23
NPS
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Universal Orlando
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About Universal Orlando's Brand
The Universal Orlando Resort, commonly known as Universal Orlando, is a theme park resort in Orlando, Florida.
Brand at a Glance
78%
Customer Loyalty
3.6/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service
Universal Orlando NPS
Universal Orlando's Net Promoter Score (NPS) is a 23 with 54% Promoters, 15% Passives, and 31% Detractors. Net Promoter Score tracks whether Universal Orlando's customers would recommend using the product based on a scale of -100 to 100.
Universal Orlando Overall NPS
| 54% | Promoters |
|---|---|
| 15% | Passives |
| 31% | Detractors |
Universal Orlando NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 24 | Feb 2025 | 24 |
Mar 2025 24 | Mar 2025 | 24 |
Apr 2025 24 | Apr 2025 | 24 |
May 2025 24 | May 2025 | 24 |
Jun 2025 24 | Jun 2025 | 24 |
Aug 2025 24 | Aug 2025 | 24 |
Sep 2025 22 | Sep 2025 | 22 |
Dec 2025 24 | Dec 2025 | 24 |
Jan 2026 24 | Jan 2026 | 24 |
Feb 2026 24 | Feb 2026 | 24 |
Mar 2026 24 | Mar 2026 | 24 |
Jun 2026 23 | Jun 2026 | 23 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Universal Orlando NPS by Gender
Male customers rated Universal Orlando's NPS 2 points higher than Female customers.
Male
-10
Universal Orlando's NPS was rated -10 by Male customers on Comparably.
37%
Promoters
16%
Passives
47%
Detractors
Female
-12
Universal Orlando's NPS was rated -12 by Female customers on Comparably.
42%
Promoters
4%
Passives
54%
Detractors
Universal Orlando NPS by Ethnicity
Universal Orlando's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -8 | Caucasian | -8 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black -100 | African American/Black | -100 |
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Other -50 | Other | -50 |
Universal Orlando NPS by Age
Universal Orlando's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Universal Orlando NPS by Usage
Universal Orlando's NPS was rated the highest by customers who have used Universal Orlando's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -57 | Less than 1 Year | -57 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 14 | 2 to 5 Years | 14 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -4 | Over 10 Years | -4 |
Universal Orlando Customer Reviews
Out of the 10 Universal Orlando customer reviews 7 were positive and 3 were constructive. Universal Orlando customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Universal Orlando Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Universal Orlando users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Universal Orlando Customer Loyalty Score by Gender
Female customers rated Universal Orlando's Customer Loyalty score 3% higher than Male customers.
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Male
67%
Yes
Female
70%
Yes
Universal Orlando Customer Loyalty Score by Ethnicity
Universal Orlando's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Universal Orlando.
69
out of 100
Caucasian
70
out of 100
Hispanic or Latino
64
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
33
out of 100
Other
Universal Orlando Customer Loyalty Score by Age
Universal Orlando's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
36-40 70% | 36-40 | 70% |
41-45 74% | 41-45 | 74% |
46-50 36% | 46-50 | 36% |
51-55 82% | 51-55 | 82% |
56-60 70% | 56-60 | 70% |
Universal Orlando Customer Loyalty Score by Usage
Universal Orlando's Customer Loyalty score was rated the highest by customers who have used Universal Orlando's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Universal Orlando Customer Loyalty Score by Industry
Universal Orlando's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Universal Orlando Product Quality
3.6/5
Universal Orlando has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Universal Orlando Product Information
Universal Orlando’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Universal Orlando's product the highest. Reviewers from the Banking and Financial Services industry rated Universal Orlando the lowest at 2.9.
- Company Size
- 10,000+ Employees
Industry
Media
Sports & Entertainment
Quick Insights into Universal Orlando Product Quality
Universal Orlando's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Universal Orlando's products/services for Less than 1 Year.
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Ranked Universal Orlando Product Quality the Highest
Ranked Universal Orlando Product Quality the Lowest
Universal Orlando Product Quality Score by Gender
Male customers rated Universal Orlando's Product Quality score 0.2 stars higher than Female customers.
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Male
3.4/5
Female
3.2/5
Universal Orlando Product Quality Score by Ethnicity
Universal Orlando's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Universal Orlando.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.1 | Other | 2.1 |
Universal Orlando Product Quality Score by Age
Universal Orlando's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Universal Orlando.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.5 | 26-30 | 4.5 |
36-40 2.3 | 36-40 | 2.3 |
41-45 3.2 | 41-45 | 3.2 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.8 | 56-60 | 3.8 |
Universal Orlando Product Quality Score by Usage
Universal Orlando's Product Quality score was rated the highest by customers who have used Universal Orlando's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Universal Orlando Product Quality Score by Industry
Universal Orlando's Product Quality score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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Universal Orlando Pricing
Universal Orlando ROI & Value For Money
3.3/5
Universal Orlando has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Universal Orlando Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Universal Orlando.
Quick Insights into Universal Orlando ROI
Universal Orlando's ROI score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.
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Ranked Universal Orlando ROI the Highest
Ranked Universal Orlando ROI the Lowest
Universal Orlando ROI Score by Gender
Male customers rated Universal Orlando's ROI score 0.5 stars higher than Female customers.
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Male
3.1/5
Female
2.6/5
Universal Orlando ROI Score by Ethnicity
Universal Orlando's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Universal Orlando.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 1.7 | Other | 1.7 |
Universal Orlando ROI Score by Age
Universal Orlando's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Universal Orlando.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 4.4 | 26-30 | 4.4 |
36-40 2 | 36-40 | 2 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.3 | 56-60 | 2.3 |
Universal Orlando ROI Score by Usage
Universal Orlando's ROI score was rated the highest by customers who have used Universal Orlando's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Universal Orlando ROI Score by Industry
Universal Orlando's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Universal Orlando Customer Satisfaction (CSAT)
Universal Orlando Customer Satisfaction (CSAT) Score
66 / 100
Universal Orlando has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Very Satisfied
41%
Satisfied
25%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
3%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Universal Orlando Customer Satisfaction
Universal Orlando's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Universal Orlando Customer Satisfaction the Highest
Ranked Universal Orlando Customer Satisfaction the Lowest
Universal Orlando Customer Satisfaction Score by Gender
Male customers rated Universal Orlando's Customer Satisfaction score 10 points higher than Female customers.
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63 / 100
MaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 0% | |
Very Dissatisfied | 21% |
53 / 100
FemaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
Universal Orlando Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Universal Orlando's Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.
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58 / 100
Very Satisfied
27%
Satisfied
31%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
27%
CSAT according to Hispanic or Latino
Universal Orlando's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Universal Orlando's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
CSAT according to Asian or Pacific Islander
Universal Orlando's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Universal Orlando's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
Universal Orlando Customer Satisfaction Score by Age
Universal Orlando's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 28% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 100% |
Universal Orlando Customer Satisfaction Score by Usage
Universal Orlando's Customer Satisfaction score was rated the highest by customers who have used Universal Orlando's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Universal Orlando Customer Satisfaction Score by Industry
Universal Orlando's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Universal Orlando Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Universal Orlando's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
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},
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"label": "Banking and Financial Services",
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}Universal Orlando Customer Service
3.5/5
Universal Orlando has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Universal Orlando's Customer Service
Address
6000 Universal Boulevard, Orlando, FL 32819
Website
https://www.universalorlando.com/home.aspx
Phone Number
+1 (407) 363-8000
Quick Insights into Universal Orlando Customer Service
Universal Orlando's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Other customers.
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Ranked Universal Orlando Customer Service the Highest
Ranked Universal Orlando Customer Service the Lowest
Universal Orlando Customer Service Score by Gender
Male customers rated Universal Orlando's Customer Service score 0.3 stars higher than Female customers.
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Male
3.2/5
Female
2.9/5
Universal Orlando Customer Service Score by Ethnicity
Universal Orlando's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Universal Orlando.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 1.5 | Other | 1.5 |
Universal Orlando Customer Service Score by Age
Universal Orlando's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Universal Orlando.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 4.7 | 26-30 | 4.7 |
36-40 2 | 36-40 | 2 |
41-45 3.2 | 41-45 | 3.2 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.8 | 56-60 | 2.8 |
Universal Orlando Customer Service Score by Usage
Universal Orlando's Customer Service score was rated the highest by customers who have used Universal Orlando's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Universal Orlando Customer Service Score by Industry
Universal Orlando's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Universal Orlando as an Employer
3.4/5
Universal Orlando has a 3.4/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Universal Orlando scored a 23 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Universal Orlando would recommend the brand to a friend. ENPS measures how likely Universal Orlando employees would recommend working at Universal Orlando to a friend.
Net Promoter Score
23
NPS Score
| 54% | Promoters |
|---|---|
| 15% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
4
eNPS Score
| 43% | Promoters |
|---|---|
| 18% | Passive |
| 39% | Detractors |
