-20
NPS
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UW Health
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About UW Health's Brand
UW Health is an academic health system associated with the University of Wisconsin-Madison.
Brand at a Glance
78%
Customer Loyalty
3/5
Product Quality
2.6/5
Pricing
2.7/5
Customer Service
UW Health CMO
UW Health NPS
UW Health's Net Promoter Score (NPS) is a -20 with 32% Promoters, 16% Passives, and 52% Detractors. Net Promoter Score tracks whether UW Health's customers would recommend using the product based on a scale of -100 to 100.
UW Health Overall NPS
| 32% | Promoters |
|---|---|
| 16% | Passives |
| 52% | Detractors |
UW Health NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -17 | Mar 2024 | -17 |
Apr 2024 -17 | Apr 2024 | -17 |
May 2024 -17 | May 2024 | -17 |
Jul 2024 -17 | Jul 2024 | -17 |
Aug 2024 -19 | Aug 2024 | -19 |
Sep 2024 -19 | Sep 2024 | -19 |
Oct 2024 -18 | Oct 2024 | -18 |
Nov 2024 -20 | Nov 2024 | -20 |
Mar 2025 -20 | Mar 2025 | -20 |
May 2025 -23 | May 2025 | -23 |
Dec 2025 -21 | Dec 2025 | -21 |
Jan 2026 -20 | Jan 2026 | -20 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
UW Health NPS by Gender
Female customers rated UW Health's NPS 23 points higher than Male customers.
Male
-55
UW Health's NPS was rated -55 by Male customers on Comparably.
18%
Promoters
9%
Passives
73%
Detractors
Female
-32
UW Health's NPS was rated -32 by Female customers on Comparably.
30%
Promoters
8%
Passives
62%
Detractors
UW Health NPS by Ethnicity
UW Health's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -38 | Caucasian | -38 |
Other -34 | Other | -34 |
UW Health NPS by Age
UW Health's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
UW Health NPS by Usage
UW Health's NPS was rated the highest by customers who have used UW Health's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -33 | Less than 1 Year | -33 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -66 | Over 10 Years | -66 |
UW Health Customer Reviews
Out of the 13 UW Health customer reviews 3 were positive and 10 were constructive. UW Health customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
UW Health Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of UW Health users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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UW Health Customer Loyalty Score by Gender
Female customers rated UW Health's Customer Loyalty score 16% higher than Male customers.
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Male
67%
Yes
Female
83%
Yes
UW Health Customer Loyalty Score by Ethnicity
UW Health's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of UW Health.
76
out of 100
Caucasian
70
out of 100
Other
UW Health Customer Loyalty Score by Age
UW Health's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of UW Health.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 55% | 26-30 | 55% |
31-35 78% | 31-35 | 78% |
36-40 82% | 36-40 | 82% |
41-45 82% | 41-45 | 82% |
46-50 70% | 46-50 | 70% |
51-55 82% | 51-55 | 82% |
56-60 33% | 56-60 | 33% |
61-65 100% | 61-65 | 100% |
66+ 82% | 66+ | 82% |
UW Health Customer Loyalty Score by Usage
UW Health's Customer Loyalty score was rated the highest by customers who have used UW Health's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
UW Health Customer Loyalty Score by Industry
UW Health's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
UW Health Product Quality
3/5
UW Health has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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UW Health Product Information
UW Health’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated UW Health's product the highest. Reviewers from the Insurance industry rated UW Health the lowest at 1.5.
- Website
- http://www.uwhealth.org/
- Company Size
- 10,000+ Employees
Industry
Healthcare, Hospitals and Medicine
Healthcare
Quick Insights into UW Health Product Quality
UW Health's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers from the Insurance industry.
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Ranked UW Health Product Quality the Highest
Ranked UW Health Product Quality the Lowest
UW Health Product Quality Score by Gender
Female customers rated UW Health's Product Quality score 0.7 stars higher than Male customers.
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Male
2.3/5
Female
3/5
UW Health Product Quality Score by Ethnicity
UW Health's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of UW Health.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Other 2.3 | Other | 2.3 |
UW Health Product Quality Score by Age
UW Health's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of UW Health.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 2 | 31-35 | 2 |
36-40 2 | 36-40 | 2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.4 | 61-65 | 2.4 |
66+ 3.7 | 66+ | 3.7 |
UW Health Product Quality Score by Usage
UW Health's Product Quality score was rated the highest by customers who have used UW Health's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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UW Health Product Quality Score by Industry
UW Health's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Insurance industry customers.
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UW Health Pricing
UW Health ROI & Value For Money
2.6/5
UW Health has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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UW Health Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Insurance industry think that they had the lowest ROI from UW Health.
Quick Insights into UW Health ROI
UW Health's ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Insurance industry.
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Ranked UW Health ROI the Highest
Ranked UW Health ROI the Lowest
UW Health ROI Score by Gender
Female customers rated UW Health's ROI score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of UW Health.
Male
2/5
Female
2.5/5
UW Health ROI Score by Ethnicity
UW Health's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of UW Health.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 2 | Other | 2 |
UW Health ROI Score by Age
UW Health's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of UW Health.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 3 | 31-35 | 3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 3.5 | 41-45 | 3.5 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 3.1 | 66+ | 3.1 |
UW Health ROI Score by Usage
UW Health's ROI score was rated the highest by customers who have used UW Health's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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UW Health ROI Score by Industry
UW Health's ROI score was rated the highest by Tech industry customers, and the lowest by Insurance industry customers.
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UW Health Customer Satisfaction (CSAT)
UW Health Customer Satisfaction (CSAT) Score
48 / 100
UW Health has an overall Customer Satisfaction score of 48 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
23%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
15%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into UW Health Customer Satisfaction
UW Health's Customer Satisfaction score was rated highest by Other customers, and rated lowest by customers from the Insurance industry.
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Ranked UW Health Customer Satisfaction the Highest
Ranked UW Health Customer Satisfaction the Lowest
UW Health Customer Satisfaction Score by Gender
Female customers rated UW Health's Customer Satisfaction score 21 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of UW Health.
19 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 27% | |
Very Dissatisfied | 36% |
40 / 100
FemaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 28% | |
Dissatisfied | 8% | |
Very Dissatisfied | 24% |
UW Health Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
UW Health's Customer Satisfaction (CSAT) score was rated 26% according to Caucasian users and customers.
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26 / 100
Very Satisfied
21%
Satisfied
5%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
20%
Very Dissatisfied
32%
CSAT according to Other
UW Health's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
UW Health Customer Satisfaction Score by Age
UW Health's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of UW Health.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 25% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 53% |
UW Health Customer Satisfaction Score by Usage
UW Health's Customer Satisfaction score was rated the highest by customers who have used UW Health's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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UW Health Customer Satisfaction Score by Industry
UW Health's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "UW Health Customer Satisfaction Score by Industry",
"text": "UW Health's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Insurance industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "UW Health's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Education",
"groupId": 515,
"score": 43,
"stars": 0,
"csatScore": 43,
"text": "UW Health's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 43
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 36,
"stars": 0,
"csatScore": 36,
"text": "UW Health's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 36
},
{
"label": "Insurance",
"groupId": 526,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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}
]
}UW Health Customer Service
2.7/5
UW Health has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock UW Health's overall Customer Service score rated by its users and customers.
About UW Health's Customer Service
Address
600 Highland Ave., Madison, WI
Website
http://www.uwhealth.org/
Quick Insights into UW Health Customer Service
UW Health's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Insurance industry.
Sign Up to unlock insights into how customers have ranked UW Health's Customer Service score.
Ranked UW Health Customer Service the Highest
Ranked UW Health Customer Service the Lowest
UW Health Customer Service Score by Gender
Female customers rated UW Health's Customer Service score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of UW Health.
Male
2/5
Female
2.4/5
UW Health Customer Service Score by Ethnicity
UW Health's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of UW Health.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Other 1.6 | Other | 1.6 |
UW Health Customer Service Score by Age
UW Health's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of UW Health.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.5 | 41-45 | 3.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3 | 66+ | 3 |
UW Health Customer Service Score by Usage
UW Health's Customer Service score was rated the highest by customers who have used UW Health's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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UW Health Customer Service Score by Industry
UW Health's Customer Service score was rated the highest by Tech industry customers, and the lowest by Insurance industry customers.
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UW Health as an Employer
2.6/5
UW Health has a 2.6/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
UW Health scored a -20 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of UW Health would recommend the brand to a friend. ENPS measures how likely UW Health employees would recommend working at UW Health to a friend.
Net Promoter Score
-20
NPS Score
| 32% | Promoters |
|---|---|
| 16% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
-43
eNPS Score
| 19% | Promoters |
|---|---|
| 19% | Passive |
| 62% | Detractors |
