17
NPS
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TWG Tea Company
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About TWG Tea Company's Brand
Brand at a Glance
54%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
TWG Tea Company NPS
TWG Tea Company's Net Promoter Score (NPS) is a 17 with 46% Promoters, 25% Passives, and 29% Detractors. Net Promoter Score tracks whether TWG Tea Company's customers would recommend using the product based on a scale of -100 to 100.
TWG Tea Company Overall NPS
| 46% | Promoters |
|---|---|
| 25% | Passives |
| 29% | Detractors |
TWG Tea Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 11 | Jul 2022 | 11 |
Aug 2022 20 | Aug 2022 | 20 |
Sep 2022 18 | Sep 2022 | 18 |
Oct 2022 25 | Oct 2022 | 25 |
Jan 2023 23 | Jan 2023 | 23 |
Feb 2023 6 | Feb 2023 | 6 |
Mar 2023 0 | Mar 2023 | 0 |
Jul 2023 15 | Jul 2023 | 15 |
Jan 2025 18 | Jan 2025 | 18 |
Feb 2025 18 | Feb 2025 | 18 |
Apr 2025 13 | Apr 2025 | 13 |
Aug 2025 16 | Aug 2025 | 16 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TWG Tea Company NPS by Gender
Female customers rated TWG Tea Company's NPS 25 points higher than Male customers.
Male
0
TWG Tea Company's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
25
TWG Tea Company's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
TWG Tea Company NPS by Ethnicity
TWG Tea Company's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other -67 | Other | -67 |
TWG Tea Company NPS by Age
TWG Tea Company's NPS was rated 28 points by customers ages 18-25 on Comparably.
TWG Tea Company NPS by Usage
TWG Tea Company's NPS was rated the highest by customers who have used TWG Tea Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
TWG Tea Company Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of TWG Tea Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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TWG Tea Company Customer Loyalty Score by Gender
Male customers rated TWG Tea Company's Customer Loyalty score 67% higher than Female customers.
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Male
100%
Yes
Female
33%
Yes
TWG Tea Company Customer Loyalty Score by Ethnicity
TWG Tea Company's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of TWG Tea Company.
28
out of 100
Asian or Pacific Islander
40
out of 100
Other
TWG Tea Company Customer Loyalty Score by Age
TWG Tea Company's Customer Loyalty score was rated 36% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of TWG Tea Company.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 36% | 18-25 | 36% |
TWG Tea Company Customer Loyalty Score by Usage
TWG Tea Company's Customer Loyalty score was rated the highest by customers who have used TWG Tea Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
TWG Tea Company Product Quality
3.9/5
TWG Tea Company has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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TWG Tea Company Product Information
TWG Tea Company’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Company Size
- 501-1,000 Employees
Industry
Tech
Food & Beverages
Quick Insights into TWG Tea Company Product Quality
TWG Tea Company's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.
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Ranked TWG Tea Company Product Quality the Highest
Ranked TWG Tea Company Product Quality the Lowest
TWG Tea Company Product Quality Score by Gender
Female customers rated TWG Tea Company's Product Quality score 1 stars higher than Male customers.
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Male
3.5/5
Female
4.5/5
TWG Tea Company Product Quality Score by Ethnicity
TWG Tea Company's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of TWG Tea Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4 | Other | 4 |
TWG Tea Company Product Quality Score by Age
TWG Tea Company's Product Quality score was rated 4.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of TWG Tea Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
TWG Tea Company Product Quality Score by Usage
TWG Tea Company's Product Quality score was rated the highest by customers who have used TWG Tea Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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TWG Tea Company Pricing
TWG Tea Company ROI & Value For Money
3.6/5
TWG Tea Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into TWG Tea Company ROI
TWG Tea Company's ROI score was rated highest by customers who have used TWG Tea Company's products/services for 1 to 2 Years, and rated lowest by Other customers.
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Ranked TWG Tea Company ROI the Highest
Ranked TWG Tea Company ROI the Lowest
TWG Tea Company ROI Score by Gender
Female customers rated TWG Tea Company's ROI score 0.7 stars higher than Male customers.
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Male
3.1/5
Female
3.8/5
TWG Tea Company ROI Score by Ethnicity
TWG Tea Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of TWG Tea Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3 | Other | 3 |
TWG Tea Company ROI Score by Age
TWG Tea Company's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of TWG Tea Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
TWG Tea Company ROI Score by Usage
TWG Tea Company's ROI score was rated the highest by customers who have used TWG Tea Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
TWG Tea Company Customer Satisfaction (CSAT)
TWG Tea Company Customer Satisfaction (CSAT) Score
88 / 100
TWG Tea Company has an overall Customer Satisfaction score of 88 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into TWG Tea Company Customer Satisfaction
TWG Tea Company's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked TWG Tea Company Customer Satisfaction the Highest
Ranked TWG Tea Company Customer Satisfaction the Lowest
TWG Tea Company Customer Satisfaction Score by Gender
Female customers rated TWG Tea Company's Customer Satisfaction score 33 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of TWG Tea Company.
67 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
TWG Tea Company Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
TWG Tea Company's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TWG Tea Company.
100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
TWG Tea Company's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TWG Tea Company.
100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
TWG Tea Company Customer Satisfaction Score by Age
TWG Tea Company's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of TWG Tea Company.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
TWG Tea Company Customer Satisfaction Score by Usage
TWG Tea Company's Customer Satisfaction score was rated the highest by customers who have used TWG Tea Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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TWG Tea Company Customer Service
3.7/5
TWG Tea Company has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into TWG Tea Company Customer Service
TWG Tea Company's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked TWG Tea Company Customer Service the Highest
Ranked TWG Tea Company Customer Service the Lowest
TWG Tea Company Customer Service Score by Gender
Female customers rated TWG Tea Company's Customer Service score 1.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of TWG Tea Company.
Male
3/5
Female
4.1/5
TWG Tea Company Customer Service Score by Ethnicity
TWG Tea Company's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of TWG Tea Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.6 | Other | 3.6 |
TWG Tea Company Customer Service Score by Age
TWG Tea Company's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
TWG Tea Company Customer Service Score by Usage
TWG Tea Company's Customer Service score was rated the highest by customers who have used TWG Tea Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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TWG Tea Company as an Employer
3.4/5
TWG Tea Company has a 3.4/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
TWG Tea Company scored a 17 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of TWG Tea Company would recommend the brand to a friend. ENPS measures how likely TWG Tea Company employees would recommend working at TWG Tea Company to a friend.
Net Promoter Score
17
NPS Score
| 46% | Promoters |
|---|---|
| 25% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 60% | Promoters |
|---|---|
| 10% | Passive |
| 30% | Detractors |
