21
NPS
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The Wonderful Company
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About The Wonderful Company's Brand
The Wonderful Company, formerly known as Roll Global, is based in Los Angeles, California with revenues of over $2 billion.
Brand at a Glance
78%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.7/5
Customer Service
The Wonderful Company NPS
The Wonderful Company's Net Promoter Score (NPS) is a 21 with 55% Promoters, 11% Passives, and 34% Detractors. Net Promoter Score tracks whether The Wonderful Company's customers would recommend using the product based on a scale of -100 to 100.
The Wonderful Company Overall NPS
| 55% | Promoters |
|---|---|
| 11% | Passives |
| 34% | Detractors |
The Wonderful Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 23 | Nov 2023 | 23 |
Jan 2024 27 | Jan 2024 | 27 |
Feb 2024 25 | Feb 2024 | 25 |
Mar 2024 22 | Mar 2024 | 22 |
Apr 2024 26 | Apr 2024 | 26 |
Sep 2024 27 | Sep 2024 | 27 |
Dec 2024 25 | Dec 2024 | 25 |
Jan 2025 25 | Jan 2025 | 25 |
Feb 2025 20 | Feb 2025 | 20 |
May 2025 18 | May 2025 | 18 |
Aug 2025 18 | Aug 2025 | 18 |
Jan 2026 19 | Jan 2026 | 19 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Wonderful Company NPS by Gender
Female customers rated The Wonderful Company's NPS 52 points higher than Male customers.
Male
20
The Wonderful Company's NPS was rated 20 by Male customers on Comparably.
50%
Promoters
20%
Passives
30%
Detractors
Female
72
The Wonderful Company's NPS was rated 72 by Female customers on Comparably.
86%
Promoters
0%
Passives
14%
Detractors
The Wonderful Company NPS by Ethnicity
The Wonderful Company's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 14 | Caucasian | 14 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
The Wonderful Company NPS by Age
The Wonderful Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
The Wonderful Company NPS by Usage
The Wonderful Company's NPS was rated the highest by customers who have used The Wonderful Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 50 | Over 10 Years | 50 |
The Wonderful Company Customer Reviews
Out of the 5 The Wonderful Company customer reviews 4 were positive and 1 was constructive. The Wonderful Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The Wonderful Company Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of The Wonderful Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Wonderful Company Customer Loyalty Score by Gender
Female customers rated The Wonderful Company's Customer Loyalty score 14% higher than Male customers.
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Male
73%
Yes
Female
87%
Yes
The Wonderful Company Customer Loyalty Score by Ethnicity
The Wonderful Company's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Wonderful Company.
87
out of 100
Caucasian
100
out of 100
Hispanic or Latino
The Wonderful Company Customer Loyalty Score by Age
The Wonderful Company's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
46-50 55% | 46-50 | 55% |
61-65 100% | 61-65 | 100% |
The Wonderful Company Customer Loyalty Score by Usage
The Wonderful Company's Customer Loyalty score was rated the highest by customers who have used The Wonderful Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Wonderful Company Customer Loyalty Score by Industry
The Wonderful Company's Customer Loyalty score was rated 100% by both Consumer Goods and Tech industry customers.
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The Wonderful Company Product Quality
3.8/5
The Wonderful Company has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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The Wonderful Company Product Information
The Wonderful Company’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated The Wonderful Company's product the highest. Reviewers from the Tech industry rated The Wonderful Company the lowest at 3.9.
- Website
- https://www.wonderful.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Consumer Goods
Quick Insights into The Wonderful Company Product Quality
The Wonderful Company's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
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Ranked The Wonderful Company Product Quality the Highest
Ranked The Wonderful Company Product Quality the Lowest
The Wonderful Company Product Quality Score by Gender
Female customers rated The Wonderful Company's Product Quality score 0.3 stars higher than Male customers.
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Male
4/5
Female
4.3/5
The Wonderful Company Product Quality Score by Ethnicity
The Wonderful Company's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Wonderful Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
The Wonderful Company Product Quality Score by Age
The Wonderful Company's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of The Wonderful Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
46-50 3.6 | 46-50 | 3.6 |
61-65 5 | 61-65 | 5 |
The Wonderful Company Product Quality Score by Usage
The Wonderful Company's Product Quality score was rated the highest by customers who have used The Wonderful Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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The Wonderful Company Product Quality Score by Industry
The Wonderful Company's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.
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The Wonderful Company Pricing
The Wonderful Company ROI & Value For Money
3.5/5
The Wonderful Company has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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The Wonderful Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Tech industry think that they had the lowest ROI from The Wonderful Company.
Quick Insights into The Wonderful Company ROI
The Wonderful Company's ROI score was rated highest by customers ages 61-65, and rated lowest by Caucasian customers.
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Ranked The Wonderful Company ROI the Highest
Ranked The Wonderful Company ROI the Lowest
The Wonderful Company ROI Score by Gender
Female customers rated The Wonderful Company's ROI score 0.9 stars higher than Male customers.
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Male
3.4/5
Female
4.3/5
The Wonderful Company ROI Score by Ethnicity
The Wonderful Company's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Wonderful Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
The Wonderful Company ROI Score by Age
The Wonderful Company's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of The Wonderful Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
46-50 3.4 | 46-50 | 3.4 |
61-65 5 | 61-65 | 5 |
The Wonderful Company ROI Score by Usage
The Wonderful Company's ROI score was rated the highest by customers who have used The Wonderful Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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The Wonderful Company ROI Score by Industry
The Wonderful Company's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.
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The Wonderful Company Customer Satisfaction (CSAT)
The Wonderful Company Customer Satisfaction (CSAT) Score
71 / 100
The Wonderful Company has an overall Customer Satisfaction score of 71 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
51%
Satisfied
20%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
2%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Wonderful Company Customer Satisfaction
The Wonderful Company's Customer Satisfaction score was rated highest by customers who have used The Wonderful Company's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked The Wonderful Company Customer Satisfaction the Highest
Ranked The Wonderful Company Customer Satisfaction the Lowest
The Wonderful Company Customer Satisfaction Score by Gender
The Wonderful Company's Customer Satisfaction score was rated 86 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of The Wonderful Company.
86 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 72% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
86 / 100
FemaleVery Satisfied | 86% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
The Wonderful Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Wonderful Company's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
28%
CSAT according to Hispanic or Latino
The Wonderful Company's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Wonderful Company.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
The Wonderful Company Customer Satisfaction Score by Age
The Wonderful Company's Customer Satisfaction score was rated 100 points by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of The Wonderful Company.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 100% |
The Wonderful Company Customer Satisfaction Score by Usage
The Wonderful Company's Customer Satisfaction score was rated 100 points by customers who have used The Wonderful Company's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
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The Wonderful Company Customer Satisfaction Score by Industry
The Wonderful Company's Customer Satisfaction score was rated 67 points by Tech industry customers.
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"label": "Tech",
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"score": 67,
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"csatScore": 67,
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}The Wonderful Company Customer Service
3.7/5
The Wonderful Company has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About The Wonderful Company's Customer Service
Website
https://www.wonderful.com
Quick Insights into The Wonderful Company Customer Service
The Wonderful Company's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
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Ranked The Wonderful Company Customer Service the Highest
Ranked The Wonderful Company Customer Service the Lowest
The Wonderful Company Customer Service Score by Gender
Female customers rated The Wonderful Company's Customer Service score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of The Wonderful Company.
Male
3.7/5
Female
4.3/5
The Wonderful Company Customer Service Score by Ethnicity
The Wonderful Company's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Wonderful Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
The Wonderful Company Customer Service Score by Age
The Wonderful Company's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The Wonderful Company.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
46-50 3.4 | 46-50 | 3.4 |
61-65 5 | 61-65 | 5 |
The Wonderful Company Customer Service Score by Usage
The Wonderful Company's Customer Service score was rated the highest by customers who have used The Wonderful Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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The Wonderful Company Customer Service Score by Industry
The Wonderful Company's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.
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The Wonderful Company as an Employer
3.0/5
The Wonderful Company has a 3.0/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
The Wonderful Company scored a 21 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of The Wonderful Company would recommend the brand to a friend. ENPS measures how likely The Wonderful Company employees would recommend working at The Wonderful Company to a friend.
Net Promoter Score
21
NPS Score
| 55% | Promoters |
|---|---|
| 11% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 34% | Promoters |
|---|---|
| 16% | Passive |
| 50% | Detractors |
