-3
NPS
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Valvoline
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About Valvoline's Brand
Brand at a Glance
75%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
Valvoline CMO
Heidi Matheys
Heidi Matheys serves as the Chief Marketing Officer of Valvoline. Heidi started at Valvoline in June of 2016. Heidi currently resides in the Lexington, Kentucky Area.
Valvoline NPS
Valvoline's Net Promoter Score (NPS) is a -3 with 43% Promoters, 11% Passives, and 46% Detractors. Net Promoter Score tracks whether Valvoline's customers would recommend using the product based on a scale of -100 to 100.
Valvoline Overall NPS
| 43% | Promoters |
|---|---|
| 11% | Passives |
| 46% | Detractors |
Valvoline NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 -4 | Sep 2024 | -4 |
Oct 2024 -4 | Oct 2024 | -4 |
Nov 2024 -5 | Nov 2024 | -5 |
Dec 2024 -4 | Dec 2024 | -4 |
Jan 2025 -4 | Jan 2025 | -4 |
Feb 2025 -4 | Feb 2025 | -4 |
Mar 2025 -4 | Mar 2025 | -4 |
Jul 2025 -3 | Jul 2025 | -3 |
Aug 2025 -5 | Aug 2025 | -5 |
Sep 2025 -5 | Sep 2025 | -5 |
Nov 2025 -5 | Nov 2025 | -5 |
Dec 2025 -4 | Dec 2025 | -4 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Valvoline NPS by Gender
Male customers rated Valvoline's NPS 30 points higher than Female customers.
Male
-5
Valvoline's NPS was rated -5 by Male customers on Comparably.
41%
Promoters
13%
Passives
46%
Detractors
Female
-35
Valvoline's NPS was rated -35 by Female customers on Comparably.
29%
Promoters
7%
Passives
64%
Detractors
Valvoline NPS by Ethnicity
Valvoline's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -12 | Caucasian | -12 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other -55 | Other | -55 |
Valvoline NPS by Age
Valvoline's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Valvoline NPS by Usage
Valvoline's NPS was rated the highest by customers who have used Valvoline's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -28 | Less than 1 Year | -28 |
1 to 2 Years -1 | 1 to 2 Years | -1 |
2 to 5 Years -22 | 2 to 5 Years | -22 |
5 to 10 Years -11 | 5 to 10 Years | -11 |
Over 10 Years -28 | Over 10 Years | -28 |
Valvoline Customer Reviews
Out of the 16 Valvoline customer reviews 10 were positive and 6 were constructive. Valvoline customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Valvoline Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Valvoline users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Valvoline Customer Loyalty Score by Gender
Male customers rated Valvoline's Customer Loyalty score 12% higher than Female customers.
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Male
80%
Yes
Female
68%
Yes
Valvoline Customer Loyalty Score by Ethnicity
Valvoline's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Valvoline.
78
out of 100
Caucasian
70
out of 100
Hispanic or Latino
70
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
51
out of 100
Other
Valvoline Customer Loyalty Score by Age
Valvoline's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Valvoline.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 82% | 26-30 | 82% |
31-35 78% | 31-35 | 78% |
36-40 55% | 36-40 | 55% |
41-45 87% | 41-45 | 87% |
46-50 60% | 46-50 | 60% |
51-55 78% | 51-55 | 78% |
56-60 82% | 56-60 | 82% |
61-65 64% | 61-65 | 64% |
66+ 82% | 66+ | 82% |
Valvoline Customer Loyalty Score by Usage
Valvoline's Customer Loyalty score was rated the highest by customers who have used Valvoline's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Valvoline Customer Loyalty Score by Industry
Valvoline's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Valvoline Product Quality
3/5
Valvoline has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Valvoline Product Information
Valvoline’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Valvoline's product the highest. Reviewers from the Consumer Services industry rated Valvoline the lowest at 1.6.
- Website
- http://www.valvoline.com
- Company Size
- 1,001-5,000 Employees
Industry
Energy and Manufacturing
Energy
Quick Insights into Valvoline Product Quality
Valvoline's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Education industry.
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Ranked Valvoline Product Quality the Highest
Ranked Valvoline Product Quality the Lowest
Valvoline Product Quality Score by Gender
Male customers rated Valvoline's Product Quality score 0.7 stars higher than Female customers.
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Male
3/5
Female
2.3/5
Valvoline Product Quality Score by Ethnicity
Valvoline's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Valvoline.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 1.9 | Other | 1.9 |
Valvoline Product Quality Score by Age
Valvoline's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3 | 26-30 | 3 |
31-35 2.5 | 31-35 | 2.5 |
36-40 3 | 36-40 | 3 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.4 | 46-50 | 2.4 |
51-55 3 | 51-55 | 3 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2.1 | 61-65 | 2.1 |
66+ 3.4 | 66+ | 3.4 |
Valvoline Product Quality Score by Usage
Valvoline's Product Quality score was rated the highest by customers who have used Valvoline's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Valvoline Product Quality Score by Industry
Valvoline's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Valvoline Pricing
Valvoline ROI & Value For Money
2.9/5
Valvoline has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Valvoline Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Consumer Services industry think that they had the lowest ROI from Valvoline.
Quick Insights into Valvoline ROI
Valvoline's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Education industry.
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Ranked Valvoline ROI the Highest
Ranked Valvoline ROI the Lowest
Valvoline ROI Score by Gender
Male customers rated Valvoline's ROI score 0.8 stars higher than Female customers.
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Male
3.1/5
Female
2.3/5
Valvoline ROI Score by Ethnicity
Valvoline's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Valvoline.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 2.2 | Other | 2.2 |
Valvoline ROI Score by Age
Valvoline's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Valvoline.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.6 | 31-35 | 2.6 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.1 | 61-65 | 2.1 |
66+ 3.4 | 66+ | 3.4 |
Valvoline ROI Score by Usage
Valvoline's ROI score was rated the highest by customers who have used Valvoline's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Valvoline ROI Score by Industry
Valvoline's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Valvoline Customer Satisfaction (CSAT)
Valvoline Customer Satisfaction (CSAT) Score
54 / 100
Valvoline has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
16%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Valvoline Customer Satisfaction
Valvoline's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked Valvoline Customer Satisfaction the Highest
Ranked Valvoline Customer Satisfaction the Lowest
Valvoline Customer Satisfaction Score by Gender
Male customers rated Valvoline's Customer Satisfaction score 19 points higher than Female customers.
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53 / 100
MaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 37% |
34 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 4% | |
Very Dissatisfied | 50% |
Valvoline Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Valvoline's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
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55 / 100
Very Satisfied
35%
Satisfied
20%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
35%
CSAT according to Hispanic or Latino
Valvoline's Customer Satisfaction (CSAT) score was rated 34% according to Hispanic or Latino users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%
CSAT according to African American/Black
Valvoline's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Asian or Pacific Islander
Valvoline's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Valvoline's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Valvoline.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
0%
Very Dissatisfied
70%
Valvoline Customer Satisfaction Score by Age
Valvoline's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Valvoline.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 34% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 34% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 54% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 63% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 40% |
Valvoline Customer Satisfaction Score by Usage
Valvoline's Customer Satisfaction score was rated the highest by customers who have used Valvoline's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Valvoline Customer Satisfaction Score by Industry
Valvoline's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Valvoline Customer Satisfaction Score by Industry",
"text": "Valvoline's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Business and Consumer Services industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
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"stars": 0,
"csatScore": 36,
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"scoreClassName": "",
"scoreLabel": 36
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{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 60,
"stars": 0,
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"scoreClassName": "",
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"groupId": 504,
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}Valvoline Customer Service
3/5
Valvoline has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Valvoline's Customer Service
Website
http://www.valvoline.com
Quick Insights into Valvoline Customer Service
Valvoline's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Education industry.
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Ranked Valvoline Customer Service the Highest
Ranked Valvoline Customer Service the Lowest
Valvoline Customer Service Score by Gender
Male customers rated Valvoline's Customer Service score 0.6 stars higher than Female customers.
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Male
3.1/5
Female
2.5/5
Valvoline Customer Service Score by Ethnicity
Valvoline's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Valvoline.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 2.1 | Other | 2.1 |
Valvoline Customer Service Score by Age
Valvoline's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Valvoline.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3 | 31-35 | 3 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.5 | 51-55 | 3.5 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3 | 66+ | 3 |
Valvoline Customer Service Score by Usage
Valvoline's Customer Service score was rated the highest by customers who have used Valvoline's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Valvoline Customer Service Score by Industry
Valvoline's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Education industry customers.
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Valvoline as an Employer
2.8/5
Valvoline has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Valvoline scored a -3 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Valvoline would recommend the brand to a friend. ENPS measures how likely Valvoline employees would recommend working at Valvoline to a friend.
Net Promoter Score
-3
NPS Score
| 43% | Promoters |
|---|---|
| 11% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
-22
eNPS Score
| 32% | Promoters |
|---|---|
| 14% | Passive |
| 54% | Detractors |
