67
NPS
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Brand Page
VDOT
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About VDOT's Brand
The Virginia Department of Transportation (VDOT) is responsible for building
Brand at a Glance
83%
Customer Loyalty
3.8/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
VDOT NPS
VDOT's Net Promoter Score (NPS) is a 67 with 78% Promoters, 11% Passives, and 11% Detractors. Net Promoter Score tracks whether VDOT's customers would recommend using the product based on a scale of -100 to 100.
VDOT Overall NPS
| 78% | Promoters |
|---|---|
| 11% | Passives |
| 11% | Detractors |
VDOT NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 100 | Jan 2023 | 100 |
Feb 2023 33 | Feb 2023 | 33 |
Apr 2024 60 | Apr 2024 | 60 |
Jul 2024 67 | Jul 2024 | 67 |
Aug 2024 57 | Aug 2024 | 57 |
Mar 2025 66 | Mar 2025 | 66 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
VDOT Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of VDOT users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
VDOT Product Quality
3.8/5
VDOT has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock VDOT's overall Product Quality score rated by its users and customers.
VDOT Product Information
VDOT’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.virginiadot.org/
- Company Size
- 501-1,000 Employees
Industry
Tech
Travel
VDOT Pricing
VDOT ROI & Value For Money
3.9/5
VDOT has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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VDOT Customer Satisfaction (CSAT)
VDOT Customer Satisfaction (CSAT) Score
83 / 100
VDOT has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
VDOT Customer Service
4/5
VDOT has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About VDOT's Customer Service
Address
1401 East Broad Street, Richmond, VA
Website
http://www.virginiadot.org/
VDOT as an Employer
Consumer vs. Employees
VDOT scored a 67 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of VDOT would recommend the brand to a friend. ENPS measures how likely VDOT employees would recommend working at VDOT to a friend.
Net Promoter Score
67
NPS Score
| 78% | Promoters |
|---|---|
| 11% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 47% | Promoters |
|---|---|
| 29% | Passive |
| 24% | Detractors |
