-34
NPS
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Brand Page
Valassis Communications
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About Valassis Communications' Brand
Valassis is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions.
Brand at a Glance
68%
Customer Loyalty
3.2/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Valassis Communications CMO
Valassis Communications NPS
Valassis Communications's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Valassis Communications's customers would recommend using the product based on a scale of -100 to 100.
Valassis Communications Overall NPS
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
Valassis Communications NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 -100 | Nov 2022 | -100 |
Dec 2022 -100 | Dec 2022 | -100 |
Jan 2023 -33 | Jan 2023 | -33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Valassis Communications Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Valassis Communications users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Valassis Communications Product Quality
3.2/5
Valassis Communications has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Valassis Communications' overall Product Quality score rated by its users and customers.
Valassis Communications Product Information
Valassis Communications’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.valassis.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
AdTech
Business Services
Valassis Communications Pricing
Valassis Communications ROI & Value For Money
2.8/5
Valassis Communications has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Valassis Communications' overall ROI score rated by its users and customers.
Valassis Communications Customer Satisfaction (CSAT)
Valassis Communications Customer Satisfaction (CSAT) Score
33 / 100
Valassis Communications has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
34%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Valassis Communications Customer Service
2.8/5
Valassis Communications has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Valassis Communications' overall Customer Service score rated by its users and customers.
About Valassis Communications's Customer Service
Address
19975 Victor Parkway, Livonia, MI
Website
http://www.valassis.com/
Valassis Communications as an Employer
3.3/5
Valassis Communications has a 3.3/5 stars for its overall company culture rated by their employees
bottom
35%
CEO of Valassis Communications
In the Bottom 35% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Valassis Communications scored a -34 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of Valassis Communications would recommend the brand to a friend. ENPS measures how likely Valassis Communications employees would recommend working at Valassis Communications to a friend.
Net Promoter Score
-34
NPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-27
eNPS Score
| 26% | Promoters |
|---|---|
| 21% | Passive |
| 53% | Detractors |
