The Star
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About The Star's Brand
Thestar.com is Canada's largest online news site.
Brand at a Glance
54%
Customer Loyalty
3.4/5
Product Quality
2.9/5
Pricing
3.4/5
Customer Service
The Star NPS
The Star's Net Promoter Score (NPS) is a 13 with 42% Promoters, 29% Passives, and 29% Detractors. Net Promoter Score tracks whether The Star's customers would recommend using the product based on a scale of -100 to 100.
The Star Overall NPS
| 42% | Promoters |
|---|---|
| 29% | Passives |
| 29% | Detractors |
The Star NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2020 0 | Mar 2020 | 0 |
Nov 2020 0 | Nov 2020 | 0 |
Nov 2021 0 | Nov 2021 | 0 |
May 2022 -20 | May 2022 | -20 |
Jul 2022 0 | Jul 2022 | 0 |
Nov 2022 13 | Nov 2022 | 13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Star Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of The Star users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Star Product Quality
3.4/5
The Star has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock The Star's overall Product Quality score rated by its users and customers.
The Star Product Information
The Star’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.thestar.com/
- Company Size
- 201-500 Employees
Industry
Tech
Media
The Star Pricing
The Star ROI & Value For Money
2.9/5
The Star has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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The Star Customer Satisfaction (CSAT)
The Star Customer Satisfaction (CSAT) Score
20 / 100
The Star has an overall Customer Satisfaction score of 20 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
20%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Star Customer Service
3.4/5
The Star has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock The Star's overall Customer Service score rated by its users and customers.
About The Star's Customer Service
Address
1 Yonge Street, Marine On Saint Croix, MN M5E 1E6 Canada
Website
http://www.thestar.com/
The Star as an Employer
4.3/5
The Star has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
The Star scored a 13 for Net Promoter Score and a 52 for Employee Net Promoter Score. NPS gauges how likely a customer of The Star would recommend the brand to a friend. ENPS measures how likely The Star employees would recommend working at The Star to a friend.
Net Promoter Score
13
NPS Score
| 42% | Promoters |
|---|---|
| 29% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
52
eNPS Score
| 64% | Promoters |
|---|---|
| 24% | Passive |
| 12% | Detractors |
