-28
NPS
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Brand Page
The Sun
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About The Sun's Brand
The Sun are Britain's most popular newspaper.
Brand at a Glance
33%
Customer Loyalty
3.1/5
Product Quality
2.8/5
Pricing
3/5
Customer Service
The Sun NPS
The Sun's Net Promoter Score (NPS) is a -28 with 36% Promoters, 0% Passives, and 64% Detractors. Net Promoter Score tracks whether The Sun's customers would recommend using the product based on a scale of -100 to 100.
The Sun Overall NPS
| 36% | Promoters |
|---|---|
| 0% | Passives |
| 64% | Detractors |
The Sun NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 -100 | Sep 2020 | -100 |
Oct 2020 -100 | Oct 2020 | -100 |
Nov 2020 -33 | Nov 2020 | -33 |
Jan 2021 -50 | Jan 2021 | -50 |
May 2021 -20 | May 2021 | -20 |
Oct 2021 -33 | Oct 2021 | -33 |
Nov 2021 -43 | Nov 2021 | -43 |
Oct 2022 -33 | Oct 2022 | -33 |
Dec 2022 -20 | Dec 2022 | -20 |
Jan 2023 -27 | Jan 2023 | -27 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Sun Customer Loyalty
33%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
33% of The Sun users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Sun Product Quality
3.1/5
The Sun has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock The Sun's overall Product Quality score rated by its users and customers.
The Sun Product Information
The Sun’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://thesun.co.uk
Industry
Tech
Content
Media
Sports & Entertainment
The Sun Pricing
The Sun ROI & Value For Money
2.8/5
The Sun has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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The Sun Customer Satisfaction (CSAT)
The Sun Customer Satisfaction (CSAT) Score
40 / 100
The Sun has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Sun Customer Service
3/5
The Sun has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About The Sun's Customer Service
Address
United Kingdom
Website
http://thesun.co.uk
The Sun as an Employer
3.1/5
The Sun has a 3.1/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
The Sun scored a -28 for Net Promoter Score and a -46 for Employee Net Promoter Score. NPS gauges how likely a customer of The Sun would recommend the brand to a friend. ENPS measures how likely The Sun employees would recommend working at The Sun to a friend.
Net Promoter Score
-28
NPS Score
| 36% | Promoters |
|---|---|
| 0% | Passive |
| 64% | Detractors |
Employee Net Promoter Score
-46
eNPS Score
| 18% | Promoters |
|---|---|
| 18% | Passive |
| 64% | Detractors |
