

TomTom is a digital mapping and routing company focusing on car navigation.
TomTom's Net Promoter Score (NPS) is a 33 with 60% Promoters, 13% Passives, and 27% Detractors. Net Promoter Score tracks whether TomTom's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 13% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2022 29 | Jul 2022 | 29 |
Aug 2022 33 | Aug 2022 | 33 |
Sep 2022 34 | Sep 2022 | 34 |
Oct 2022 30 | Oct 2022 | 30 |
Nov 2022 33 | Nov 2022 | 33 |
Jan 2023 36 | Jan 2023 | 36 |
Apr 2023 32 | Apr 2023 | 32 |
May 2023 35 | May 2023 | 35 |
Jun 2023 35 | Jun 2023 | 35 |
Aug 2023 37 | Aug 2023 | 37 |
Dec 2023 36 | Dec 2023 | 36 |
Oct 2024 34 | Oct 2024 | 34 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated TomTom's NPS 20 points higher than Female customers.
TomTom's NPS was rated 100 by Male customers on Comparably.
TomTom's NPS was rated 80 by Female customers on Comparably.
TomTom's NPS was rated the highest by customers who have used TomTom's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of TomTom users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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TomTom's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
TomTom's Customer Loyalty score was rated 100% by customers who have used TomTom's products/services for 2 to 5 Years.
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TomTom's Customer Loyalty score was rated 100% by Tech industry customers.
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TomTom has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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TomTom serves markets in the United States and Canada. TomTom supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
TomTom’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated TomTom's product the highest. Reviewers from the Telecommunications industry rated TomTom the lowest at 3.
TomTom's Product Quality score was rated highest by Female customers, and rated lowest by customers from the Telecommunications industry.
Female customers rated TomTom's Product Quality score 0.7 stars higher than Male customers.
TomTom's Product Quality score was rated the highest by customers who have used TomTom's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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TomTom's Product Quality score was rated the highest by Tech industry customers, and the lowest by Telecommunications industry customers.
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TomTom has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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TomTom has a pricing structure that accommodates small, medium, and large businesses. Starting from $23.95/month, TomTom uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
TomTom's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated TomTom's ROI score 0.6 stars higher than Male customers.
TomTom's ROI score was rated 4.6 stars by customers who have used TomTom's products/services for 2 to 5 Years.
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TomTom's ROI score was rated 4.8 stars by Tech industry customers.
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TomTom has an overall Customer Satisfaction score of 90 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
TomTom's Customer Satisfaction score was rated highest by customers who have used TomTom's products/services for 2 to 5 Years.
TomTom's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Very Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
TomTom's Customer Satisfaction score was rated 100 points by customers who have used TomTom's products/services for 2 to 5 Years.
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TomTom has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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De Ruyterkade 154, Amsterdam, NY 1011
http://www.tomtom.com
31-20-757-5000
TomTom's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated TomTom's Customer Service score 0.7 stars higher than Male customers.
TomTom's Customer Service score was rated 4.7 stars by customers who have used TomTom's products/services for 2 to 5 Years.
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TomTom's Customer Service score was rated 4.8 stars by Tech industry customers.
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TomTom has a 4.1/5 stars for its overall company culture rated by their employees

TomTom scored a 33 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of TomTom would recommend the brand to a friend. ENPS measures how likely TomTom employees would recommend working at TomTom to a friend.
| 60% | Promoters |
|---|---|
| 13% | Passive |
| 27% | Detractors |
| 49% | Promoters |
|---|---|
| 29% | Passive |
| 22% | Detractors |