30
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Universal Music Group
Marketing or Exec? Claim Your Free Account
About Universal Music Group's Brand
Universal Music Group provides recorded music, music publishing, and merchandising services worldwide.
Brand at a Glance
77%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Universal Music Group NPS
Universal Music Group's Net Promoter Score (NPS) is a 30 with 56% Promoters, 18% Passives, and 26% Detractors. Net Promoter Score tracks whether Universal Music Group's customers would recommend using the product based on a scale of -100 to 100.
Universal Music Group Overall NPS
| 56% | Promoters |
|---|---|
| 18% | Passives |
| 26% | Detractors |
Universal Music Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 29 | Jun 2024 | 29 |
Aug 2024 29 | Aug 2024 | 29 |
Oct 2024 29 | Oct 2024 | 29 |
Nov 2024 31 | Nov 2024 | 31 |
Dec 2024 30 | Dec 2024 | 30 |
Jan 2025 28 | Jan 2025 | 28 |
Feb 2025 28 | Feb 2025 | 28 |
Apr 2025 28 | Apr 2025 | 28 |
May 2025 29 | May 2025 | 29 |
Aug 2025 29 | Aug 2025 | 29 |
Oct 2025 29 | Oct 2025 | 29 |
Jan 2026 28 | Jan 2026 | 28 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Universal Music Group NPS by Gender
Male customers rated Universal Music Group's NPS 36 points higher than Female customers.
Male
20
Universal Music Group's NPS was rated 20 by Male customers on Comparably.
50%
Promoters
20%
Passives
30%
Detractors
Female
-16
Universal Music Group's NPS was rated -16 by Female customers on Comparably.
28%
Promoters
28%
Passives
44%
Detractors
Universal Music Group NPS by Ethnicity
Universal Music Group's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other 34 | Other | 34 |
Universal Music Group NPS by Age
Universal Music Group's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Universal Music Group NPS by Usage
Universal Music Group's NPS was rated the highest by customers who have used Universal Music Group's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years -10 | 5 to 10 Years | -10 |
Over 10 Years 24 | Over 10 Years | 24 |
Universal Music Group Customer Reviews
Out of the 11 Universal Music Group customer reviews 9 were positive and 2 were constructive. Universal Music Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Universal Music Group Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Universal Music Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Universal Music Group Customer Loyalty Score by Gender
Female customers rated Universal Music Group's Customer Loyalty score 6% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Universal Music Group.
Male
78%
Yes
Female
84%
Yes
Universal Music Group Customer Loyalty Score by Ethnicity
Universal Music Group's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Universal Music Group.
73
out of 100
Caucasian
78
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
70
out of 100
Other
Universal Music Group Customer Loyalty Score by Age
Universal Music Group's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Universal Music Group.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 78% | 26-30 | 78% |
31-35 91% | 31-35 | 91% |
36-40 74% | 36-40 | 74% |
41-45 82% | 41-45 | 82% |
Universal Music Group Customer Loyalty Score by Usage
Universal Music Group's Customer Loyalty score was rated the highest by customers who have used Universal Music Group's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Universal Music Group Customer Loyalty Score by Industry
Universal Music Group's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Events Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Universal Music Group Product Quality
3.7/5
Universal Music Group has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Universal Music Group's overall Product Quality score rated by its users and customers.
Universal Music Group Product Information
Universal Music Group’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Universal Music Group's product the highest. Reviewers from the Events Services industry rated Universal Music Group the lowest at 2.6.
- Company Size
- 5,001-10,000 Employees
Industry
Media
Quick Insights into Universal Music Group Product Quality
Universal Music Group's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.
Sign Up to unlock insights into how customers have ranked Universal Music Group's Product Quality.
Ranked Universal Music Group Product Quality the Highest
Ranked Universal Music Group Product Quality the Lowest
Universal Music Group Product Quality Score by Gender
Male customers rated Universal Music Group's Product Quality score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Universal Music Group.
Male
3.7/5
Female
3.2/5
Universal Music Group Product Quality Score by Ethnicity
Universal Music Group's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Universal Music Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 3.6 | Other | 3.6 |
Universal Music Group Product Quality Score by Age
Universal Music Group's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Universal Music Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.9 | 31-35 | 3.9 |
36-40 2 | 36-40 | 2 |
41-45 3.4 | 41-45 | 3.4 |
Universal Music Group Product Quality Score by Usage
Universal Music Group's Product Quality score was rated the highest by customers who have used Universal Music Group's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Universal Music Group Product Quality Score by Industry
Universal Music Group's Product Quality score was rated the highest by Tech industry customers, and the lowest by Events Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Universal Music Group Pricing
Universal Music Group ROI & Value For Money
3.7/5
Universal Music Group has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Universal Music Group's overall ROI score rated by its users and customers.
Universal Music Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Events Services industry think that they had the lowest ROI from Universal Music Group.
Quick Insights into Universal Music Group ROI
Universal Music Group's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.
Sign Up to unlock insights into how customers have ranked Universal Music Group's ROI score.
Ranked Universal Music Group ROI the Highest
Ranked Universal Music Group ROI the Lowest
Universal Music Group ROI Score by Gender
Male customers rated Universal Music Group's ROI score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Universal Music Group.
Male
3.7/5
Female
3.1/5
Universal Music Group ROI Score by Ethnicity
Universal Music Group's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Universal Music Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.7 | Other | 3.7 |
Universal Music Group ROI Score by Age
Universal Music Group's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Universal Music Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2.1 | 36-40 | 2.1 |
41-45 3.5 | 41-45 | 3.5 |
Universal Music Group ROI Score by Usage
Universal Music Group's ROI score was rated the highest by customers who have used Universal Music Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Universal Music Group ROI Score by Industry
Universal Music Group's ROI score was rated the highest by Tech industry customers, and the lowest by Events Services industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Universal Music Group Customer Satisfaction (CSAT)
Universal Music Group Customer Satisfaction (CSAT) Score
68 / 100
Universal Music Group has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
31%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
1%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Universal Music Group Customer Satisfaction
Universal Music Group's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 36-40.
Sign Up to unlock insights into how customers have ranked Universal Music Group's Customer Satisfaction.
Ranked Universal Music Group Customer Satisfaction the Highest
Ranked Universal Music Group Customer Satisfaction the Lowest
Universal Music Group Customer Satisfaction Score by Gender
Male customers rated Universal Music Group's Customer Satisfaction score 29 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Universal Music Group.
68 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
39 / 100
FemaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 8% | |
Very Dissatisfied | 38% |
Universal Music Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Universal Music Group's Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Universal Music Group.
34 / 100
Very Satisfied
23%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
44%
CSAT according to African American/Black
Universal Music Group's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Universal Music Group.
75 / 100
Very Satisfied
63%
Satisfied
12%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Universal Music Group's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Universal Music Group.
60 / 100
Very Satisfied
0%
Satisfied
60%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Universal Music Group's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Universal Music Group.
50 / 100
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Universal Music Group Customer Satisfaction Score by Age
Universal Music Group's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Universal Music Group.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 33% | |||||||||||||||
| 31-35 | 78% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 40% |
Universal Music Group Customer Satisfaction Score by Usage
Universal Music Group's Customer Satisfaction score was rated the highest by customers who have used Universal Music Group's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Universal Music Group Customer Satisfaction Score by Industry
Universal Music Group's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Events Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Universal Music Group Customer Satisfaction Score by Industry",
"text": "Universal Music Group's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Events Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "Universal Music Group's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 66
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 49,
"stars": 0,
"csatScore": 49,
"text": "Universal Music Group's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 49
},
{
"label": "Events Services",
"groupId": 517,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Universal Music Group's Customer Satisfaction score is rated by Events Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
}
]
}Universal Music Group Customer Service
3.7/5
Universal Music Group has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Universal Music Group's overall Customer Service score rated by its users and customers.
About Universal Music Group's Customer Service
Address
2200 Colorado Ave, Santa Monica, CA
Website
https://www.universalmusic.com/
Quick Insights into Universal Music Group Customer Service
Universal Music Group's Customer Service score was rated highest by customers who have used Universal Music Group's products/services for 2 to 5 Years, and rated lowest by customers ages 36-40.
Sign Up to unlock insights into how customers have ranked Universal Music Group's Customer Service score.
Ranked Universal Music Group Customer Service the Highest
Ranked Universal Music Group Customer Service the Lowest
Universal Music Group Customer Service Score by Gender
Male customers rated Universal Music Group's Customer Service score 1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Universal Music Group.
Male
3.8/5
Female
2.8/5
Universal Music Group Customer Service Score by Ethnicity
Universal Music Group's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Universal Music Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.3 | Other | 3.3 |
Universal Music Group Customer Service Score by Age
Universal Music Group's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Universal Music Group.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.9 | 31-35 | 3.9 |
36-40 1.8 | 36-40 | 1.8 |
41-45 2.9 | 41-45 | 2.9 |
Universal Music Group Customer Service Score by Usage
Universal Music Group's Customer Service score was rated the highest by customers who have used Universal Music Group's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Universal Music Group Customer Service Score by Industry
Universal Music Group's Customer Service score was rated the highest by Tech industry customers, and the lowest by Events Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Universal Music Group as an Employer
3.8/5
Universal Music Group has a 3.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Universal Music Group scored a 30 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Universal Music Group would recommend the brand to a friend. ENPS measures how likely Universal Music Group employees would recommend working at Universal Music Group to a friend.
Net Promoter Score
30
NPS Score
| 56% | Promoters |
|---|---|
| 18% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
14
eNPS Score
| 45% | Promoters |
|---|---|
| 24% | Passive |
| 31% | Detractors |
