Viant Inc. NPS & Customer Reviews | Comparably
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Viant Inc.
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About Viant Inc. Brand

Brand at a Glance

59%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
4.1/5
Customer Service

Viant Inc. CMO

Viant Inc. NPS

Viant Inc.'s Net Promoter Score (NPS) is a 0 with 40% Promoters, 20% Passives, and 40% Detractors. Net Promoter Score tracks whether Viant Inc.'s customers would recommend using the product based on a scale of -100 to 100.

Viant Inc. Overall NPS

0
NPS
40%Promoters
20%Passives
40%Detractors
Viant Inc. Overall NPS

Viant Inc. NPS Trend

-100
-50
0
50
100
Jul 2021
-100
Jul 2021-100
Oct 2021
0
Oct 20210
Dec 2021
33
Dec 202133
Mar 2022
50
Mar 202250
Jul 2022
40
Jul 202240
May 2023
34
May 202334
Jun 2023
43
Jun 202343
Apr 2024
25
Apr 202425
Sep 2024
11
Sep 202411
Oct 2024
0
Oct 20240

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Viant Inc. Customer Loyalty

59%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

59% of Viant Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

59
59%
41
41%
Viant Inc. Customer Loyalty

Viant Inc. Product Quality

3.4/5

Viant Inc. has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Viant Inc. Product Information

Viant Inc.’s product quality score is a 3.4 out of 5 as rated by its users and customers.

Website
https://www.viantinc.com/
Company Size
501-1,000 Employees

Industry

Tech
AdTech
Media

Viant Inc. Pricing

Viant Inc. ROI & Value For Money

3.3/5

Viant Inc. has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Viant Inc. Customer Satisfaction (CSAT)

Viant Inc. Customer Satisfaction (CSAT) Score

86 / 100

Viant Inc. has an overall Customer Satisfaction score of 86 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied14%
Satisfied72%
Neither Satisfied nor Dissatisfied0%
Dissatisfied14%
Very Dissatisfied0%
Very Satisfied
14%
Satisfied
72%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Viant Inc. Customer Service

4.1/5

Viant Inc. has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Viant Inc.'s Customer Service

Website

https://www.viantinc.com/

Viant Inc. as an Employer

2.9/5

Viant Inc. has a 2.9/5 stars for its overall company culture rated by their employees

  Viant Inc. CEO
top
50%
CEO of Viant Inc.

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Viant Inc. scored a 0 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Viant Inc. would recommend the brand to a friend. ENPS measures how likely Viant Inc. employees would recommend working at Viant Inc. to a friend.

Net Promoter Score

0
NPS Score
40%Promoters
20%Passive
40%Detractors

Employee Net Promoter Score

-34
eNPS Score
33%Promoters
0%Passive
67%Detractors

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