Vancity NPS & Customer Reviews | Comparably
Brand Page
Vancity
Marketing or Exec? Claim Your Free Account

About Vancity's Brand

Vancity is one of Canada’s largest credit unions, with $17.1 billion in assets, more than 492,000 members and 57 branches throughout Metro

Brand at a Glance

69%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service

Vancity NPS

Vancity's Net Promoter Score (NPS) is a 24 with 54% Promoters, 16% Passives, and 30% Detractors. Net Promoter Score tracks whether Vancity's customers would recommend using the product based on a scale of -100 to 100.

Vancity Overall NPS

24
NPS
54%Promoters
16%Passives
30%Detractors
Vancity Overall NPS

Vancity NPS Trend

-100
-50
0
50
100
Jan 2024
40
Jan 202440
Feb 2024
41
Feb 202441
Apr 2024
39
Apr 202439
Jun 2024
37
Jun 202437
Aug 2024
33
Aug 202433
Dec 2024
32
Dec 202432
Mar 2025
30
Mar 202530
Apr 2025
31
Apr 202531
May 2025
29
May 202529
Jun 2025
31
Jun 202531
Nov 2025
29
Nov 202529
May 2026
24
May 202624

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Vancity NPS by Gender

Female customers rated Vancity's NPS 38 points higher than Male customers.

Male

-14

Vancity's NPS was rated -14 by Male customers on Comparably.

24%
Promoters
38%
Passives
38%
Detractors

Female

24

Vancity's NPS was rated 24 by Female customers on Comparably.

62%
Promoters
0%
Passives
38%
Detractors

Vancity NPS by Ethnicity

Vancity's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-71
Caucasian-71
Asian or Pacific Islander
75
Asian or Pacific Islander75
Other
100
Other100

Vancity NPS by Age

Vancity's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
50%
Passives
25%
Detractors
25%
46-5050%25%25%
Promoters
0%
Passives
17%
Detractors
83%
66+0%17%83%

Vancity NPS by Usage

Vancity's NPS was rated the highest by customers who have used Vancity's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
2 to 5 Years
34
2 to 5 Years34
Over 10 Years
-28
Over 10 Years-28

Vancity Customer Reviews

Out of the 6 Vancity customer reviews 6 were positive and 0 were constructive. Vancity customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Community bank, excellent products ans services. Vancity team members provide excellent customer services.
What do you value most about this brand?
Their customers service is very good.
What do you value most about this brand?
What can I say it’s gre
What do you value most about this brand?
socially-conscious company that helps people
What do you value most about this brand?
Great place for everyday banking

Vancity Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of Vancity users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

69
69%
31
31%
Vancity Customer Loyalty

Vancity Customer Loyalty Score by Gender

Male customers rated Vancity's Customer Loyalty score 34% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Vancity.
Male
89%
Yes
Female
55%
Yes

Vancity Customer Loyalty Score by Ethnicity

Vancity's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vancity.
61
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
100
out of 100
Other

Vancity Customer Loyalty Score by Age

Vancity's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Vancity.
0
20%
40%
60%
80%
100%
46-50
78%
46-5078%
66+
55%
66+55%

Vancity Customer Loyalty Score by Usage

Vancity's Customer Loyalty score was rated the highest by customers who have used Vancity's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

2 to 5 Years
40%
Over 10 Years
74%

Vancity Customer Loyalty Score by Industry

Vancity's Customer Loyalty score was rated 70% by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Education
70%

Vancity Product Quality

3.7/5

Vancity has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Vancity's overall Product Quality score rated by its users and customers.

Vancity Product Information

Vancity’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Vancity's product the highest.

Website
http://www.vancity.com
Company Size
1,001-5,000 Employees

Industry

FinTech

Quick Insights into Vancity Product Quality

Vancity's Product Quality score was rated highest by Other customers, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked Vancity's Product Quality.

Ranked Vancity Product Quality the Highest

Other
4.6
46-50
3.4
Female
3.1

Ranked Vancity Product Quality the Lowest

2 to 5 Years
2.6
Caucasian
2.2
66+
1.9

Vancity Product Quality Score by Gender

Female customers rated Vancity's Product Quality score 0.4 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Vancity.

Male

2.7/5

Female

3.1/5

Vancity Product Quality Score by Ethnicity

Vancity's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Vancity.
0
1
2
3
4
5
Caucasian
2.2
Caucasian2.2
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Other
4.6
Other4.6

Vancity Product Quality Score by Age

Vancity's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Vancity.
0
1
2
3
4
5
46-50
3.4
46-503.4
66+
1.9
66+1.9

Vancity Product Quality Score by Usage

Vancity's Product Quality score was rated the highest by customers who have used Vancity's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

2 to 5 Years
2.6
Over 10 Years
2.8

Vancity Product Quality Score by Industry

Vancity's Product Quality score was rated 2 stars by Education industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Education
2

Vancity Pricing

Vancity ROI & Value For Money

3.7/5

Vancity has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Vancity's overall ROI score rated by its users and customers.

Vancity Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.

Quick Insights into Vancity ROI

Vancity's ROI score was rated highest by Other customers, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked Vancity's ROI score.

Ranked Vancity ROI the Highest

Other
4.6
46-50
3.5
Female
3.4

Ranked Vancity ROI the Lowest

Male
3.2
Caucasian
2.6
66+
2.4

Vancity ROI Score by Gender

Female customers rated Vancity's ROI score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Vancity.

Male

3.2/5

Female

3.4/5

Vancity ROI Score by Ethnicity

Vancity's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Vancity.
0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
4.6
Other4.6

Vancity ROI Score by Age

Vancity's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Vancity.
0
1
2
3
4
5
46-50
3.5
46-503.5
66+
2.4
66+2.4

Vancity ROI Score by Usage

Vancity's ROI score was rated 3.3 stars by customers who have used Vancity's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

2 to 5 Years
3.3
Over 10 Years
3.3

Vancity ROI Score by Industry

Vancity's ROI score was rated 2.6 stars by Education industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Education
2.6

Vancity Customer Satisfaction (CSAT)

Vancity Customer Satisfaction (CSAT) Score

70 / 100

Vancity has an overall Customer Satisfaction score of 70 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied44%
Satisfied26%
Neither Satisfied nor Dissatisfied9%
Dissatisfied4%
Very Dissatisfied17%
Very Satisfied
44%
Satisfied
26%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
4%
Very Dissatisfied
17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Vancity Customer Satisfaction

Vancity's Customer Satisfaction score was rated highest by Other customers, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked Vancity's Customer Satisfaction.

Ranked Vancity Customer Satisfaction the Highest

Other
100%
46-50
75%
Male
63%

Ranked Vancity Customer Satisfaction the Lowest

2 to 5 Years
34%
Caucasian
28%
66+
17%

Vancity Customer Satisfaction Score by Gender

Male customers rated Vancity's Customer Satisfaction score 13 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Vancity.
63 / 100
Male
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
25%
50 / 100
Female
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
12%
Very Dissatisfied
25%

Vancity Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Vancity's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Vancity.
28 / 100
Very Satisfied14%
Satisfied14%
Neither Satisfied nor Dissatisfied0%
Dissatisfied29%
Very Dissatisfied43%
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
29%
Very Dissatisfied
43%

CSAT according to Asian or Pacific Islander

Vancity's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Vancity.
75 / 100
Very Satisfied25%
Satisfied50%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Vancity's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Vancity.
100 / 100
Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Vancity Customer Satisfaction Score by Age

Vancity's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Vancity.
0
20
40
60
80
100
46-50 CSAT Score
75%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
46-5075%
66+ CSAT Score
17%
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
50%
66+17%

Vancity Customer Satisfaction Score by Usage

Vancity's Customer Satisfaction score was rated the highest by customers who have used Vancity's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

2 to 5 Years
34
Over 10 Years
43

Vancity Customer Satisfaction Score by Industry

Vancity's Customer Satisfaction score was rated 34 points by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Education
34

Vancity Customer Service

3.9/5

Vancity has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Vancity's overall Customer Service score rated by its users and customers.

About Vancity's Customer Service

Address

183 Terminal Avenue, Vancouver, WA BC V6A 4G2 Canada


Website

http://www.vancity.com


Phone Number

+60 6048777000

Quick Insights into Vancity Customer Service

Vancity's Customer Service score was rated highest by Other customers, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked Vancity's Customer Service score.

Ranked Vancity Customer Service the Highest

Other
5
2 to 5 Years
3.5
46-50
3.5

Ranked Vancity Customer Service the Lowest

Over 10 Years
2.8
Caucasian
2
66+
1.7

Vancity Customer Service Score by Gender

Female customers rated Vancity's Customer Service score 0.6 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Vancity.

Male

2.9/5

Female

3.5/5

Vancity Customer Service Score by Ethnicity

Vancity's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Vancity.
0
20
40
60
80
100
Caucasian
2
Caucasian2
Asian or Pacific Islander
4.7
Asian or Pacific Islander4.7
Other
5
Other5

Vancity Customer Service Score by Age

Vancity's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Vancity.
0
20
40
60
80
100
46-50
3.5
46-503.5
66+
1.7
66+1.7

Vancity Customer Service Score by Usage

Vancity's Customer Service score was rated the highest by customers who have used Vancity's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

2 to 5 Years
3.5
Over 10 Years
2.8

Vancity Customer Service Score by Industry

Vancity's Customer Service score was rated 2.5 stars by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Education
2.5

Vancity as an Employer

2.5/5

Vancity has a 2.5/5 stars for its overall company culture rated by their employees

  Vancity CEO
bottom
20%
CEO of Vancity

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Vancity scored a 24 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Vancity would recommend the brand to a friend. ENPS measures how likely Vancity employees would recommend working at Vancity to a friend.

Net Promoter Score

24
NPS Score
54%Promoters
16%Passive
30%Detractors

Employee Net Promoter Score

-32
eNPS Score
30%Promoters
8%Passive
62%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail