51
NPS
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Tic Tac
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About Tic Tac's Brand
Some may say we’re the most popular mint in the world, and to that we say thanks, Some!’
Brand at a Glance
76%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4/5
Customer Service
Tic Tac NPS
Tic Tac's Net Promoter Score (NPS) is a 51 with 65% Promoters, 21% Passives, and 14% Detractors. Net Promoter Score tracks whether Tic Tac's customers would recommend using the product based on a scale of -100 to 100.
Tic Tac Overall NPS
| 65% | Promoters |
|---|---|
| 21% | Passives |
| 14% | Detractors |
Tic Tac NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 33 | Oct 2022 | 33 |
Nov 2022 28 | Nov 2022 | 28 |
Dec 2022 36 | Dec 2022 | 36 |
Jan 2023 38 | Jan 2023 | 38 |
Apr 2023 41 | Apr 2023 | 41 |
May 2023 42 | May 2023 | 42 |
Jun 2023 45 | Jun 2023 | 45 |
Oct 2023 48 | Oct 2023 | 48 |
Dec 2023 50 | Dec 2023 | 50 |
Dec 2024 51 | Dec 2024 | 51 |
May 2025 50 | May 2025 | 50 |
Feb 2026 51 | Feb 2026 | 51 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Tic Tac NPS by Gender
Tic Tac's NPS was rated 40 by Male customers on Comparably.
Male
40
Tic Tac's NPS was rated 40 by Male customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Female
N/A
Tic Tac's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Tic Tac NPS by Age
Tic Tac's NPS was rated 60 points by customers ages 18-25 on Comparably.
Tic Tac Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Tic Tac users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Tic Tac Customer Loyalty Score by Gender
Tic Tac's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Tic Tac Customer Loyalty Score by Age
Tic Tac's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Tic Tac.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
Tic Tac Product Quality
4/5
Tic Tac has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Tic Tac Product Information
Tic Tac’s product quality score is a 4 out of 5 as rated by its users and customers.
Quick Insights into Tic Tac Product Quality
Tic Tac's Product Quality score was rated highest by customers ages 18-25.
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Ranked Tic Tac Product Quality the Highest
Tic Tac Product Quality Score by Gender
Tic Tac's Product Quality score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
Tic Tac Product Quality Score by Age
Tic Tac's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Tic Tac.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Tic Tac Pricing
Tic Tac ROI & Value For Money
4/5
Tic Tac has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Tic Tac ROI
Tic Tac's ROI score was rated highest by customers ages 18-25.
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Ranked Tic Tac ROI the Highest
Tic Tac ROI Score by Gender
Tic Tac's ROI score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
Tic Tac ROI Score by Age
Tic Tac's ROI score was rated 4.2 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Tic Tac.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
Tic Tac Customer Satisfaction (CSAT)
Tic Tac Customer Satisfaction (CSAT) Score
74 / 100
Tic Tac has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
42%
Satisfied
32%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
5%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Tic Tac Customer Service
4/5
Tic Tac has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Tic Tac's Customer Service
Website
http://www.tictaccanada.com/en/
Quick Insights into Tic Tac Customer Service
Tic Tac's Customer Service score was rated highest by customers ages 18-25.
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Ranked Tic Tac Customer Service the Highest
Tic Tac Customer Service Score by Gender
Tic Tac's Customer Service score was rated 3.6 by Male customers on Comparably.
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Male
3.6/5
Female
N/A
Tic Tac Customer Service Score by Age
Tic Tac's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Tic Tac.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Tic Tac as an Employer
3.2/5
Tic Tac has a 3.2/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Tic Tac scored a 51 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Tic Tac would recommend the brand to a friend. ENPS measures how likely Tic Tac employees would recommend working at Tic Tac to a friend.
Net Promoter Score
51
NPS Score
| 65% | Promoters |
|---|---|
| 21% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 62% | Promoters |
|---|---|
| 0% | Passive |
| 38% | Detractors |
