14
NPS
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Thrivent
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About Thrivent's Brand
At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking, and generosity programs to help people make the most of all they've been given.
Brand at a Glance
76%
Customer Loyalty
3.4/5
Product Quality
3.4/5
Pricing
3.7/5
Customer Service
Thrivent CMO
Jill Cole
Jill Cole serves as the Chief Marketing Officer, Thrivent Student Resources for Thrivent. Jill started at Thrivent in April of 2017. Jill is based in the Greater Minneapolis-St. Paul Area.
Thrivent NPS
Thrivent's Net Promoter Score (NPS) is a 14 with 50% Promoters, 14% Passives, and 36% Detractors. Net Promoter Score tracks whether Thrivent's customers would recommend using the product based on a scale of -100 to 100.
Thrivent Overall NPS
| 50% | Promoters |
|---|---|
| 14% | Passives |
| 36% | Detractors |
Thrivent NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 12 | Jul 2024 | 12 |
Aug 2024 10 | Aug 2024 | 10 |
Sep 2024 10 | Sep 2024 | 10 |
Nov 2024 10 | Nov 2024 | 10 |
Dec 2024 9 | Dec 2024 | 9 |
Jan 2025 11 | Jan 2025 | 11 |
Jul 2025 11 | Jul 2025 | 11 |
Aug 2025 13 | Aug 2025 | 13 |
Oct 2025 10 | Oct 2025 | 10 |
Nov 2025 12 | Nov 2025 | 12 |
Dec 2025 12 | Dec 2025 | 12 |
Jan 2026 14 | Jan 2026 | 14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Thrivent NPS by Gender
Female customers rated Thrivent's NPS 5 points higher than Male customers.
Male
-15
Thrivent's NPS was rated -15 by Male customers on Comparably.
35%
Promoters
15%
Passives
50%
Detractors
Female
-10
Thrivent's NPS was rated -10 by Female customers on Comparably.
38%
Promoters
14%
Passives
48%
Detractors
Thrivent NPS by Ethnicity
Thrivent's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black -34 | African American/Black | -34 |
Other -51 | Other | -51 |
Thrivent NPS by Age
Thrivent's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Thrivent NPS by Usage
Thrivent's NPS was rated the highest by customers who have used Thrivent's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -1 | 2 to 5 Years | -1 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years -62 | Over 10 Years | -62 |
Thrivent Customer Reviews
Out of the 8 Thrivent customer reviews 6 were positive and 2 were constructive. Thrivent customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Thrivent Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Thrivent users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Thrivent Customer Loyalty Score by Gender
Female customers rated Thrivent's Customer Loyalty score 18% higher than Male customers.
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Male
69%
Yes
Female
87%
Yes
Thrivent Customer Loyalty Score by Ethnicity
Thrivent's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Thrivent.
83
out of 100
Caucasian
100
out of 100
African American/Black
55
out of 100
Other
Thrivent Customer Loyalty Score by Age
Thrivent's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Thrivent.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
31-35 74% | 31-35 | 74% |
36-40 78% | 36-40 | 78% |
41-45 87% | 41-45 | 87% |
51-55 55% | 51-55 | 55% |
56-60 100% | 56-60 | 100% |
61-65 78% | 61-65 | 78% |
66+ 66% | 66+ | 66% |
Thrivent Customer Loyalty Score by Usage
Thrivent's Customer Loyalty score was rated the highest by customers who have used Thrivent's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Thrivent Customer Loyalty Score by Industry
Thrivent's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Thrivent Product Quality
3.4/5
Thrivent has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Thrivent Product Information
Thrivent’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Thrivent's product the highest. Reviewers from the Tech industry rated Thrivent the lowest at 3.3.
- Website
- https://www.thrivent.com/
- Company Size
- 5,001-10,000 Employees
Industry
Insurance
Quick Insights into Thrivent Product Quality
Thrivent's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 61-65.
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Ranked Thrivent Product Quality the Highest
Ranked Thrivent Product Quality the Lowest
Thrivent Product Quality Score by Gender
Female customers rated Thrivent's Product Quality score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Thrivent.
Male
3.3/5
Female
3.5/5
Thrivent Product Quality Score by Ethnicity
Thrivent's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Thrivent.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.1 | African American/Black | 3.1 |
Other 3 | Other | 3 |
Thrivent Product Quality Score by Age
Thrivent's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Thrivent.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.7 | 36-40 | 4.7 |
41-45 3.8 | 41-45 | 3.8 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.1 | 56-60 | 3.1 |
61-65 1.7 | 61-65 | 1.7 |
66+ 3.4 | 66+ | 3.4 |
Thrivent Product Quality Score by Usage
Thrivent's Product Quality score was rated the highest by customers who have used Thrivent's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Thrivent Product Quality Score by Industry
Thrivent's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Thrivent Pricing
Thrivent ROI & Value For Money
3.4/5
Thrivent has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Thrivent's overall ROI score rated by its users and customers.
Thrivent Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Thrivent.
Quick Insights into Thrivent ROI
Thrivent's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used Thrivent's products/services for Over 10 Years.
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Ranked Thrivent ROI the Highest
Ranked Thrivent ROI the Lowest
Thrivent ROI Score by Gender
Female customers rated Thrivent's ROI score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Thrivent.
Male
3.1/5
Female
3.4/5
Thrivent ROI Score by Ethnicity
Thrivent's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Thrivent.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 2.8 | African American/Black | 2.8 |
Other 3.2 | Other | 3.2 |
Thrivent ROI Score by Age
Thrivent's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Thrivent.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.6 | 36-40 | 4.6 |
41-45 3.2 | 41-45 | 3.2 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.5 | 61-65 | 2.5 |
66+ 3.2 | 66+ | 3.2 |
Thrivent ROI Score by Usage
Thrivent's ROI score was rated the highest by customers who have used Thrivent's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Thrivent ROI Score by Industry
Thrivent's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Thrivent Customer Satisfaction (CSAT)
Thrivent Customer Satisfaction (CSAT) Score
59 / 100
Thrivent has an overall Customer Satisfaction score of 59 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
41%
Satisfied
18%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
10%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Thrivent Customer Satisfaction
Thrivent's Customer Satisfaction score was rated highest by customers who have used Thrivent's products/services for 1 to 2 Years, and rated lowest by customers ages 51-55.
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Ranked Thrivent Customer Satisfaction the Highest
Ranked Thrivent Customer Satisfaction the Lowest
Thrivent Customer Satisfaction Score by Gender
Thrivent's Customer Satisfaction score was rated 63 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Thrivent.
63 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 11% | |
Very Dissatisfied | 13% |
63 / 100
FemaleVery Satisfied | 42% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 0% | |
Very Dissatisfied | 21% |
Thrivent Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Thrivent's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Thrivent.
67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
13%
CSAT according to African American/Black
Thrivent's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Thrivent.
67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Thrivent's Customer Satisfaction (CSAT) score was rated 58% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Thrivent.
58 / 100
Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
28%
Dissatisfied
0%
Very Dissatisfied
14%
Thrivent Customer Satisfaction Score by Age
Thrivent's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Thrivent.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 66+ | 72% |
Thrivent Customer Satisfaction Score by Usage
Thrivent's Customer Satisfaction score was rated the highest by customers who have used Thrivent's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Thrivent Customer Satisfaction Score by Industry
Thrivent's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Thrivent Customer Satisfaction Score by Industry",
"text": "Thrivent's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Thrivent's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Accounting",
"groupId": 495,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Thrivent's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Thrivent's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 67,
"stars": 0,
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"scoreClassName": "",
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}
]
}Thrivent Customer Service
3.7/5
Thrivent has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Thrivent's overall Customer Service score rated by its users and customers.
About Thrivent's Customer Service
Address
625 Fourth Ave. S., Minneapolis, MN 55415
Website
https://www.thrivent.com/
Phone Number
(800) 847-4836
Thrivent's Social Links
Quick Insights into Thrivent Customer Service
Thrivent's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 61-65.
Sign Up to unlock insights into how customers have ranked Thrivent's Customer Service score.
Ranked Thrivent Customer Service the Highest
Ranked Thrivent Customer Service the Lowest
Thrivent Customer Service Score by Gender
Female customers rated Thrivent's Customer Service score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Thrivent.
Male
3.3/5
Female
3.7/5
Thrivent Customer Service Score by Ethnicity
Thrivent's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Thrivent.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 2.8 | African American/Black | 2.8 |
Other 3.7 | Other | 3.7 |
Thrivent Customer Service Score by Age
Thrivent's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Thrivent.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.5 | 36-40 | 4.5 |
41-45 3.6 | 41-45 | 3.6 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.3 | 56-60 | 3.3 |
61-65 2.6 | 61-65 | 2.6 |
66+ 3.7 | 66+ | 3.7 |
Thrivent Customer Service Score by Usage
Thrivent's Customer Service score was rated the highest by customers who have used Thrivent's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Thrivent Customer Service Score by Industry
Thrivent's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Thrivent as an Employer
3.8/5
Thrivent has a 3.8/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Thrivent scored a 14 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Thrivent would recommend the brand to a friend. ENPS measures how likely Thrivent employees would recommend working at Thrivent to a friend.
Net Promoter Score
14
NPS Score
| 50% | Promoters |
|---|---|
| 14% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 46% | Promoters |
|---|---|
| 17% | Passive |
| 37% | Detractors |
