59
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Thomann
Marketing or Exec? Claim Your Free Account
About Thomann's Brand
Thomann is a German-based retailer of musical instruments, studio, lighting, and pro-audio equipment.
Brand at a Glance
86%
Customer Loyalty
4.5/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
Thomann NPS
Thomann's Net Promoter Score (NPS) is a 59 with 70% Promoters, 19% Passives, and 11% Detractors. Net Promoter Score tracks whether Thomann's customers would recommend using the product based on a scale of -100 to 100.
Thomann Overall NPS
| 70% | Promoters |
|---|---|
| 19% | Passives |
| 11% | Detractors |
Thomann NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 61 | Jan 2024 | 61 |
Feb 2024 61 | Feb 2024 | 61 |
Mar 2024 63 | Mar 2024 | 63 |
Apr 2024 64 | Apr 2024 | 64 |
May 2024 66 | May 2024 | 66 |
Aug 2024 64 | Aug 2024 | 64 |
Oct 2024 61 | Oct 2024 | 61 |
Jan 2025 57 | Jan 2025 | 57 |
Jul 2025 59 | Jul 2025 | 59 |
Aug 2025 60 | Aug 2025 | 60 |
Sep 2025 60 | Sep 2025 | 60 |
Oct 2025 60 | Oct 2025 | 60 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Thomann NPS by Gender
Thomann's NPS was rated 60 by Male customers on Comparably.
Male
60
Thomann's NPS was rated 60 by Male customers on Comparably.
73%
Promoters
14%
Passives
13%
Detractors
Female
N/A
Thomann's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Thomann NPS by Ethnicity
Thomann's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 66 | Caucasian | 66 |
African American/Black 100 | African American/Black | 100 |
Other 0 | Other | 0 |
Thomann NPS by Age
Thomann's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Thomann NPS by Usage
Thomann's NPS was rated the highest by customers who have used Thomann's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Thomann Customer Reviews
Out of the 6 Thomann customer reviews 5 were positive and 1 was constructive. Thomann customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Thomann Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Thomann users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Thomann Customer Loyalty Score by Gender
Thomann's Customer Loyalty score was rated 88 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Thomann.
Male
88%
Yes
Female
N/A
Yes
Thomann Customer Loyalty Score by Ethnicity
Thomann's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Thomann.
85
out of 100
Caucasian
70
out of 100
African American/Black
100
out of 100
Other
Thomann Customer Loyalty Score by Age
Thomann's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Thomann.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 100% | 26-30 | 100% |
36-40 100% | 36-40 | 100% |
Thomann Customer Loyalty Score by Usage
Thomann's Customer Loyalty score was rated the highest by customers who have used Thomann's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Thomann Customer Loyalty Score by Industry
Thomann's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Thomann Product Quality
4.5/5
Thomann has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Thomann's overall Product Quality score rated by its users and customers.
Thomann Product Information
Thomann’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Thomann's product the highest. Reviewers from the Arts and Entertainment industry rated Thomann the lowest at 4.5.
- Website
- http://www.thomann.de/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Media
Sports & Entertainment
Quick Insights into Thomann Product Quality
Thomann's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Thomann's Product Quality.
Ranked Thomann Product Quality the Highest
Ranked Thomann Product Quality the Lowest
Thomann Product Quality Score by Gender
Thomann's Product Quality score was rated 4.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Thomann.
Male
4.5/5
Female
N/A
Thomann Product Quality Score by Ethnicity
Thomann's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Thomann.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 5 | African American/Black | 5 |
Other 4.7 | Other | 4.7 |
Thomann Product Quality Score by Age
Thomann's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Thomann.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 4.5 | 26-30 | 4.5 |
36-40 5 | 36-40 | 5 |
Thomann Product Quality Score by Usage
Thomann's Product Quality score was rated the highest by customers who have used Thomann's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Thomann Product Quality Score by Industry
Thomann's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Thomann Pricing
Thomann ROI & Value For Money
4.2/5
Thomann has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Thomann's overall ROI score rated by its users and customers.
Thomann Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Thomann.
Quick Insights into Thomann ROI
Thomann's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Thomann's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Thomann's ROI score.
Ranked Thomann ROI the Highest
Ranked Thomann ROI the Lowest
Thomann ROI Score by Gender
Thomann's ROI score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Thomann.
Male
4.3/5
Female
N/A
Thomann ROI Score by Ethnicity
Thomann's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Thomann.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 4 | Other | 4 |
Thomann ROI Score by Age
Thomann's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Thomann.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.7 | 26-30 | 4.7 |
36-40 4.8 | 36-40 | 4.8 |
Thomann ROI Score by Usage
Thomann's ROI score was rated the highest by customers who have used Thomann's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Thomann ROI Score by Industry
Thomann's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Thomann Customer Satisfaction (CSAT)
Thomann Customer Satisfaction (CSAT) Score
90 / 100
Thomann has an overall Customer Satisfaction score of 90 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
68%
Satisfied
22%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
0%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Thomann Customer Satisfaction
Thomann's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Thomann's Customer Satisfaction.
Ranked Thomann Customer Satisfaction the Highest
Ranked Thomann Customer Satisfaction the Lowest
Thomann Customer Satisfaction Score by Gender
Thomann's Customer Satisfaction score was rated 86 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Thomann.
86 / 100
MaleVery Satisfied | 72% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Thomann Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Thomann's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Thomann.
84 / 100
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
16%
CSAT according to African American/Black
Thomann's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Thomann.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Thomann's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Thomann.
100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Thomann Customer Satisfaction Score by Age
Thomann's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Thomann.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 100% |
Thomann Customer Satisfaction Score by Usage
Thomann's Customer Satisfaction score was rated the highest by customers who have used Thomann's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Thomann Customer Satisfaction Score by Industry
Thomann's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Thomann Customer Satisfaction Score by Industry",
"text": "Thomann's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Thomann's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Thomann's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Thomann Customer Service
4.2/5
Thomann has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Thomann's overall Customer Service score rated by its users and customers.
About Thomann's Customer Service
Website
http://www.thomann.de/
Phone Number
+49 9546 922366
Quick Insights into Thomann Customer Service
Thomann's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used Thomann's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Thomann's Customer Service score.
Ranked Thomann Customer Service the Highest
Ranked Thomann Customer Service the Lowest
Thomann Customer Service Score by Gender
Thomann's Customer Service score was rated 4.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Thomann.
Male
4.5/5
Female
N/A
Thomann Customer Service Score by Ethnicity
Thomann's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Thomann.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 5 | African American/Black | 5 |
Other 4.7 | Other | 4.7 |
Thomann Customer Service Score by Age
Thomann's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Thomann.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.9 | 18-25 | 4.9 |
26-30 4.6 | 26-30 | 4.6 |
36-40 5 | 36-40 | 5 |
Thomann Customer Service Score by Usage
Thomann's Customer Service score was rated the highest by customers who have used Thomann's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Thomann Customer Service Score by Industry
Thomann's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Thomann as an Employer
3.8/5
Thomann has a 3.8/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Thomann scored a 59 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Thomann would recommend the brand to a friend. ENPS measures how likely Thomann employees would recommend working at Thomann to a friend.
Net Promoter Score
59
NPS Score
| 70% | Promoters |
|---|---|
| 19% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
40
eNPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
