-42
NPS
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Brand Page
Vacasa
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About Vacasa's Brand
Vacation Rental Management, Marketing, and Technology
Brand at a Glance
60%
Customer Loyalty
2.2/5
Product Quality
2/5
Pricing
2.1/5
Customer Service
Vacasa NPS
Vacasa's Net Promoter Score (NPS) is a -42 with 23% Promoters, 12% Passives, and 65% Detractors. Net Promoter Score tracks whether Vacasa's customers would recommend using the product based on a scale of -100 to 100.
Vacasa Overall NPS
| 23% | Promoters |
|---|---|
| 12% | Passives |
| 65% | Detractors |
Vacasa NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 -39 | May 2024 | -39 |
Jun 2024 -41 | Jun 2024 | -41 |
Aug 2024 -39 | Aug 2024 | -39 |
Sep 2024 -39 | Sep 2024 | -39 |
Oct 2024 -41 | Oct 2024 | -41 |
Nov 2024 -41 | Nov 2024 | -41 |
Feb 2025 -41 | Feb 2025 | -41 |
Mar 2025 -41 | Mar 2025 | -41 |
Apr 2025 -41 | Apr 2025 | -41 |
Jul 2025 -41 | Jul 2025 | -41 |
Oct 2025 -43 | Oct 2025 | -43 |
Jan 2026 -43 | Jan 2026 | -43 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vacasa NPS by Gender
Female customers rated Vacasa's NPS 31 points higher than Male customers.
Male
-81
Vacasa's NPS was rated -81 by Male customers on Comparably.
5%
Promoters
9%
Passives
86%
Detractors
Female
-50
Vacasa's NPS was rated -50 by Female customers on Comparably.
21%
Promoters
8%
Passives
71%
Detractors
Vacasa NPS by Ethnicity
Vacasa's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -74 | Caucasian | -74 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
Other -28 | Other | -28 |
Vacasa NPS by Age
Vacasa's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Vacasa NPS by Usage
Vacasa's NPS was rated the highest by customers who have used Vacasa's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -70 | Less than 1 Year | -70 |
1 to 2 Years -57 | 1 to 2 Years | -57 |
2 to 5 Years -84 | 2 to 5 Years | -84 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Vacasa Customer Reviews
Out of the 16 Vacasa customer reviews 2 were positive and 14 were constructive. Vacasa customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Vacasa Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Vacasa users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vacasa Customer Loyalty Score by Gender
Female customers rated Vacasa's Customer Loyalty score 5% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Vacasa.
Male
56%
Yes
Female
61%
Yes
Vacasa Customer Loyalty Score by Ethnicity
Vacasa's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vacasa.
53
out of 100
Caucasian
70
out of 100
Hispanic or Latino
84
out of 100
Other
Vacasa Customer Loyalty Score by Age
Vacasa's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Vacasa.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
31-35 64% | 31-35 | 64% |
36-40 66% | 36-40 | 66% |
41-45 26% | 41-45 | 26% |
46-50 55% | 46-50 | 55% |
51-55 66% | 51-55 | 66% |
56-60 70% | 56-60 | 70% |
61-65 25% | 61-65 | 25% |
66+ 67% | 66+ | 67% |
Vacasa Customer Loyalty Score by Usage
Vacasa's Customer Loyalty score was rated the highest by customers who have used Vacasa's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Vacasa Customer Loyalty Score by Industry
Vacasa's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Vacasa Product Quality
2.2/5
Vacasa has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Vacasa's overall Product Quality score rated by its users and customers.
Vacasa Product Information
Vacasa’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Vacasa's product the highest. Reviewers from the Tech industry rated Vacasa the lowest at 1.5.
- Website
- https://www.vacasa.com
- Company Size
- 1,001-5,000 Employees
Industry
Hospitality
Travel and Hospitality
Quick Insights into Vacasa Product Quality
Vacasa's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Vacasa's Product Quality.
Ranked Vacasa Product Quality the Highest
Ranked Vacasa Product Quality the Lowest
Vacasa Product Quality Score by Gender
Female customers rated Vacasa's Product Quality score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Vacasa.
Male
1.7/5
Female
2.1/5
Vacasa Product Quality Score by Ethnicity
Vacasa's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Vacasa.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Other 2.9 | Other | 2.9 |
Vacasa Product Quality Score by Age
Vacasa's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Vacasa.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
31-35 3.3 | 31-35 | 3.3 |
36-40 2.5 | 36-40 | 2.5 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.2 | 51-55 | 2.2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Vacasa Product Quality Score by Usage
Vacasa's Product Quality score was rated the highest by customers who have used Vacasa's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vacasa Product Quality Score by Industry
Vacasa's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Vacasa Pricing
Vacasa ROI & Value For Money
2/5
Vacasa has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
Sign Up to unlock Vacasa's overall ROI score rated by its users and customers.
Vacasa Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Education industry think that they had the lowest ROI from Vacasa.
Quick Insights into Vacasa ROI
Vacasa's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.
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Ranked Vacasa ROI the Highest
Ranked Vacasa ROI the Lowest
Vacasa ROI Score by Gender
Female customers rated Vacasa's ROI score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Vacasa.
Male
1.5/5
Female
2/5
Vacasa ROI Score by Ethnicity
Vacasa's ROI score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Vacasa.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Other 2.6 | Other | 2.6 |
Vacasa ROI Score by Age
Vacasa's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Vacasa.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.4 | 36-40 | 2.4 |
41-45 1.8 | 41-45 | 1.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Vacasa ROI Score by Usage
Vacasa's ROI score was rated the highest by customers who have used Vacasa's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vacasa ROI Score by Industry
Vacasa's ROI score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Vacasa Customer Satisfaction (CSAT)
Vacasa Customer Satisfaction (CSAT) Score
28 / 100
Vacasa has an overall Customer Satisfaction score of 28 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
15%
Satisfied
13%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
13%
Very Dissatisfied
47%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vacasa Customer Satisfaction
Vacasa's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Hispanic or Latino customers.
Sign Up to unlock insights into how customers have ranked Vacasa's Customer Satisfaction.
Ranked Vacasa Customer Satisfaction the Highest
Ranked Vacasa Customer Satisfaction the Lowest
Vacasa Customer Satisfaction Score by Gender
Female customers rated Vacasa's Customer Satisfaction score 13 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Vacasa.
10 / 100
MaleVery Satisfied | 3% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 23% | |
Very Dissatisfied | 64% |
23 / 100
FemaleVery Satisfied | 8% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 12% | |
Very Dissatisfied | 56% |
Vacasa Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Vacasa's Customer Satisfaction (CSAT) score was rated 10% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Vacasa.
10 / 100
Very Satisfied
2%
Satisfied
8%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
21%
Very Dissatisfied
65%
CSAT according to Hispanic or Latino
Vacasa's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Vacasa.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Vacasa's Customer Satisfaction (CSAT) score was rated 45% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Vacasa.
45 / 100
Very Satisfied
18%
Satisfied
27%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
9%
Very Dissatisfied
28%
Vacasa Customer Satisfaction Score by Age
Vacasa's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Vacasa.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 22% | |||||||||||||||
| 46-50 | 14% | |||||||||||||||
| 51-55 | 14% | |||||||||||||||
| 56-60 | 9% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 12% |
Vacasa Customer Satisfaction Score by Usage
Vacasa's Customer Satisfaction score was rated the highest by customers who have used Vacasa's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Vacasa Customer Satisfaction Score by Industry
Vacasa's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Vacasa Customer Satisfaction Score by Industry",
"text": "Vacasa's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Vacasa's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Accounting",
"groupId": 495,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Vacasa's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Vacasa's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Vacasa's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Vacasa's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Vacasa's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Vacasa's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 8,
"stars": 0,
"csatScore": 8,
"text": "Vacasa's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 8
}
]
}Vacasa Customer Service
2.1/5
Vacasa has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Vacasa's overall Customer Service score rated by its users and customers.
About Vacasa's Customer Service
Address
850 NW 13th Ave, Portland, OR 97209
Website
https://www.vacasa.com
Phone Number
(503) 345-9399
Vacasa's Social Links
Quick Insights into Vacasa Customer Service
Vacasa's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Real Estate industry.
Sign Up to unlock insights into how customers have ranked Vacasa's Customer Service score.
Ranked Vacasa Customer Service the Highest
Ranked Vacasa Customer Service the Lowest
Vacasa Customer Service Score by Gender
Female customers rated Vacasa's Customer Service score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Vacasa.
Male
1.5/5
Female
2.2/5
Vacasa Customer Service Score by Ethnicity
Vacasa's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Vacasa.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Other 2.7 | Other | 2.7 |
Vacasa Customer Service Score by Age
Vacasa's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Vacasa.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Vacasa Customer Service Score by Usage
Vacasa's Customer Service score was rated the highest by customers who have used Vacasa's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vacasa Customer Service Score by Industry
Vacasa's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Vacasa as an Employer
3.0/5
Vacasa has a 3.0/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Vacasa scored a -42 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Vacasa would recommend the brand to a friend. ENPS measures how likely Vacasa employees would recommend working at Vacasa to a friend.
Net Promoter Score
-42
NPS Score
| 23% | Promoters |
|---|---|
| 12% | Passive |
| 65% | Detractors |
Employee Net Promoter Score
-19
eNPS Score
| 33% | Promoters |
|---|---|
| 15% | Passive |
| 52% | Detractors |
