12
NPS
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Union Bank & Trust
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About Union Bank & Trust's Brand
You Belong Here
Brand at a Glance
90%
Customer Loyalty
3.6/5
Product Quality
3.3/5
Pricing
3.6/5
Customer Service
Union Bank & Trust NPS
Union Bank & Trust's Net Promoter Score (NPS) is a 12 with 53% Promoters, 6% Passives, and 41% Detractors. Net Promoter Score tracks whether Union Bank & Trust's customers would recommend using the product based on a scale of -100 to 100.
Union Bank & Trust Overall NPS
| 53% | Promoters |
|---|---|
| 6% | Passives |
| 41% | Detractors |
Union Bank & Trust NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 100 | Aug 2021 | 100 |
Dec 2021 100 | Dec 2021 | 100 |
Feb 2022 50 | Feb 2022 | 50 |
Apr 2022 60 | Apr 2022 | 60 |
May 2022 67 | May 2022 | 67 |
Oct 2022 43 | Oct 2022 | 43 |
Nov 2022 37 | Nov 2022 | 37 |
Apr 2023 22 | Apr 2023 | 22 |
Jul 2023 10 | Jul 2023 | 10 |
Aug 2023 8 | Aug 2023 | 8 |
Mar 2024 7 | Mar 2024 | 7 |
Sep 2026 10 | Sep 2026 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Union Bank & Trust NPS by Gender
Male customers rated Union Bank & Trust's NPS 3 points higher than Female customers.
Male
-17
Union Bank & Trust's NPS was rated -17 by Male customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
Female
-20
Union Bank & Trust's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Union Bank & Trust NPS by Ethnicity
Union Bank & Trust's NPS was rated -23 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -23 | Caucasian | -23 |
Union Bank & Trust NPS by Age
Union Bank & Trust's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Union Bank & Trust NPS by Usage
Union Bank & Trust's NPS was rated the highest by customers who have used Union Bank & Trust's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -34 | Over 10 Years | -34 |
Union Bank & Trust Customer Reviews
Out of the 3 Union Bank & Trust customer reviews 1 was positive and 2 were constructive. Union Bank & Trust customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Union Bank & Trust Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Union Bank & Trust users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Union Bank & Trust Customer Loyalty Score by Gender
Male customers rated Union Bank & Trust's Customer Loyalty score 18% higher than Female customers.
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Male
100%
Yes
Female
82%
Yes
Union Bank & Trust Customer Loyalty Score by Ethnicity
Union Bank & Trust's Customer Loyalty score was rated 90% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Union Bank & Trust.
90
out of 100
Caucasian
Union Bank & Trust Customer Loyalty Score by Age
Union Bank & Trust's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Union Bank & Trust.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 70% | 56-60 | 70% |
66+ 100% | 66+ | 100% |
Union Bank & Trust Customer Loyalty Score by Usage
Union Bank & Trust's Customer Loyalty score was rated the highest by customers who have used Union Bank & Trust's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Union Bank & Trust Product Quality
3.6/5
Union Bank & Trust has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Union Bank & Trust Product Information
Union Bank & Trust’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- https://www.ubt.com/
- Company Size
- 501-1,000 Employees
Quick Insights into Union Bank & Trust Product Quality
Union Bank & Trust's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Union Bank & Trust Product Quality the Highest
Ranked Union Bank & Trust Product Quality the Lowest
Union Bank & Trust Product Quality Score by Gender
Male customers rated Union Bank & Trust's Product Quality score 1.3 stars higher than Female customers.
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Male
3.6/5
Female
2.3/5
Union Bank & Trust Product Quality Score by Ethnicity
Union Bank & Trust's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Union Bank & Trust.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Union Bank & Trust Product Quality Score by Age
Union Bank & Trust's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Union Bank & Trust.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.3 | 56-60 | 2.3 |
66+ 3 | 66+ | 3 |
Union Bank & Trust Product Quality Score by Usage
Union Bank & Trust's Product Quality score was rated the highest by customers who have used Union Bank & Trust's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Union Bank & Trust Pricing
Union Bank & Trust ROI & Value For Money
3.3/5
Union Bank & Trust has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into Union Bank & Trust ROI
Union Bank & Trust's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Union Bank & Trust ROI the Highest
Ranked Union Bank & Trust ROI the Lowest
Union Bank & Trust ROI Score by Gender
Male customers rated Union Bank & Trust's ROI score 1.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Union Bank & Trust.
Male
3.6/5
Female
2.1/5
Union Bank & Trust ROI Score by Ethnicity
Union Bank & Trust's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Union Bank & Trust.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Union Bank & Trust ROI Score by Age
Union Bank & Trust's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Union Bank & Trust.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.3 | 56-60 | 2.3 |
66+ 3.4 | 66+ | 3.4 |
Union Bank & Trust ROI Score by Usage
Union Bank & Trust's ROI score was rated the highest by customers who have used Union Bank & Trust's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Union Bank & Trust Customer Satisfaction (CSAT)
Union Bank & Trust Customer Satisfaction (CSAT) Score
67 / 100
Union Bank & Trust has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
7%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
7%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Union Bank & Trust Customer Satisfaction
Union Bank & Trust's Customer Satisfaction score was rated highest by customers who have used Union Bank & Trust's products/services for 5 to 10 Years, and rated lowest by Female customers.
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Ranked Union Bank & Trust Customer Satisfaction the Highest
Ranked Union Bank & Trust Customer Satisfaction the Lowest
Union Bank & Trust Customer Satisfaction Score by Gender
Male customers rated Union Bank & Trust's Customer Satisfaction score 42 points higher than Female customers.
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67 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
25 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
Union Bank & Trust Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Union Bank & Trust's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
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38 / 100
Very Satisfied
25%
Satisfied
13%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
13%
Very Dissatisfied
38%
Union Bank & Trust Customer Satisfaction Score by Age
Union Bank & Trust's Customer Satisfaction score was rated 50 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Union Bank & Trust.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 50% |
Union Bank & Trust Customer Satisfaction Score by Usage
Union Bank & Trust's Customer Satisfaction score was rated the highest by customers who have used Union Bank & Trust's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Union Bank & Trust Customer Service
3.6/5
Union Bank & Trust has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Union Bank & Trust's Customer Service
Website
https://www.ubt.com/
Union Bank & Trust's Social Links
Quick Insights into Union Bank & Trust Customer Service
Union Bank & Trust's Customer Service score was rated highest by customers who have used Union Bank & Trust's products/services for Over 10 Years, and rated lowest by customers ages 56-60.
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Ranked Union Bank & Trust Customer Service the Highest
Ranked Union Bank & Trust Customer Service the Lowest
Union Bank & Trust Customer Service Score by Gender
Male customers rated Union Bank & Trust's Customer Service score 0.8 stars higher than Female customers.
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Male
3.6/5
Female
2.8/5
Union Bank & Trust Customer Service Score by Ethnicity
Union Bank & Trust's Customer Service score was rated 2.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Union Bank & Trust.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Union Bank & Trust Customer Service Score by Age
Union Bank & Trust's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Union Bank & Trust.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 2.3 | 56-60 | 2.3 |
66+ 3.6 | 66+ | 3.6 |
Union Bank & Trust Customer Service Score by Usage
Union Bank & Trust's Customer Service score was rated the highest by customers who have used Union Bank & Trust's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Union Bank & Trust as an Employer
3.4/5
Union Bank & Trust has a 3.4/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Union Bank & Trust scored a 12 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of Union Bank & Trust would recommend the brand to a friend. ENPS measures how likely Union Bank & Trust employees would recommend working at Union Bank & Trust to a friend.
Net Promoter Score
12
NPS Score
| 53% | Promoters |
|---|---|
| 6% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
43
eNPS Score
| 57% | Promoters |
|---|---|
| 29% | Passive |
| 14% | Detractors |
