13
NPS
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Toni & Guy
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About Toni & Guy's Brand
Brand at a Glance
79%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Toni & Guy NPS
Toni & Guy's Net Promoter Score (NPS) is a 13 with 43% Promoters, 27% Passives, and 30% Detractors. Net Promoter Score tracks whether Toni & Guy's customers would recommend using the product based on a scale of -100 to 100.
Toni & Guy Overall NPS
| 43% | Promoters |
|---|---|
| 27% | Passives |
| 30% | Detractors |
Toni & Guy NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 18 | Apr 2023 | 18 |
May 2023 18 | May 2023 | 18 |
Sep 2023 22 | Sep 2023 | 22 |
Oct 2023 21 | Oct 2023 | 21 |
Nov 2023 20 | Nov 2023 | 20 |
Dec 2023 15 | Dec 2023 | 15 |
Apr 2024 17 | Apr 2024 | 17 |
May 2024 12 | May 2024 | 12 |
Jun 2024 15 | Jun 2024 | 15 |
Sep 2024 18 | Sep 2024 | 18 |
Apr 2025 21 | Apr 2025 | 21 |
Jun 2025 13 | Jun 2025 | 13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Toni & Guy NPS by Gender
Male customers rated Toni & Guy's NPS 25 points higher than Female customers.
Male
25
Toni & Guy's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
0
Toni & Guy's NPS was rated by Female customers on Comparably.
30%
Promoters
40%
Passives
30%
Detractors
Toni & Guy NPS by Ethnicity
Toni & Guy's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -67 | Caucasian | -67 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Toni & Guy NPS by Age
Toni & Guy's NPS was rated 0 points by customers ages 18-25 on Comparably.
Toni & Guy NPS by Usage
Toni & Guy's NPS was rated the highest by customers who have used Toni & Guy's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 16 | 1 to 2 Years | 16 |
Over 10 Years 34 | Over 10 Years | 34 |
Toni & Guy Customer Reviews
Out of the 2 Toni & Guy customer reviews 2 were positive and 0 were constructive. Toni & Guy customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Toni & Guy Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Toni & Guy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Toni & Guy Customer Loyalty Score by Gender
Male customers rated Toni & Guy's Customer Loyalty score 27% higher than Female customers.
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Male
100%
Yes
Female
73%
Yes
Toni & Guy Customer Loyalty Score by Ethnicity
Toni & Guy's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Toni & Guy.
70
out of 100
Caucasian
82
out of 100
Asian or Pacific Islander
Toni & Guy Customer Loyalty Score by Age
Toni & Guy's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Toni & Guy.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
Toni & Guy Customer Loyalty Score by Usage
Toni & Guy's Customer Loyalty score was rated the highest by customers who have used Toni & Guy's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Toni & Guy Customer Loyalty Score by Industry
Toni & Guy's Customer Loyalty score was rated 70% by Fashion and Beauty industry customers.
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Toni & Guy Product Quality
4/5
Toni & Guy has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Toni & Guy Product Information
Toni & Guy’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Toni & Guy's product the highest.
- Company Size
- 1,001-5,000 Employees
Quick Insights into Toni & Guy Product Quality
Toni & Guy's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
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Ranked Toni & Guy Product Quality the Highest
Ranked Toni & Guy Product Quality the Lowest
Toni & Guy Product Quality Score by Gender
Male customers rated Toni & Guy's Product Quality score 0.2 stars higher than Female customers.
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Male
4.2/5
Female
4/5
Toni & Guy Product Quality Score by Ethnicity
Toni & Guy's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Toni & Guy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Toni & Guy Product Quality Score by Age
Toni & Guy's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Toni & Guy.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Toni & Guy Product Quality Score by Usage
Toni & Guy's Product Quality score was rated the highest by customers who have used Toni & Guy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Toni & Guy Product Quality Score by Industry
Toni & Guy's Product Quality score was rated 4.3 stars by Fashion and Beauty industry customers.
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Toni & Guy Pricing
Toni & Guy ROI & Value For Money
3.8/5
Toni & Guy has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Toni & Guy Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry.
Quick Insights into Toni & Guy ROI
Toni & Guy's ROI score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
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Ranked Toni & Guy ROI the Highest
Ranked Toni & Guy ROI the Lowest
Toni & Guy ROI Score by Gender
Male customers rated Toni & Guy's ROI score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Toni & Guy.
Male
4.2/5
Female
3.6/5
Toni & Guy ROI Score by Ethnicity
Toni & Guy's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Toni & Guy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Toni & Guy ROI Score by Age
Toni & Guy's ROI score was rated 4.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Toni & Guy.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Toni & Guy ROI Score by Usage
Toni & Guy's ROI score was rated the highest by customers who have used Toni & Guy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Toni & Guy ROI Score by Industry
Toni & Guy's ROI score was rated 4.1 stars by Fashion and Beauty industry customers.
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Toni & Guy Customer Satisfaction (CSAT)
Toni & Guy Customer Satisfaction (CSAT) Score
80 / 100
Toni & Guy has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
50%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Toni & Guy Customer Satisfaction
Toni & Guy's Customer Satisfaction score was rated highest by customers who have used Toni & Guy's products/services for 1 to 2 Years, and rated lowest by customers who have used Toni & Guy's products/services for Over 10 Years.
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Ranked Toni & Guy Customer Satisfaction the Highest
Ranked Toni & Guy Customer Satisfaction the Lowest
Toni & Guy Customer Satisfaction Score by Gender
Male customers rated Toni & Guy's Customer Satisfaction score 22 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Toni & Guy.
100 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 100% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
78 / 100
FemaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Toni & Guy Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Toni & Guy's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Toni & Guy.
100 / 100
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Toni & Guy Customer Satisfaction Score by Age
Toni & Guy's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Toni & Guy.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Toni & Guy Customer Satisfaction Score by Usage
Toni & Guy's Customer Satisfaction score was rated the highest by customers who have used Toni & Guy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Toni & Guy Customer Service
3.9/5
Toni & Guy has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Toni & Guy Customer Service
Toni & Guy's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
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Ranked Toni & Guy Customer Service the Highest
Ranked Toni & Guy Customer Service the Lowest
Toni & Guy Customer Service Score by Gender
Male customers rated Toni & Guy's Customer Service score 0.6 stars higher than Female customers.
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Male
4.2/5
Female
3.6/5
Toni & Guy Customer Service Score by Ethnicity
Toni & Guy's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Toni & Guy.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Toni & Guy Customer Service Score by Age
Toni & Guy's Customer Service score was rated 4.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Toni & Guy.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Toni & Guy Customer Service Score by Usage
Toni & Guy's Customer Service score was rated the highest by customers who have used Toni & Guy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Toni & Guy Customer Service Score by Industry
Toni & Guy's Customer Service score was rated 4.3 stars by Fashion and Beauty industry customers.
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Toni & Guy as an Employer
2.4/5
Toni & Guy has a 2.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Toni & Guy scored a 13 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Toni & Guy would recommend the brand to a friend. ENPS measures how likely Toni & Guy employees would recommend working at Toni & Guy to a friend.
Net Promoter Score
13
NPS Score
| 43% | Promoters |
|---|---|
| 27% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 40% | Promoters |
|---|---|
| 7% | Passive |
| 53% | Detractors |
