

Turkish Airlines's Net Promoter Score (NPS) is a 47 with 69% Promoters, 9% Passives, and 22% Detractors. Net Promoter Score tracks whether Turkish Airlines's customers would recommend using the product based on a scale of -100 to 100.
| 69% | Promoters |
|---|---|
| 9% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2023 50 | Feb 2023 | 50 |
Mar 2023 55 | Mar 2023 | 55 |
Jun 2023 40 | Jun 2023 | 40 |
Mar 2024 45 | Mar 2024 | 45 |
Feb 2025 46 | Feb 2025 | 46 |
Mar 2025 50 | Mar 2025 | 50 |
Apr 2025 58 | Apr 2025 | 58 |
May 2025 57 | May 2025 | 57 |
Sep 2025 50 | Sep 2025 | 50 |
Oct 2025 52 | Oct 2025 | 52 |
Nov 2025 54 | Nov 2025 | 54 |
Dec 2025 47 | Dec 2025 | 47 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Turkish Airlines's NPS was rated 50 by both Female and Male customers on Comparably.
Turkish Airlines's NPS was rated 50 by Male customers on Comparably.
Turkish Airlines's NPS was rated 50 by Female customers on Comparably.
Turkish Airlines's NPS was rated 34 points by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 34 | Other | 34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Turkish Airlines users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Turkish Airlines's Customer Loyalty score 23% higher than Female customers.
Turkish Airlines's Customer Loyalty score was rated 70% by Other customers on Comparably.
% who answered "Yes"
Turkish Airlines's Customer Loyalty score was rated 40% by Marketing, Advertising and Research industry customers.
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Turkish Airlines has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Turkish Airlines’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Turkish Airlines's product the highest.
Turkish Airlines's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Turkish Airlines's Product Quality score 0.2 stars higher than Male customers.
Turkish Airlines's Product Quality score was rated 3.8 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 3.8 | Other | 3.8 |
Turkish Airlines's Product Quality score was rated 4.1 stars by Marketing, Advertising and Research industry customers.
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Turkish Airlines has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry.
Turkish Airlines's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Male customers.
Female customers rated Turkish Airlines's ROI score 0.2 stars higher than Male customers.
Turkish Airlines's ROI score was rated 3.8 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 3.8 | Other | 3.8 |
Turkish Airlines's ROI score was rated 4 stars by Marketing, Advertising and Research industry customers.
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Turkish Airlines has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Turkish Airlines has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Turkish Airlines's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Male customers.
Female customers rated Turkish Airlines's Customer Service score 0.2 stars higher than Male customers.
Turkish Airlines's Customer Service score was rated 3.6 stars by Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 3.6 | Other | 3.6 |
Turkish Airlines's Customer Service score was rated 4 stars by Marketing, Advertising and Research industry customers.
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Turkish Airlines scored a 47 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Turkish Airlines would recommend the brand to a friend. ENPS measures how likely Turkish Airlines employees would recommend working at Turkish Airlines to a friend.
| 69% | Promoters |
|---|---|
| 9% | Passive |
| 22% | Detractors |
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |