-23
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Torchmark Corporation
Marketing or Exec? Claim Your Free Account
About Torchmark Corporation's Brand
Torchmark Corporation is headquartered in McKinney, Texas, approximately 45 minutes north of Dallas.
Brand at a Glance
81%
Customer Loyalty
2.9/5
Product Quality
3.2/5
Pricing
3/5
Customer Service
Torchmark Corporation NPS
Torchmark Corporation's Net Promoter Score (NPS) is a -23 with 33% Promoters, 11% Passives, and 56% Detractors. Net Promoter Score tracks whether Torchmark Corporation's customers would recommend using the product based on a scale of -100 to 100.
Torchmark Corporation Overall NPS
| 33% | Promoters |
|---|---|
| 11% | Passives |
| 56% | Detractors |
Torchmark Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2020 -100 | Mar 2020 | -100 |
Oct 2020 0 | Oct 2020 | 0 |
May 2022 -33 | May 2022 | -33 |
Nov 2022 -50 | Nov 2022 | -50 |
Dec 2022 -20 | Dec 2022 | -20 |
Jan 2024 0 | Jan 2024 | 0 |
Mar 2024 -1 | Mar 2024 | -1 |
Jan 2025 -13 | Jan 2025 | -13 |
Mar 2025 -22 | Mar 2025 | -22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Torchmark Corporation Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Torchmark Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Torchmark Corporation Product Quality
2.9/5
Torchmark Corporation has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Torchmark Corporation's overall Product Quality score rated by its users and customers.
Torchmark Corporation Product Information
Torchmark Corporation’s product quality score is a 2.9 out of 5 as rated by its users and customers.
- Website
- http://www.torchmarkcorp.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Insurance
Torchmark Corporation Pricing
Torchmark Corporation ROI & Value For Money
3.2/5
Torchmark Corporation has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Torchmark Corporation's overall ROI score rated by its users and customers.
Torchmark Corporation Customer Satisfaction (CSAT)
Torchmark Corporation Customer Satisfaction (CSAT) Score
43 / 100
Torchmark Corporation has an overall Customer Satisfaction score of 43 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Torchmark Corporation Customer Service
3/5
Torchmark Corporation has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Torchmark Corporation's overall Customer Service score rated by its users and customers.
About Torchmark Corporation's Customer Service
Address
3700 S. Stonebridge Drive, Mc Kinney, TX
Website
http://www.torchmarkcorp.com
Phone Number
972-569-4000
Torchmark Corporation as an Employer
3.2/5
Torchmark Corporation has a 3.2/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of Torchmark Corporation
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Torchmark Corporation scored a -23 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Torchmark Corporation would recommend the brand to a friend. ENPS measures how likely Torchmark Corporation employees would recommend working at Torchmark Corporation to a friend.
Net Promoter Score
-23
NPS Score
| 33% | Promoters |
|---|---|
| 11% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 31% | Promoters |
|---|---|
| 15% | Passive |
| 54% | Detractors |
