34
NPS
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TowneBank
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About TowneBank's Brand
At TowneBank, 'Hometown banking' isn't just something we say, it's how we do business. As one of the top community banks North Carolina.
Brand at a Glance
85%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4.2/5
Customer Service
TowneBank NPS
TowneBank's Net Promoter Score (NPS) is a 34 with 57% Promoters, 20% Passives, and 23% Detractors. Net Promoter Score tracks whether TowneBank's customers would recommend using the product based on a scale of -100 to 100.
TowneBank Overall NPS
| 57% | Promoters |
|---|---|
| 20% | Passives |
| 23% | Detractors |
TowneBank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 46 | Aug 2023 | 46 |
Oct 2023 41 | Oct 2023 | 41 |
Dec 2023 42 | Dec 2023 | 42 |
Mar 2024 45 | Mar 2024 | 45 |
Apr 2024 38 | Apr 2024 | 38 |
Jul 2024 41 | Jul 2024 | 41 |
Aug 2024 42 | Aug 2024 | 42 |
Nov 2024 36 | Nov 2024 | 36 |
Dec 2024 33 | Dec 2024 | 33 |
Jan 2025 31 | Jan 2025 | 31 |
Apr 2025 34 | Apr 2025 | 34 |
Dec 2025 35 | Dec 2025 | 35 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TowneBank NPS by Gender
Male customers rated TowneBank's NPS 32 points higher than Female customers.
Male
57
TowneBank's NPS was rated 57 by Male customers on Comparably.
71%
Promoters
15%
Passives
14%
Detractors
Female
25
TowneBank's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
TowneBank NPS by Ethnicity
TowneBank's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Other -34 | Other | -34 |
TowneBank NPS by Age
TowneBank's NPS was rated 34 points by customers ages 66+ on Comparably.
TowneBank NPS by Usage
TowneBank's NPS was rated 66 points by customers who have used TowneBank's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 66 | Over 10 Years | 66 |
TowneBank Customer Reviews
Out of the 2 TowneBank customer reviews 1 was positive and 1 was constructive. TowneBank customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
TowneBank Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of TowneBank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
TowneBank Customer Loyalty Score by Gender
Female customers rated TowneBank's Customer Loyalty score 13% higher than Male customers.
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Male
87%
Yes
Female
100%
Yes
TowneBank Customer Loyalty Score by Ethnicity
TowneBank's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of TowneBank.
100
out of 100
Caucasian
70
out of 100
Other
TowneBank Customer Loyalty Score by Age
TowneBank's Customer Loyalty score was rated 70% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of TowneBank.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 70% | 66+ | 70% |
TowneBank Customer Loyalty Score by Usage
TowneBank's Customer Loyalty score was rated 85% by customers who have used TowneBank's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
TowneBank Customer Loyalty Score by Industry
TowneBank's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
TowneBank Product Quality
4/5
TowneBank has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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TowneBank Product Information
TowneBank’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated TowneBank's product the highest.
- Website
- https://townebank.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
FinTech
Quick Insights into TowneBank Product Quality
TowneBank's Product Quality score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked TowneBank Product Quality the Highest
Ranked TowneBank Product Quality the Lowest
TowneBank Product Quality Score by Gender
Male customers rated TowneBank's Product Quality score 0.4 stars higher than Female customers.
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Male
4/5
Female
3.6/5
TowneBank Product Quality Score by Ethnicity
TowneBank's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of TowneBank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Other 2 | Other | 2 |
TowneBank Product Quality Score by Age
TowneBank's Product Quality score was rated 3.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of TowneBank.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 3.5 | 66+ | 3.5 |
TowneBank Product Quality Score by Usage
TowneBank's Product Quality score was rated 4.2 stars by customers who have used TowneBank's products/services for Over 10 Years.
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TowneBank Product Quality Score by Industry
TowneBank's Product Quality score was rated 4.1 stars by Tech industry customers.
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TowneBank Pricing
TowneBank ROI & Value For Money
4/5
TowneBank has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock TowneBank's overall ROI score rated by its users and customers.
TowneBank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into TowneBank ROI
TowneBank's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked TowneBank ROI the Highest
Ranked TowneBank ROI the Lowest
TowneBank ROI Score by Gender
Male customers rated TowneBank's ROI score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of TowneBank.
Male
3.8/5
Female
3.2/5
TowneBank ROI Score by Ethnicity
TowneBank's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of TowneBank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Other 1.6 | Other | 1.6 |
TowneBank ROI Score by Age
TowneBank's ROI score was rated 3.1 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of TowneBank.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 3.1 | 66+ | 3.1 |
TowneBank ROI Score by Usage
TowneBank's ROI score was rated 4.1 stars by customers who have used TowneBank's products/services for Over 10 Years.
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TowneBank ROI Score by Industry
TowneBank's ROI score was rated 3.8 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
TowneBank Customer Satisfaction (CSAT)
TowneBank Customer Satisfaction (CSAT) Score
80 / 100
TowneBank has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
66%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into TowneBank Customer Satisfaction
TowneBank's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked TowneBank's Customer Satisfaction.
Ranked TowneBank Customer Satisfaction the Highest
Ranked TowneBank Customer Satisfaction the Lowest
TowneBank Customer Satisfaction Score by Gender
Male customers rated TowneBank's Customer Satisfaction score 11 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of TowneBank.
86 / 100
MaleVery Satisfied | 86% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
75 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
TowneBank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
TowneBank's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TowneBank.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
TowneBank's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TowneBank.
33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
TowneBank Customer Satisfaction Score by Age
TowneBank's Customer Satisfaction score was rated 67 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of TowneBank.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 67% |
TowneBank Customer Satisfaction Score by Usage
TowneBank's Customer Satisfaction score was rated 83 points by customers who have used TowneBank's products/services for Over 10 Years.
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TowneBank Customer Satisfaction Score by Industry
TowneBank's Customer Satisfaction score was rated 100 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "TowneBank Customer Satisfaction Score by Industry",
"text": "TowneBank's Customer Satisfaction score was rated 100 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "TowneBank's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}TowneBank Customer Service
4.2/5
TowneBank has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock TowneBank's overall Customer Service score rated by its users and customers.
About TowneBank's Customer Service
Address
5716 High Street, Portsmouth, VA
Website
https://townebank.com/
Quick Insights into TowneBank Customer Service
TowneBank's Customer Service score was rated highest by Caucasian customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked TowneBank's Customer Service score.
Ranked TowneBank Customer Service the Highest
Ranked TowneBank Customer Service the Lowest
TowneBank Customer Service Score by Gender
Male customers rated TowneBank's Customer Service score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of TowneBank.
Male
4.3/5
Female
3.7/5
TowneBank Customer Service Score by Ethnicity
TowneBank's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of TowneBank.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Other 2 | Other | 2 |
TowneBank Customer Service Score by Age
TowneBank's Customer Service score was rated 3.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of TowneBank.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 3.5 | 66+ | 3.5 |
TowneBank Customer Service Score by Usage
TowneBank's Customer Service score was rated 4.2 stars by customers who have used TowneBank's products/services for Over 10 Years.
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TowneBank Customer Service Score by Industry
TowneBank's Customer Service score was rated 5 stars by Tech industry customers.
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TowneBank as an Employer
3.3/5
TowneBank has a 3.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
TowneBank scored a 34 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of TowneBank would recommend the brand to a friend. ENPS measures how likely TowneBank employees would recommend working at TowneBank to a friend.
Net Promoter Score
34
NPS Score
| 57% | Promoters |
|---|---|
| 20% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
-27
eNPS Score
| 33% | Promoters |
|---|---|
| 7% | Passive |
| 60% | Detractors |
