37
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Tokopedia
Marketing or Exec? Claim Your Free Account
About Tokopedia's Brand
Brand at a Glance
72%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Tokopedia NPS
Tokopedia's Net Promoter Score (NPS) is a 37 with 37% Promoters, 63% Passives, and 0% Detractors. Net Promoter Score tracks whether Tokopedia's customers would recommend using the product based on a scale of -100 to 100.
Tokopedia Overall NPS
| 37% | Promoters |
|---|---|
| 63% | Passives |
| 0% | Detractors |
Tokopedia NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 0 | Sep 2021 | 0 |
Sep 2022 0 | Sep 2022 | 0 |
Jan 2023 0 | Jan 2023 | 0 |
Sep 2023 25 | Sep 2023 | 25 |
Oct 2023 20 | Oct 2023 | 20 |
Dec 2023 33 | Dec 2023 | 33 |
Aug 2024 28 | Aug 2024 | 28 |
Feb 2025 37 | Feb 2025 | 37 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Tokopedia NPS by Gender
Tokopedia's NPS was rated 33 by Male customers on Comparably.
Male
33
Tokopedia's NPS was rated 33 by Male customers on Comparably.
33%
Promoters
67%
Passives
0%
Detractors
Female
N/A
Tokopedia's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Tokopedia NPS by Ethnicity
Tokopedia's NPS was rated 60 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Tokopedia NPS by Usage
Tokopedia's NPS was rated 67 points by customers who have used Tokopedia's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 67 | 2 to 5 Years | 67 |
Tokopedia Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Tokopedia users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Tokopedia Customer Loyalty Score by Gender
Tokopedia's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Tokopedia.
Male
100%
Yes
Female
N/A
Yes
Tokopedia Customer Loyalty Score by Ethnicity
Tokopedia's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Tokopedia.
100
out of 100
Asian or Pacific Islander
Tokopedia Customer Loyalty Score by Usage
Tokopedia's Customer Loyalty score was rated 100% by customers who have used Tokopedia's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Tokopedia Product Quality
3.8/5
Tokopedia has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Tokopedia's overall Product Quality score rated by its users and customers.
Tokopedia Product Information
Tokopedia’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- www.tokopedia.com
- Company Size
- 201-500 Employees
Industry
Ecommerce and Marketplaces
Quick Insights into Tokopedia Product Quality
Tokopedia's Product Quality score was rated highest by customers who have used Tokopedia's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Tokopedia's Product Quality.
Ranked Tokopedia Product Quality the Highest
Tokopedia Product Quality Score by Gender
Tokopedia's Product Quality score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Tokopedia.
Male
4.3/5
Female
N/A
Tokopedia Product Quality Score by Ethnicity
Tokopedia's Product Quality score was rated 4.4 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Tokopedia.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Tokopedia Product Quality Score by Usage
Tokopedia's Product Quality score was rated 4.6 stars by customers who have used Tokopedia's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Tokopedia Pricing
Tokopedia ROI & Value For Money
3.5/5
Tokopedia has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Tokopedia's overall ROI score rated by its users and customers.
Quick Insights into Tokopedia ROI
Tokopedia's ROI score was rated highest by customers who have used Tokopedia's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Tokopedia's ROI score.
Ranked Tokopedia ROI the Highest
Tokopedia ROI Score by Gender
Tokopedia's ROI score was rated 3.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Tokopedia.
Male
3.8/5
Female
N/A
Tokopedia ROI Score by Ethnicity
Tokopedia's ROI score was rated 3.9 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Tokopedia.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Tokopedia ROI Score by Usage
Tokopedia's ROI score was rated 4 stars by customers who have used Tokopedia's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Tokopedia Customer Satisfaction (CSAT)
Tokopedia Customer Satisfaction (CSAT) Score
100 / 100
Tokopedia has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
63%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Tokopedia Customer Satisfaction
Tokopedia's Customer Satisfaction score was rated highest by customers who have used Tokopedia's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Tokopedia's Customer Satisfaction.
Ranked Tokopedia Customer Satisfaction the Highest
Tokopedia Customer Satisfaction Score by Gender
Tokopedia's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Tokopedia.
100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Tokopedia Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Tokopedia's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Tokopedia.
100 / 100
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Tokopedia Customer Satisfaction Score by Usage
Tokopedia's Customer Satisfaction score was rated 100 points by customers who have used Tokopedia's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Tokopedia Customer Service
3.6/5
Tokopedia has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Tokopedia's overall Customer Service score rated by its users and customers.
About Tokopedia's Customer Service
Address
11410 Indonesia
Website
www.tokopedia.com
Quick Insights into Tokopedia Customer Service
Tokopedia's Customer Service score was rated highest by customers who have used Tokopedia's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Tokopedia's Customer Service score.
Ranked Tokopedia Customer Service the Highest
Tokopedia Customer Service Score by Gender
Tokopedia's Customer Service score was rated 3.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Tokopedia.
Male
3.5/5
Female
N/A
Tokopedia Customer Service Score by Ethnicity
Tokopedia's Customer Service score was rated 3.8 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Tokopedia.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Tokopedia Customer Service Score by Usage
Tokopedia's Customer Service score was rated 4.1 stars by customers who have used Tokopedia's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Tokopedia as an Employer
Consumer vs. Employees
Tokopedia scored a 37 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Tokopedia would recommend the brand to a friend. ENPS measures how likely Tokopedia employees would recommend working at Tokopedia to a friend.
Net Promoter Score
37
NPS Score
| 37% | Promoters |
|---|---|
| 63% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 44% | Promoters |
|---|---|
| 23% | Passive |
| 33% | Detractors |
