52
NPS
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Thinkific
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About Thinkific's Brand
The team at Thinkific has built software that enables entrepreneurs to create, market, sell, and deliver their own online courses.
Brand at a Glance
85%
Customer Loyalty
4.2/5
Product Quality
4.2/5
Pricing
3.3/5
Customer Service
Thinkific NPS
Thinkific's Net Promoter Score (NPS) is a 52 with 70% Promoters, 12% Passives, and 18% Detractors. Net Promoter Score tracks whether Thinkific's customers would recommend using the product based on a scale of -100 to 100.
Thinkific Overall NPS
| 70% | Promoters |
|---|---|
| 12% | Passives |
| 18% | Detractors |
Thinkific NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 55 | Aug 2020 | 55 |
Sep 2021 58 | Sep 2021 | 58 |
Mar 2022 60 | Mar 2022 | 60 |
Aug 2023 53 | Aug 2023 | 53 |
Jan 2024 49 | Jan 2024 | 49 |
Sep 2025 51 | Sep 2025 | 51 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Thinkific NPS by Usage
Thinkific's NPS was rated the highest by customers who have used Thinkific's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 65 | Less than 1 Year | 65 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 80 | 5 to 10 Years | 80 |
Thinkific Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Thinkific users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Thinkific Product Quality
4.2/5
Thinkific has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Thinkific Product Information
Thinkific serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Thinkific supports Web devices and offers products for small and medium sized businesses.
Thinkific’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- http://thinkific.com/
- Company Size
- 51-200 Employees
Industry
Tech
Education
SaaS
Languages Supported
English
Product Type
Online Course Software
Learning Management System (LMS) Software
Academic Software
Course Authoring Software
eLearning Authoring Tools Software
Thinkific Pricing
Thinkific ROI & Value For Money
4.2/5
Thinkific has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Thinkific's overall ROI score rated by its users and customers.
Thinkific Pricing Plans
Thinkific has a pricing structure that accommodates small and medium businesses. Starting from $49/month, Thinkific uses a subscription model and offers the following: There are 3 subscriptions plans available:, Basic - $39 per month (paid annually) or $49 per month (paid monthly), +5% transaction fees, and Pro - $79 per month (annually) or $99 or month (monthly).
Who Uses Thinkific?
Small Businesses
Medium Businesses
Thinkific Customer Satisfaction (CSAT)
Thinkific Customer Satisfaction (CSAT) Score
60 / 100
Thinkific has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Thinkific Customer Service
3.3/5
Thinkific has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Thinkific's Customer Service
Address
400-369 Terminal Ave, Vancouver, WA V6A 4C4 Canada
Website
http://thinkific.com/
Phone Number
888-832-2409
Thinkific's Social Links
Consumer vs. Employees
Thinkific scored a 52 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Thinkific would recommend the brand to a friend. ENPS measures how likely Thinkific employees would recommend working at Thinkific to a friend.
Net Promoter Score
52
NPS Score
| 70% | Promoters |
|---|---|
| 12% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
