10
NPS
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Vanta
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About Vanta's Brand
Vanta is built on the idea that software can be used to do amazing things for the world – if we trust it to do so. We build security tools that help internet businesses get secure and prove their security, and we can’t do it alone! Join us in our mission to protect consumer data and restore trust in internet businesses.
Brand at a Glance
59%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3/5
Customer Service
Vanta NPS
Vanta's Net Promoter Score (NPS) is a 10 with 40% Promoters, 30% Passives, and 30% Detractors. Net Promoter Score tracks whether Vanta's customers would recommend using the product based on a scale of -100 to 100.
Vanta Overall NPS
| 40% | Promoters |
|---|---|
| 30% | Passives |
| 30% | Detractors |
Vanta NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 100 | Sep 2023 | 100 |
Oct 2023 66 | Oct 2023 | 66 |
Mar 2024 50 | Mar 2024 | 50 |
Jun 2024 60 | Jun 2024 | 60 |
Aug 2024 34 | Aug 2024 | 34 |
Oct 2024 13 | Oct 2024 | 13 |
Dec 2024 12 | Dec 2024 | 12 |
Jan 2026 0 | Jan 2026 | 0 |
Feb 2026 10 | Feb 2026 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vanta Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Vanta users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vanta Product Quality
3.4/5
Vanta has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Vanta Product Information
Vanta’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- https://www.vanta.com/
- Company Size
- 51-200 Employees
Industry
Security and Investigations
Vanta Pricing
Vanta ROI & Value For Money
3.3/5
Vanta has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Vanta Customer Satisfaction (CSAT)
Vanta Customer Satisfaction (CSAT) Score
55 / 100
Vanta has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
11%
Satisfied
44%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
11%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Vanta Customer Service
3/5
Vanta has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Vanta's Customer Service
Address
San Francisco, CA 94102
Website
https://www.vanta.com/
Vanta's Social Links
Vanta as an Employer
2.5/5
Vanta has a 2.5/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Vanta scored a 10 for Net Promoter Score and a -56 for Employee Net Promoter Score. NPS gauges how likely a customer of Vanta would recommend the brand to a friend. ENPS measures how likely Vanta employees would recommend working at Vanta to a friend.
Net Promoter Score
10
NPS Score
| 40% | Promoters |
|---|---|
| 30% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-56
eNPS Score
| 22% | Promoters |
|---|---|
| 0% | Passive |
| 78% | Detractors |
