41
NPS
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Vital Farms
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About Vital Farms' Brand
Vital Farms is a Certified B Corp that sources and markets delicious, high-quality, ethically-sourced egg and dairy products nationwide. We started on a single family-farm in Austin, TX in 2007, with 20 Rhode Island hens and a drive to raise the standards in sustainable agriculture. Today Vital Farms THE leading producer of pasture raised eggs, partnering with more than 200 family farms, and selling into over 16,000 grocery stores around the country. We believe that a healthy bottom line is the result of healthy business practices, and we care deeply about supporting all our stakeholders. This includes our crew, our consumers, our retailers, and of course our happy hens and contented cows. We bring together a diverse crew of people that believes in the power humility, ownership, growth, and empathy. Through collaboration, a bias for action, and a pioneering spirit, the Vital Farms crew has led the egg industry revolution.
Brand at a Glance
78%
Customer Loyalty
4.3/5
Product Quality
4.3/5
Pricing
4.2/5
Customer Service
Vital Farms NPS
Vital Farms's Net Promoter Score (NPS) is a 41 with 59% Promoters, 23% Passives, and 18% Detractors. Net Promoter Score tracks whether Vital Farms's customers would recommend using the product based on a scale of -100 to 100.
Vital Farms Overall NPS
| 59% | Promoters |
|---|---|
| 23% | Passives |
| 18% | Detractors |
Vital Farms NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 17 | Feb 2023 | 17 |
Apr 2023 27 | Apr 2023 | 27 |
May 2023 44 | May 2023 | 44 |
Nov 2023 50 | Nov 2023 | 50 |
Jan 2024 50 | Jan 2024 | 50 |
Feb 2024 53 | Feb 2024 | 53 |
Mar 2024 43 | Mar 2024 | 43 |
May 2024 38 | May 2024 | 38 |
Jul 2024 38 | Jul 2024 | 38 |
Jan 2025 41 | Jan 2025 | 41 |
Nov 2025 38 | Nov 2025 | 38 |
Dec 2025 41 | Dec 2025 | 41 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vital Farms NPS by Usage
Vital Farms's NPS was rated 100 points by customers who have used Vital Farms's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 100 | 1 to 2 Years | 100 |
Vital Farms Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Vital Farms users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vital Farms Customer Loyalty Score by Usage
Vital Farms's Customer Loyalty score was rated 100% by customers who have used Vital Farms's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Vital Farms Product Quality
4.3/5
Vital Farms has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Vital Farms' overall Product Quality score rated by its users and customers.
Vital Farms Product Information
Vital Farms’s product quality score is a 4.3 out of 5 as rated by its users and customers.
- Website
- http://vitalfarms.com/
- Company Size
- 201-500 Employees
Industry
Consumer Goods
Quick Insights into Vital Farms Product Quality
Vital Farms's Product Quality score was rated highest by customers who have used Vital Farms's products/services for 1 to 2 Years.
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Ranked Vital Farms Product Quality the Highest
Vital Farms Product Quality Score by Usage
Vital Farms's Product Quality score was rated 5 stars by customers who have used Vital Farms's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Vital Farms Pricing
Vital Farms ROI & Value For Money
4.3/5
Vital Farms has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Quick Insights into Vital Farms ROI
Vital Farms's ROI score was rated highest by customers who have used Vital Farms's products/services for 1 to 2 Years.
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Ranked Vital Farms ROI the Highest
Vital Farms ROI Score by Usage
Vital Farms's ROI score was rated 5 stars by customers who have used Vital Farms's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Vital Farms Customer Satisfaction (CSAT)
Vital Farms Customer Satisfaction (CSAT) Score
93 / 100
Vital Farms has an overall Customer Satisfaction score of 93 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
79%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vital Farms Customer Satisfaction
Vital Farms's Customer Satisfaction score was rated highest by customers who have used Vital Farms's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked Vital Farms' Customer Satisfaction.
Ranked Vital Farms Customer Satisfaction the Highest
Vital Farms Customer Satisfaction Score by Usage
Vital Farms's Customer Satisfaction score was rated 100 points by customers who have used Vital Farms's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Vital Farms Customer Service
4.2/5
Vital Farms has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Vital Farms's Customer Service
Address
3601 S Congress Ave, Austin, TX 78704
Website
http://vitalfarms.com/
Phone Number
(877) 455-3063
Vital Farms's Social Links
Quick Insights into Vital Farms Customer Service
Vital Farms's Customer Service score was rated highest by customers who have used Vital Farms's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked Vital Farms' Customer Service score.
Ranked Vital Farms Customer Service the Highest
Vital Farms Customer Service Score by Usage
Vital Farms's Customer Service score was rated 5 stars by customers who have used Vital Farms's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Vital Farms as an Employer
3.2/5
Vital Farms has a 3.2/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Vital Farms scored a 41 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Vital Farms would recommend the brand to a friend. ENPS measures how likely Vital Farms employees would recommend working at Vital Farms to a friend.
Net Promoter Score
41
NPS Score
| 59% | Promoters |
|---|---|
| 23% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
-7
eNPS Score
| 43% | Promoters |
|---|---|
| 7% | Passive |
| 50% | Detractors |
