17
NPS
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TOTO
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About TOTO's Brand
TOTO innovates for people to make the bathroom experience personally meaningful.
Brand at a Glance
73%
Customer Loyalty
3.8/5
Product Quality
3.4/5
Pricing
3.7/5
Customer Service
TOTO NPS
TOTO's Net Promoter Score (NPS) is a 17 with 52% Promoters, 13% Passives, and 35% Detractors. Net Promoter Score tracks whether TOTO's customers would recommend using the product based on a scale of -100 to 100.
TOTO Overall NPS
| 52% | Promoters |
|---|---|
| 13% | Passives |
| 35% | Detractors |
TOTO NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 45 | Jan 2023 | 45 |
Apr 2023 49 | Apr 2023 | 49 |
Jun 2023 38 | Jun 2023 | 38 |
Jan 2024 43 | Jan 2024 | 43 |
Feb 2024 34 | Feb 2024 | 34 |
Mar 2024 25 | Mar 2024 | 25 |
Apr 2024 16 | Apr 2024 | 16 |
Jul 2024 22 | Jul 2024 | 22 |
Aug 2024 20 | Aug 2024 | 20 |
Oct 2024 15 | Oct 2024 | 15 |
Feb 2025 14 | Feb 2025 | 14 |
Oct 2025 18 | Oct 2025 | 18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TOTO NPS by Gender
Female customers rated TOTO's NPS 26 points higher than Male customers.
Male
-26
TOTO's NPS was rated -26 by Male customers on Comparably.
37%
Promoters
0%
Passives
63%
Detractors
Female
0
TOTO's NPS was rated by Female customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
TOTO NPS by Ethnicity
TOTO's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -66 | Caucasian | -66 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
TOTO NPS by Age
TOTO's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
TOTO NPS by Usage
TOTO's NPS was rated the highest by customers who have used TOTO's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
TOTO Customer Reviews
Out of the 3 TOTO customer reviews 3 were positive and 0 were constructive. TOTO customer reviews reflect that all customers have a favorable experience using the products/services of the company.
TOTO Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of TOTO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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TOTO Customer Loyalty Score by Gender
Female customers rated TOTO's Customer Loyalty score 16% higher than Male customers.
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Male
66%
Yes
Female
82%
Yes
TOTO Customer Loyalty Score by Ethnicity
TOTO's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of TOTO.
70
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
TOTO Customer Loyalty Score by Age
TOTO's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
66+ 70% | 66+ | 70% |
TOTO Customer Loyalty Score by Usage
TOTO's Customer Loyalty score was rated the highest by customers who have used TOTO's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
TOTO Customer Loyalty Score by Industry
TOTO's Customer Loyalty score was rated 70% by Accounting industry customers.
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TOTO Product Quality
3.8/5
TOTO has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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TOTO Product Information
TOTO’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated TOTO's product the highest.
- Website
- http://www.totousa.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Quick Insights into TOTO Product Quality
TOTO's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 66+.
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Ranked TOTO Product Quality the Highest
Ranked TOTO Product Quality the Lowest
TOTO Product Quality Score by Gender
Male customers rated TOTO's Product Quality score 0.3 stars higher than Female customers.
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Male
3.7/5
Female
3.4/5
TOTO Product Quality Score by Ethnicity
TOTO's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of TOTO.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
TOTO Product Quality Score by Age
TOTO's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of TOTO.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
66+ 2 | 66+ | 2 |
TOTO Product Quality Score by Usage
TOTO's Product Quality score was rated the highest by customers who have used TOTO's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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TOTO Product Quality Score by Industry
TOTO's Product Quality score was rated 5 stars by Accounting industry customers.
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TOTO Pricing
TOTO ROI & Value For Money
3.4/5
TOTO has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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TOTO Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into TOTO ROI
TOTO's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
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Ranked TOTO ROI the Highest
Ranked TOTO ROI the Lowest
TOTO ROI Score by Gender
Male customers rated TOTO's ROI score 0.3 stars higher than Female customers.
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Male
3.2/5
Female
2.9/5
TOTO ROI Score by Ethnicity
TOTO's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of TOTO.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
TOTO ROI Score by Age
TOTO's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of TOTO.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4 | 36-40 | 4 |
66+ 2 | 66+ | 2 |
TOTO ROI Score by Usage
TOTO's ROI score was rated the highest by customers who have used TOTO's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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TOTO ROI Score by Industry
TOTO's ROI score was rated 3.5 stars by Accounting industry customers.
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TOTO Customer Satisfaction (CSAT)
TOTO Customer Satisfaction (CSAT) Score
68 / 100
TOTO has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
41%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into TOTO Customer Satisfaction
TOTO's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 66+.
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Ranked TOTO Customer Satisfaction the Highest
Ranked TOTO Customer Satisfaction the Lowest
TOTO Customer Satisfaction Score by Gender
Male customers rated TOTO's Customer Satisfaction score 15 points higher than Female customers.
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75 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 13% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
TOTO Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
TOTO's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
TOTO's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
TOTO Customer Satisfaction Score by Age
TOTO's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of TOTO.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 67% | |||||||||||||||
| 66+ | 33% |
TOTO Customer Satisfaction Score by Usage
TOTO's Customer Satisfaction score was rated the highest by customers who have used TOTO's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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TOTO Customer Satisfaction Score by Industry
TOTO's Customer Satisfaction score was rated 100 points by Accounting industry customers.
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{
"title": "TOTO Customer Satisfaction Score by Industry",
"text": "TOTO's Customer Satisfaction score was rated 100 points by Accounting industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "TOTO's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}TOTO Customer Service
3.7/5
TOTO has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About TOTO's Customer Service
Address
1155 Southern Road, Morrow, GA 30260
Website
http://www.totousa.com
Phone Number
(888) 295-8134
Quick Insights into TOTO Customer Service
TOTO's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked TOTO's Customer Service score.
Ranked TOTO Customer Service the Highest
Ranked TOTO Customer Service the Lowest
TOTO Customer Service Score by Gender
Male customers rated TOTO's Customer Service score 0.1 stars higher than Female customers.
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Male
3.4/5
Female
3.3/5
TOTO Customer Service Score by Ethnicity
TOTO's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of TOTO.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
TOTO Customer Service Score by Age
TOTO's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of TOTO.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.1 | 36-40 | 4.1 |
66+ 2 | 66+ | 2 |
TOTO Customer Service Score by Usage
TOTO's Customer Service score was rated the highest by customers who have used TOTO's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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TOTO Customer Service Score by Industry
TOTO's Customer Service score was rated 4.8 stars by Accounting industry customers.
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TOTO as an Employer
4.5/5
TOTO has a 4.5/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
TOTO scored a 17 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of TOTO would recommend the brand to a friend. ENPS measures how likely TOTO employees would recommend working at TOTO to a friend.
Net Promoter Score
17
NPS Score
| 52% | Promoters |
|---|---|
| 13% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 27% | Promoters |
|---|---|
| 28% | Passive |
| 45% | Detractors |
