-64
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
UDR
Marketing or Exec? Claim Your Free Account
About UDR's Brand
Exceptional Locations Stylish Living For more than 45 years, UDR (which has also been known over the years as United Dominion Realty Trust® and United Dominion Residential Communities) has focused on providing distinctive, high-quality apartment homes paired with exemplary service and amenities. Our apartment communities are situated in some of the country’s most desirable locations, from New York’s Upper West Side to San Francisco’s Mission Bay District, and hundreds of great neighborhoods in between. Places that have it all: First-rate shopping, superb restaurants, lively nightlife options, access to thriving business centers. And—best of all—a beautiful apartment in a one-of-a-kind community setting to call your own.
Brand at a Glance
55%
Customer Loyalty
1.5/5
Product Quality
1.6/5
Pricing
1.5/5
Customer Service
UDR NPS
UDR's Net Promoter Score (NPS) is a -64 with 18% Promoters, 0% Passives, and 82% Detractors. Net Promoter Score tracks whether UDR's customers would recommend using the product based on a scale of -100 to 100.
UDR Overall NPS
| 18% | Promoters |
|---|---|
| 0% | Passives |
| 82% | Detractors |
UDR NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 100 | Sep 2021 | 100 |
Jan 2022 100 | Jan 2022 | 100 |
May 2022 33 | May 2022 | 33 |
Aug 2022 0 | Aug 2022 | 0 |
Jan 2023 -33 | Jan 2023 | -33 |
Feb 2023 -43 | Feb 2023 | -43 |
Mar 2023 -33 | Mar 2023 | -33 |
Aug 2023 -45 | Aug 2023 | -45 |
Sep 2023 -50 | Sep 2023 | -50 |
Nov 2023 -53 | Nov 2023 | -53 |
Jan 2024 -60 | Jan 2024 | -60 |
Feb 2024 -65 | Feb 2024 | -65 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
UDR NPS by Gender
Male customers rated UDR's NPS 16 points higher than Female customers.
Male
-50
UDR's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
-66
UDR's NPS was rated -66 by Female customers on Comparably.
17%
Promoters
0%
Passives
83%
Detractors
UDR NPS by Ethnicity
UDR's NPS was rated -100 points by both Caucasian and Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Other -100 | Other | -100 |
UDR NPS by Usage
UDR's NPS was rated -60 points by customers who have used UDR's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -60 | Less than 1 Year | -60 |
UDR Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of UDR users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
UDR Customer Loyalty Score by Gender
Female customers rated UDR's Customer Loyalty score 30% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of UDR.
Male
55%
Yes
Female
85%
Yes
UDR Customer Loyalty Score by Ethnicity
UDR's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of UDR.
55
out of 100
Caucasian
100
out of 100
Other
UDR Customer Loyalty Score by Usage
UDR's Customer Loyalty score was rated 82% by customers who have used UDR's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
UDR Product Quality
1.5/5
UDR has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock UDR's overall Product Quality score rated by its users and customers.
UDR Product Information
UDR’s product quality score is a 1.5 out of 5 as rated by its users and customers.
- Website
- http://www.udr.com/
- Company Size
- 1,001-5,000 Employees
Industry
Real Estate
Quick Insights into UDR Product Quality
UDR's Product Quality score was rated highest by Female customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked UDR's Product Quality.
Ranked UDR Product Quality the Highest
Ranked UDR Product Quality the Lowest
UDR Product Quality Score by Gender
Female customers rated UDR's Product Quality score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of UDR.
Male
1.5/5
Female
1.6/5
UDR Product Quality Score by Ethnicity
UDR's Product Quality score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of UDR.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
UDR Product Quality Score by Usage
UDR's Product Quality score was rated 1.5 stars by customers who have used UDR's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
UDR Pricing
UDR ROI & Value For Money
1.6/5
UDR has a value for money and ROI score of 1.6 out of 5 stars rated by its users and customers.
Sign Up to unlock UDR's overall ROI score rated by its users and customers.
Quick Insights into UDR ROI
UDR's ROI score was rated highest by Female customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked UDR's ROI score.
Ranked UDR ROI the Highest
Ranked UDR ROI the Lowest
UDR ROI Score by Gender
Female customers rated UDR's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of UDR.
Male
1.5/5
Female
1.6/5
UDR ROI Score by Ethnicity
UDR's ROI score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of UDR.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
UDR ROI Score by Usage
UDR's ROI score was rated 1.5 stars by customers who have used UDR's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
UDR Customer Satisfaction (CSAT)
UDR Customer Satisfaction (CSAT) Score
18 / 100
UDR has an overall Customer Satisfaction score of 18 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
12%
Satisfied
6%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
71%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into UDR Customer Satisfaction
UDR's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked UDR's Customer Satisfaction.
Ranked UDR Customer Satisfaction the Highest
Ranked UDR Customer Satisfaction the Lowest
UDR Customer Satisfaction Score by Gender
Male customers rated UDR's Customer Satisfaction score 8 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of UDR.
25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
17 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 83% |
UDR Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
UDR's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of UDR.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to Other
UDR's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of UDR.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
UDR Customer Satisfaction Score by Usage
UDR's Customer Satisfaction score was rated 20 points by customers who have used UDR's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
UDR Customer Service
1.5/5
UDR has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock UDR's overall Customer Service score rated by its users and customers.
About UDR's Customer Service
Address
1745 Shea Center Dr, Littleton, CO 80129
Website
http://www.udr.com/
Phone Number
1(720) 283-6120
UDR's Social Links
Quick Insights into UDR Customer Service
UDR's Customer Service score was rated highest by Caucasian customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked UDR's Customer Service score.
Ranked UDR Customer Service the Highest
Ranked UDR Customer Service the Lowest
UDR Customer Service Score by Gender
UDR's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of UDR.
Male
1.5/5
Female
1.5/5
UDR Customer Service Score by Ethnicity
UDR's Customer Service score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of UDR.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
UDR Customer Service Score by Usage
UDR's Customer Service score was rated 1.5 stars by customers who have used UDR's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
UDR as an Employer
4.7/5
UDR has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
UDR scored a -64 for Net Promoter Score and a 75 for Employee Net Promoter Score. NPS gauges how likely a customer of UDR would recommend the brand to a friend. ENPS measures how likely UDR employees would recommend working at UDR to a friend.
Net Promoter Score
-64
NPS Score
| 18% | Promoters |
|---|---|
| 0% | Passive |
| 82% | Detractors |
Employee Net Promoter Score
75
eNPS Score
| 75% | Promoters |
|---|---|
| 25% | Passive |
| 0% | Detractors |
