41
NPS
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UBA Group
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About UBA Group's Brand
United Bank for Africa Plc is one of Africa's leading financial institutions offering banking services to more than 7 million customers
Brand at a Glance
95%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
UBA Group NPS
UBA Group's Net Promoter Score (NPS) is a 41 with 57% Promoters, 27% Passives, and 16% Detractors. Net Promoter Score tracks whether UBA Group's customers would recommend using the product based on a scale of -100 to 100.
UBA Group Overall NPS
| 57% | Promoters |
|---|---|
| 27% | Passives |
| 16% | Detractors |
UBA Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 37 | Jul 2024 | 37 |
Aug 2024 36 | Aug 2024 | 36 |
Oct 2024 38 | Oct 2024 | 38 |
Nov 2024 40 | Nov 2024 | 40 |
Jan 2025 36 | Jan 2025 | 36 |
Feb 2025 38 | Feb 2025 | 38 |
Mar 2025 39 | Mar 2025 | 39 |
Jun 2025 41 | Jun 2025 | 41 |
Sep 2025 40 | Sep 2025 | 40 |
Oct 2025 39 | Oct 2025 | 39 |
Nov 2025 40 | Nov 2025 | 40 |
Dec 2025 41 | Dec 2025 | 41 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
UBA Group NPS by Gender
Male customers rated UBA Group's NPS 28 points higher than Female customers.
Male
50
UBA Group's NPS was rated 50 by Male customers on Comparably.
64%
Promoters
22%
Passives
14%
Detractors
Female
22
UBA Group's NPS was rated 22 by Female customers on Comparably.
33%
Promoters
56%
Passives
11%
Detractors
UBA Group NPS by Ethnicity
UBA Group's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 33 | African American/Black | 33 |
Other 50 | Other | 50 |
UBA Group NPS by Age
UBA Group's NPS was rated 36 points by customers ages 18-25 on Comparably.
UBA Group NPS by Usage
UBA Group's NPS was rated the highest by customers who have used UBA Group's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 36 | 1 to 2 Years | 36 |
2 to 5 Years -20 | 2 to 5 Years | -20 |
5 to 10 Years 80 | 5 to 10 Years | 80 |
UBA Group Customer Reviews
Out of the 10 UBA Group customer reviews 10 were positive and 0 were constructive. UBA Group customer reviews reflect that all customers have a favorable experience using the products/services of the company.
UBA Group Customer Loyalty
95%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
95% of UBA Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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UBA Group Customer Loyalty Score by Gender
Female customers rated UBA Group's Customer Loyalty score 6% higher than Male customers.
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Male
94%
Yes
Female
100%
Yes
UBA Group Customer Loyalty Score by Ethnicity
UBA Group's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of UBA Group.
94
out of 100
African American/Black
100
out of 100
Other
UBA Group Customer Loyalty Score by Age
UBA Group's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
UBA Group Customer Loyalty Score by Usage
UBA Group's Customer Loyalty score was rated the highest by customers who have used UBA Group's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
UBA Group Customer Loyalty Score by Industry
UBA Group's Customer Loyalty score was rated 100% by both Accounting and Banking and Financial Services industry customers.
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UBA Group Product Quality
4.1/5
UBA Group has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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UBA Group Product Information
UBA Group’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated UBA Group's product the highest. Reviewers from the Accounting industry rated UBA Group the lowest at 4.3.
- Website
- http://www.ubagroup.com/
Quick Insights into UBA Group Product Quality
UBA Group's Product Quality score was rated highest by customers who have used UBA Group's products/services for 5 to 10 Years, and rated lowest by customers who have used UBA Group's products/services for 2 to 5 Years.
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Ranked UBA Group Product Quality the Highest
Ranked UBA Group Product Quality the Lowest
UBA Group Product Quality Score by Gender
UBA Group's Product Quality score was rated 4.3 by both Female and Male customers on Comparably.
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Male
4.3/5
Female
4.3/5
UBA Group Product Quality Score by Ethnicity
UBA Group's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of UBA Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.3 | African American/Black | 4.3 |
Other 4.2 | Other | 4.2 |
UBA Group Product Quality Score by Age
UBA Group's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of UBA Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
UBA Group Product Quality Score by Usage
UBA Group's Product Quality score was rated the highest by customers who have used UBA Group's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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UBA Group Product Quality Score by Industry
UBA Group's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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UBA Group Pricing
UBA Group ROI & Value For Money
3.8/5
UBA Group has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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UBA Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Accounting industry think that they had the lowest ROI from UBA Group.
Quick Insights into UBA Group ROI
UBA Group's ROI score was rated highest by customers who have used UBA Group's products/services for 5 to 10 Years, and rated lowest by customers who have used UBA Group's products/services for 2 to 5 Years.
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Ranked UBA Group ROI the Highest
Ranked UBA Group ROI the Lowest
UBA Group ROI Score by Gender
UBA Group's ROI score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
UBA Group ROI Score by Ethnicity
UBA Group's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of UBA Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4 | African American/Black | 4 |
Other 4.1 | Other | 4.1 |
UBA Group ROI Score by Age
UBA Group's ROI score was rated 4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of UBA Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
UBA Group ROI Score by Usage
UBA Group's ROI score was rated the highest by customers who have used UBA Group's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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UBA Group ROI Score by Industry
UBA Group's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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UBA Group Customer Satisfaction (CSAT)
UBA Group Customer Satisfaction (CSAT) Score
92 / 100
UBA Group has an overall Customer Satisfaction score of 92 rated by its users and customers.
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Very Satisfied
38%
Satisfied
54%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
1%
Very Dissatisfied
2%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into UBA Group Customer Satisfaction
UBA Group's Customer Satisfaction score was rated highest by customers who have used UBA Group's products/services for 2 to 5 Years, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked UBA Group Customer Satisfaction the Highest
Ranked UBA Group Customer Satisfaction the Lowest
UBA Group Customer Satisfaction Score by Gender
Male customers rated UBA Group's Customer Satisfaction score 11 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of UBA Group.
100 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
89 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
UBA Group Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
UBA Group's Customer Satisfaction (CSAT) score was rated 93% according to African American/Black users and customers.
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93 / 100
Very Satisfied
40%
Satisfied
53%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
UBA Group's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of UBA Group.
100 / 100
Very Satisfied
63%
Satisfied
37%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
UBA Group Customer Satisfaction Score by Age
UBA Group's Customer Satisfaction score was rated 93 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of UBA Group.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 93% |
UBA Group Customer Satisfaction Score by Usage
UBA Group's Customer Satisfaction score was rated the highest by customers who have used UBA Group's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
UBA Group Customer Satisfaction Score by Industry
UBA Group's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Accounting",
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"label": "Banking and Financial Services",
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"score": 80,
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}UBA Group Customer Service
4/5
UBA Group has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About UBA Group's Customer Service
Website
http://www.ubagroup.com/
Quick Insights into UBA Group Customer Service
UBA Group's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers who have used UBA Group's products/services for 2 to 5 Years.
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Ranked UBA Group Customer Service the Highest
Ranked UBA Group Customer Service the Lowest
UBA Group Customer Service Score by Gender
Male customers rated UBA Group's Customer Service score 0.2 stars higher than Female customers.
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Male
4.2/5
Female
4/5
UBA Group Customer Service Score by Ethnicity
UBA Group's Customer Service score was rated 4.1 stars by both African American/Black and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of UBA Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.1 | African American/Black | 4.1 |
Other 4.1 | Other | 4.1 |
UBA Group Customer Service Score by Age
UBA Group's Customer Service score was rated 4.2 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of UBA Group.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
UBA Group Customer Service Score by Usage
UBA Group's Customer Service score was rated the highest by customers who have used UBA Group's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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UBA Group Customer Service Score by Industry
UBA Group's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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UBA Group as an Employer
Consumer vs. Employees
UBA Group scored a 41 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of UBA Group would recommend the brand to a friend. ENPS measures how likely UBA Group employees would recommend working at UBA Group to a friend.
Net Promoter Score
41
NPS Score
| 57% | Promoters |
|---|---|
| 27% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 47% | Promoters |
|---|---|
| 24% | Passive |
| 29% | Detractors |
