

Varsity Spirit is the leading brand in cheerleading, dance team, and band training camps, clinics and uniforms.
Varsity Spirit's Net Promoter Score (NPS) is a -56 with 11% Promoters, 22% Passives, and 67% Detractors. Net Promoter Score tracks whether Varsity Spirit's customers would recommend using the product based on a scale of -100 to 100.
| 11% | Promoters |
|---|---|
| 22% | Passives |
| 67% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2022 0 | Apr 2022 | 0 |
Oct 2022 -66 | Oct 2022 | -66 |
Aug 2023 -75 | Aug 2023 | -75 |
Sep 2023 -80 | Sep 2023 | -80 |
Apr 2024 -66 | Apr 2024 | -66 |
Sep 2024 -71 | Sep 2024 | -71 |
Dec 2024 -75 | Dec 2024 | -75 |
Feb 2025 -55 | Feb 2025 | -55 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Varsity Spirit's NPS was rated -75 by Female customers on Comparably.
Varsity Spirit's NPS was rated -75 by Female customers on Comparably.
Varsity Spirit's NPS is not yet rated by Male customers.
Varsity Spirit's NPS was rated -80 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -80 | Caucasian | -80 |
Varsity Spirit's NPS was rated -67 points by customers ages 41-45 on Comparably.
Varsity Spirit's NPS was rated -67 points by customers who have used Varsity Spirit's products/services for 2 to 5 Years.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -67 | 2 to 5 Years | -67 |
Out of the 2 Varsity Spirit customer reviews 1 was positive and 1 was constructive. Varsity Spirit customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Varsity Spirit users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Varsity Spirit's Customer Loyalty score was rated 78 by Female customers on Comparably.
Varsity Spirit's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
Varsity Spirit's Customer Loyalty score was rated 70% by customers ages 41-45 on Comparably.
| Summary | Age | Score |
|---|---|---|
41-45 70% | 41-45 | 70% |
Varsity Spirit's Customer Loyalty score was rated 70% by customers who have used Varsity Spirit's products/services for 2 to 5 Years.
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Varsity Spirit has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Varsity Spirit’s product quality score is a 2.8 out of 5 as rated by its users and customers.
Varsity Spirit's Product Quality score was rated highest by customers who have used Varsity Spirit's products/services for 2 to 5 Years.
Varsity Spirit's Product Quality score was rated 2.6 by Female customers on Comparably.
Varsity Spirit's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Varsity Spirit's Product Quality score was rated 2.6 stars by customers ages 41-45 on Comparably.
| Summary | Age | Score |
|---|---|---|
41-45 2.6 | 41-45 | 2.6 |
Varsity Spirit's Product Quality score was rated 2.6 stars by customers who have used Varsity Spirit's products/services for 2 to 5 Years.
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Varsity Spirit has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Varsity Spirit's ROI score was rated highest by customers who have used Varsity Spirit's products/services for 2 to 5 Years.
Varsity Spirit's ROI score was rated 2.4 by Female customers on Comparably.
Varsity Spirit's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Varsity Spirit's ROI score was rated 3 stars by customers ages 41-45 on Comparably.
| Summary | Age | Score |
|---|---|---|
41-45 3 | 41-45 | 3 |
Varsity Spirit's ROI score was rated 3 stars by customers who have used Varsity Spirit's products/services for 2 to 5 Years.
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Varsity Spirit has an overall Customer Satisfaction score of 25 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Varsity Spirit's Customer Satisfaction score was rated highest by customers who have used Varsity Spirit's products/services for 2 to 5 Years.
Varsity Spirit's Customer Satisfaction score was rated 25 by Female customers on Comparably.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Varsity Spirit's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
Varsity Spirit's Customer Satisfaction score was rated 34 points by customers ages 41-45 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 34% |
Varsity Spirit's Customer Satisfaction score was rated 34 points by customers who have used Varsity Spirit's products/services for 2 to 5 Years.
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Varsity Spirit has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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6745 LenoxCenter Ct Suite 300, Memphis, TN 38115
http://www.varsity.com/
9013874300
Varsity Spirit's Customer Service score was rated highest by customers who have used Varsity Spirit's products/services for 2 to 5 Years.
Varsity Spirit's Customer Service score was rated 2.4 by Female customers on Comparably.
Varsity Spirit's Customer Service score was rated 2.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Varsity Spirit's Customer Service score was rated 3 stars by customers ages 41-45 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 3 | 41-45 | 3 |
Varsity Spirit's Customer Service score was rated 3 stars by customers who have used Varsity Spirit's products/services for 2 to 5 Years.
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Varsity Spirit has a 2.2/5 stars for its overall company culture rated by their employees

Varsity Spirit scored a -56 for Net Promoter Score and a -62 for Employee Net Promoter Score. NPS gauges how likely a customer of Varsity Spirit would recommend the brand to a friend. ENPS measures how likely Varsity Spirit employees would recommend working at Varsity Spirit to a friend.
| 11% | Promoters |
|---|---|
| 22% | Passive |
| 67% | Detractors |
| 16% | Promoters |
|---|---|
| 6% | Passive |
| 78% | Detractors |