-74
NPS
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Viator
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About Viator's Brand
Viator is an online and mobile global marketplace for travelers to discover, research and book thousands of curated tours and activities.
Brand at a Glance
67%
Customer Loyalty
1.7/5
Product Quality
1.8/5
Pricing
1.7/5
Customer Service
Viator NPS
Viator's Net Promoter Score (NPS) is a -74 with 13% Promoters, 0% Passives, and 87% Detractors. Net Promoter Score tracks whether Viator's customers would recommend using the product based on a scale of -100 to 100.
Viator Overall NPS
| 13% | Promoters |
|---|---|
| 0% | Passives |
| 87% | Detractors |
Viator NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 -75 | Jan 2024 | -75 |
Mar 2024 -76 | Mar 2024 | -76 |
Apr 2024 -77 | Apr 2024 | -77 |
Jun 2024 -77 | Jun 2024 | -77 |
Jul 2024 -79 | Jul 2024 | -79 |
Dec 2024 -80 | Dec 2024 | -80 |
Jan 2025 -75 | Jan 2025 | -75 |
Feb 2025 -71 | Feb 2025 | -71 |
May 2025 -71 | May 2025 | -71 |
Jun 2025 -73 | Jun 2025 | -73 |
Aug 2025 -73 | Aug 2025 | -73 |
Nov 2025 -73 | Nov 2025 | -73 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Viator NPS by Gender
Male customers rated Viator's NPS 18 points higher than Female customers.
Male
-82
Viator's NPS was rated -82 by Male customers on Comparably.
9%
Promoters
0%
Passives
91%
Detractors
Female
-100
Viator's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Viator NPS by Ethnicity
Viator's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Viator NPS by Age
Viator's NPS was rated -100 points by customers ages 51-55 and customers ages 66+ on Comparably.
Viator NPS by Usage
Viator's NPS was rated the highest by customers who have used Viator's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -66 | Less than 1 Year | -66 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -100 | Over 10 Years | -100 |
Viator Customer Reviews
Out of the 2 Viator customer reviews 1 was positive and 1 was constructive. Viator customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Viator Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Viator users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Viator Customer Loyalty Score by Gender
Female customers rated Viator's Customer Loyalty score 40% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Viator.
Male
51%
Yes
Female
91%
Yes
Viator Customer Loyalty Score by Ethnicity
Viator's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Viator.
64
out of 100
Caucasian
Viator Customer Loyalty Score by Age
Viator's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Viator.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 70% | 51-55 | 70% |
56-60 55% | 56-60 | 55% |
61-65 40% | 61-65 | 40% |
66+ 74% | 66+ | 74% |
Viator Customer Loyalty Score by Usage
Viator's Customer Loyalty score was rated the highest by customers who have used Viator's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Viator Customer Loyalty Score by Industry
Viator's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Viator Product Quality
1.7/5
Viator has an overall Product Quality score of 1.7 out of 5 stars rated by its users and customers.
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Viator Product Information
Viator’s product quality score is a 1.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Viator's product the highest. Reviewers from the Education industry rated Viator the lowest at 1.5.
- Website
- http://www.viator.com
- Company Size
- 1,001-5,000 Employees
Industry
Content
Ecommerce and Marketplaces
Mobile App
Travel
Quick Insights into Viator Product Quality
Viator's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Viator's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Viator's Product Quality.
Ranked Viator Product Quality the Highest
Ranked Viator Product Quality the Lowest
Viator Product Quality Score by Gender
Viator's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Viator.
Male
1.5/5
Female
1.5/5
Viator Product Quality Score by Ethnicity
Viator's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Viator.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Viator Product Quality Score by Age
Viator's Product Quality score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Viator.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Viator Product Quality Score by Usage
Viator's Product Quality score was rated 1.5 stars by customers who have used Viator's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Viator Product Quality Score by Industry
Viator's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Viator Pricing
Viator ROI & Value For Money
1.8/5
Viator has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Viator's overall ROI score rated by its users and customers.
Viator Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Viator.
Quick Insights into Viator ROI
Viator's ROI score was rated highest by customers who have used Viator's products/services for Over 10 Years, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Viator's ROI score.
Ranked Viator ROI the Highest
Ranked Viator ROI the Lowest
Viator ROI Score by Gender
Viator's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Viator.
Male
1.5/5
Female
1.5/5
Viator ROI Score by Ethnicity
Viator's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Viator.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Viator ROI Score by Age
Viator's ROI score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Viator.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Viator ROI Score by Usage
Viator's ROI score was rated the highest by customers who have used Viator's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Viator ROI Score by Industry
Viator's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Viator Customer Satisfaction (CSAT)
Viator Customer Satisfaction (CSAT) Score
20 / 100
Viator has an overall Customer Satisfaction score of 20 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
14%
Satisfied
6%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
17%
Very Dissatisfied
60%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Viator Customer Satisfaction
Viator's Customer Satisfaction score was rated highest by customers who have used Viator's products/services for 5 to 10 Years, and rated lowest by customers who have used Viator's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Viator's Customer Satisfaction.
Ranked Viator Customer Satisfaction the Highest
Ranked Viator Customer Satisfaction the Lowest
Viator Customer Satisfaction Score by Gender
Female customers rated Viator's Customer Satisfaction score 1 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Viator.
9 / 100
MaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 18% | |
Very Dissatisfied | 73% |
10 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 80% |
Viator Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Viator's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Viator.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
87%
Viator Customer Satisfaction Score by Age
Viator's Customer Satisfaction score was rated 0 points by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Viator.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 0% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
Viator Customer Satisfaction Score by Usage
Viator's Customer Satisfaction score was rated the highest by customers who have used Viator's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Viator Customer Satisfaction Score by Industry
Viator's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Viator Customer Satisfaction Score by Industry",
"text": "Viator's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Viator's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 25
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Viator's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Viator's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}Viator Customer Service
1.7/5
Viator has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Viator's overall Customer Service score rated by its users and customers.
About Viator's Customer Service
Address
657 Mission Street, 5th Floor, San Francisco, CA
Website
http://www.viator.com
Phone Number
415-503-3950
Quick Insights into Viator Customer Service
Viator's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Viator's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Viator's Customer Service score.
Ranked Viator Customer Service the Highest
Ranked Viator Customer Service the Lowest
Viator Customer Service Score by Gender
Viator's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Viator.
Male
1.5/5
Female
1.5/5
Viator Customer Service Score by Ethnicity
Viator's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Viator.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Viator Customer Service Score by Age
Viator's Customer Service score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Viator.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Viator Customer Service Score by Usage
Viator's Customer Service score was rated 1.5 stars by customers who have used Viator's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Viator Customer Service Score by Industry
Viator's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Viator as an Employer
4.6/5
Viator has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Viator scored a -74 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Viator would recommend the brand to a friend. ENPS measures how likely Viator employees would recommend working at Viator to a friend.
Net Promoter Score
-74
NPS Score
| 13% | Promoters |
|---|---|
| 0% | Passive |
| 87% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 50% | Promoters |
|---|---|
| 33% | Passive |
| 17% | Detractors |
