42
NPS
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The Weather Channel
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About The Weather Channel's Brand
The Weather Channel is a news website reporting weather conditions of various locations around the world.
Brand at a Glance
84%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
The Weather Channel NPS
The Weather Channel's Net Promoter Score (NPS) is a 42 with 68% Promoters, 6% Passives, and 26% Detractors. Net Promoter Score tracks whether The Weather Channel's customers would recommend using the product based on a scale of -100 to 100.
The Weather Channel Overall NPS
| 68% | Promoters |
|---|---|
| 6% | Passives |
| 26% | Detractors |
The Weather Channel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 33 | Jun 2024 | 33 |
Jul 2024 31 | Jul 2024 | 31 |
Sep 2024 33 | Sep 2024 | 33 |
Oct 2024 36 | Oct 2024 | 36 |
Dec 2024 38 | Dec 2024 | 38 |
Jan 2025 38 | Jan 2025 | 38 |
Mar 2025 33 | Mar 2025 | 33 |
May 2025 37 | May 2025 | 37 |
Jun 2025 39 | Jun 2025 | 39 |
Sep 2025 39 | Sep 2025 | 39 |
Dec 2025 41 | Dec 2025 | 41 |
Jan 2026 41 | Jan 2026 | 41 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Weather Channel NPS by Gender
Male customers rated The Weather Channel's NPS 45 points higher than Female customers.
Male
28
The Weather Channel's NPS was rated 28 by Male customers on Comparably.
55%
Promoters
18%
Passives
27%
Detractors
Female
-17
The Weather Channel's NPS was rated -17 by Female customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
The Weather Channel NPS by Ethnicity
The Weather Channel's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 9 | Caucasian | 9 |
African American/Black 67 | African American/Black | 67 |
The Weather Channel NPS by Age
The Weather Channel's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
The Weather Channel NPS by Usage
The Weather Channel's NPS was rated the highest by customers who have used The Weather Channel's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years 17 | Over 10 Years | 17 |
The Weather Channel Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of The Weather Channel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Weather Channel Customer Loyalty Score by Gender
Male customers rated The Weather Channel's Customer Loyalty score 14% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of The Weather Channel.
Male
84%
Yes
Female
70%
Yes
The Weather Channel Customer Loyalty Score by Ethnicity
The Weather Channel's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Weather Channel.
84
out of 100
Caucasian
100
out of 100
African American/Black
The Weather Channel Customer Loyalty Score by Age
The Weather Channel's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of The Weather Channel.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 100% | 61-65 | 100% |
66+ 78% | 66+ | 78% |
The Weather Channel Customer Loyalty Score by Usage
The Weather Channel's Customer Loyalty score was rated the highest by customers who have used The Weather Channel's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Weather Channel Product Quality
4/5
The Weather Channel has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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The Weather Channel Product Information
The Weather Channel’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.weather.com
- Company Size
- 1,001-5,000 Employees
Industry
Content
Media
Sports & Entertainment
Quick Insights into The Weather Channel Product Quality
The Weather Channel's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 61-65.
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Ranked The Weather Channel Product Quality the Highest
Ranked The Weather Channel Product Quality the Lowest
The Weather Channel Product Quality Score by Gender
Male customers rated The Weather Channel's Product Quality score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of The Weather Channel.
Male
3.7/5
Female
3.2/5
The Weather Channel Product Quality Score by Ethnicity
The Weather Channel's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Weather Channel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.6 | African American/Black | 4.6 |
The Weather Channel Product Quality Score by Age
The Weather Channel's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of The Weather Channel.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 3 | 61-65 | 3 |
66+ 3.7 | 66+ | 3.7 |
The Weather Channel Product Quality Score by Usage
The Weather Channel's Product Quality score was rated the highest by customers who have used The Weather Channel's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
The Weather Channel Pricing
The Weather Channel ROI & Value For Money
3.8/5
The Weather Channel has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into The Weather Channel ROI
The Weather Channel's ROI score was rated highest by African American/Black customers, and rated lowest by customers who have used The Weather Channel's products/services for 5 to 10 Years.
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Ranked The Weather Channel ROI the Highest
Ranked The Weather Channel ROI the Lowest
The Weather Channel ROI Score by Gender
Male customers rated The Weather Channel's ROI score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of The Weather Channel.
Male
3.6/5
Female
3.3/5
The Weather Channel ROI Score by Ethnicity
The Weather Channel's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Weather Channel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 4.6 | African American/Black | 4.6 |
The Weather Channel ROI Score by Age
The Weather Channel's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of The Weather Channel.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 2.6 | 61-65 | 2.6 |
66+ 3.7 | 66+ | 3.7 |
The Weather Channel ROI Score by Usage
The Weather Channel's ROI score was rated the highest by customers who have used The Weather Channel's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
The Weather Channel Customer Satisfaction (CSAT)
The Weather Channel Customer Satisfaction (CSAT) Score
77 / 100
The Weather Channel has an overall Customer Satisfaction score of 77 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
32%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
4%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Weather Channel Customer Satisfaction
The Weather Channel's Customer Satisfaction score was rated highest by Male customers, and rated lowest by customers ages 61-65.
Sign Up to unlock insights into how customers have ranked The Weather Channel's Customer Satisfaction.
Ranked The Weather Channel Customer Satisfaction the Highest
Ranked The Weather Channel Customer Satisfaction the Lowest
The Weather Channel Customer Satisfaction Score by Gender
Male customers rated The Weather Channel's Customer Satisfaction score 46 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of The Weather Channel.
80 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
34 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
The Weather Channel Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Weather Channel's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Weather Channel.
70 / 100
Very Satisfied
50%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
20%
CSAT according to African American/Black
The Weather Channel's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Weather Channel.
67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
The Weather Channel Customer Satisfaction Score by Age
The Weather Channel's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of The Weather Channel.
0
20
40
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 33% | |||||||||||||||
| 66+ | 63% |
The Weather Channel Customer Satisfaction Score by Usage
The Weather Channel's Customer Satisfaction score was rated the highest by customers who have used The Weather Channel's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
The Weather Channel Customer Service
3.8/5
The Weather Channel has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About The Weather Channel's Customer Service
Address
Atlanta, GA
Website
http://www.weather.com
Phone Number
770-226-0000
Quick Insights into The Weather Channel Customer Service
The Weather Channel's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 61-65.
Sign Up to unlock insights into how customers have ranked The Weather Channel's Customer Service score.
Ranked The Weather Channel Customer Service the Highest
Ranked The Weather Channel Customer Service the Lowest
The Weather Channel Customer Service Score by Gender
Male customers rated The Weather Channel's Customer Service score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of The Weather Channel.
Male
3.5/5
Female
3/5
The Weather Channel Customer Service Score by Ethnicity
The Weather Channel's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Weather Channel.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 4.6 | African American/Black | 4.6 |
The Weather Channel Customer Service Score by Age
The Weather Channel's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The Weather Channel.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 2.5 | 61-65 | 2.5 |
66+ 3.4 | 66+ | 3.4 |
The Weather Channel Customer Service Score by Usage
The Weather Channel's Customer Service score was rated the highest by customers who have used The Weather Channel's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
The Weather Channel as an Employer
2.5/5
The Weather Channel has a 2.5/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
The Weather Channel scored a 42 for Net Promoter Score and a -63 for Employee Net Promoter Score. NPS gauges how likely a customer of The Weather Channel would recommend the brand to a friend. ENPS measures how likely The Weather Channel employees would recommend working at The Weather Channel to a friend.
Net Promoter Score
42
NPS Score
| 68% | Promoters |
|---|---|
| 6% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-63
eNPS Score
| 12% | Promoters |
|---|---|
| 13% | Passive |
| 75% | Detractors |
