

Vancity is one of Canada’s largest credit unions, with $17.1 billion in assets, more than 492,000 members and 57 branches throughout Metro
Vancity's Net Promoter Score (NPS) is a 29 with 56% Promoters, 17% Passives, and 27% Detractors. Net Promoter Score tracks whether Vancity's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 17% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2023 40 | Dec 2023 | 40 |
Jan 2024 40 | Jan 2024 | 40 |
Feb 2024 41 | Feb 2024 | 41 |
Apr 2024 39 | Apr 2024 | 39 |
Jun 2024 37 | Jun 2024 | 37 |
Aug 2024 33 | Aug 2024 | 33 |
Dec 2024 32 | Dec 2024 | 32 |
Mar 2025 30 | Mar 2025 | 30 |
Apr 2025 31 | Apr 2025 | 31 |
May 2025 29 | May 2025 | 29 |
Jun 2025 31 | Jun 2025 | 31 |
Nov 2025 29 | Nov 2025 | 29 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Vancity's NPS 56 points higher than Male customers.
Vancity's NPS was rated -14 by Male customers on Comparably.
Vancity's NPS was rated 42 by Female customers on Comparably.
Vancity's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -71 | Caucasian | -71 |
Asian or Pacific Islander 75 | Asian or Pacific Islander | 75 |
Other 100 | Other | 100 |
Vancity's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Vancity's NPS was rated -28 points by customers who have used Vancity's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -28 | Over 10 Years | -28 |
Out of the 6 Vancity customer reviews 6 were positive and 0 were constructive. Vancity customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Vancity users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Vancity's Customer Loyalty score 28% higher than Female customers.
Vancity's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Vancity's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
46-50 78% | 46-50 | 78% |
66+ 64% | 66+ | 64% |
Vancity's Customer Loyalty score was rated 74% by customers who have used Vancity's products/services for Over 10 Years.
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Vancity has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Vancity’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Vancity's Product Quality score was rated highest by Other customers, and rated lowest by Caucasian customers.
Female customers rated Vancity's Product Quality score 0.8 stars higher than Male customers.
Vancity's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.6 | Other | 4.6 |
Vancity's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
46-50 3.4 | 46-50 | 3.4 |
66+ 2.2 | 66+ | 2.2 |
Vancity's Product Quality score was rated 2.8 stars by customers who have used Vancity's products/services for Over 10 Years.
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Vancity has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Vancity's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.
Female customers rated Vancity's ROI score 0.6 stars higher than Male customers.
Vancity's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.6 | Other | 4.6 |
Vancity's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
46-50 3.5 | 46-50 | 3.5 |
66+ 2.8 | 66+ | 2.8 |
Vancity's ROI score was rated 3.3 stars by customers who have used Vancity's products/services for Over 10 Years.
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Vancity has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Vancity's Customer Satisfaction score was rated highest by Other customers, and rated lowest by customers ages 66+.
Male customers rated Vancity's Customer Satisfaction score 6 points higher than Female customers.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 25% |
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 14% | |
Very Dissatisfied | 15% |
Vancity's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
Vancity's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Vancity's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Vancity's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 75% | |||||||||||||||
| 66+ | 20% |
Vancity's Customer Satisfaction score was rated 43 points by customers who have used Vancity's products/services for Over 10 Years.
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Vancity has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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183 Terminal Avenue, Vancouver, WA BC V6A 4G2 Canada
http://www.vancity.com
+60 6048777000
Vancity's Customer Service score was rated highest by Other customers, and rated lowest by Caucasian customers.
Female customers rated Vancity's Customer Service score 1 stars higher than Male customers.
Vancity's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 5 | Other | 5 |
Vancity's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 3.5 | 46-50 | 3.5 |
66+ 2 | 66+ | 2 |
Vancity's Customer Service score was rated 2.8 stars by customers who have used Vancity's products/services for Over 10 Years.
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Vancity has a 2.5/5 stars for its overall company culture rated by their employees

Vancity scored a 29 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Vancity would recommend the brand to a friend. ENPS measures how likely Vancity employees would recommend working at Vancity to a friend.
| 56% | Promoters |
|---|---|
| 17% | Passive |
| 27% | Detractors |
| 30% | Promoters |
|---|---|
| 8% | Passive |
| 62% | Detractors |