United Fire Group NPS & Customer Reviews | Comparably
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United Fire Group
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About United Fire Group's Brand

United Fire & Casualty Company is an Iowa insurance company incorporated in January 1946.

Brand at a Glance

73%
Customer Loyalty
3.7/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service

United Fire Group NPS

United Fire Group's Net Promoter Score (NPS) is a -50 with 25% Promoters, 0% Passives, and 75% Detractors. Net Promoter Score tracks whether United Fire Group's customers would recommend using the product based on a scale of -100 to 100.

United Fire Group Overall NPS

-50
NPS
25%Promoters
0%Passives
75%Detractors
United Fire Group Overall NPS

United Fire Group NPS Trend

-100
-50
0
50
100
Jun 2021
-100
Jun 2021-100
Nov 2021
0
Nov 20210
Sep 2022
-33
Sep 2022-33
May 2024
-50
May 2024-50

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

United Fire Group Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of United Fire Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73
73%
27
27%
United Fire Group Customer Loyalty

United Fire Group Product Quality

3.7/5

United Fire Group has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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United Fire Group Product Information

United Fire Group’s product quality score is a 3.7 out of 5 as rated by its users and customers.

Website
http://www.unitedfiregroup.com
Company Size
501-1,000 Employees

Industry

Tech
FinTech
Insurance

United Fire Group Pricing

United Fire Group ROI & Value For Money

3.2/5

United Fire Group has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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United Fire Group Customer Satisfaction (CSAT)

United Fire Group Customer Satisfaction (CSAT) Score

33 / 100

United Fire Group has an overall Customer Satisfaction score of 33 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied34%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

United Fire Group Customer Service

3.2/5

United Fire Group has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About United Fire Group's Customer Service

Address

Cedar Rapids, IA


Website

http://www.unitedfiregroup.com


Phone Number

319-399-5700

United Fire Group as an Employer

4.5/5

United Fire Group has a 4.5/5 stars for its overall company culture rated by their employees

  United Fire Group CEO
top
15%
CEO of United Fire Group

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

United Fire Group scored a -50 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of United Fire Group would recommend the brand to a friend. ENPS measures how likely United Fire Group employees would recommend working at United Fire Group to a friend.

Net Promoter Score

-50
NPS Score
25%Promoters
0%Passive
75%Detractors

Employee Net Promoter Score

19
eNPS Score
46%Promoters
27%Passive
27%Detractors

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