30
NPS
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WaFd Bank
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About WaFd Bank's Brand
WaFd Bank is the largest national bank headquartered in the PNW, with over 1,800 employees, 236 branches and $14.8 billion in assets across 8 states.
Brand at a Glance
80%
Customer Loyalty
3.4/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
WaFd Bank NPS
WaFd Bank's Net Promoter Score (NPS) is a 30 with 62% Promoters, 6% Passives, and 32% Detractors. Net Promoter Score tracks whether WaFd Bank's customers would recommend using the product based on a scale of -100 to 100.
WaFd Bank Overall NPS
| 62% | Promoters |
|---|---|
| 6% | Passives |
| 32% | Detractors |
WaFd Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 10 | Oct 2022 | 10 |
Jan 2023 15 | Jan 2023 | 15 |
Apr 2023 19 | Apr 2023 | 19 |
Jul 2023 17 | Jul 2023 | 17 |
Aug 2023 26 | Aug 2023 | 26 |
Sep 2023 28 | Sep 2023 | 28 |
Jan 2024 32 | Jan 2024 | 32 |
Mar 2024 28 | Mar 2024 | 28 |
Jul 2024 29 | Jul 2024 | 29 |
Aug 2024 31 | Aug 2024 | 31 |
Jul 2025 27 | Jul 2025 | 27 |
Oct 2025 28 | Oct 2025 | 28 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
WaFd Bank NPS by Gender
Male customers rated WaFd Bank's NPS 30 points higher than Female customers.
Male
60
WaFd Bank's NPS was rated 60 by Male customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors
Female
30
WaFd Bank's NPS was rated 30 by Female customers on Comparably.
60%
Promoters
10%
Passives
30%
Detractors
WaFd Bank NPS by Ethnicity
WaFd Bank's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 23 | Caucasian | 23 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
WaFd Bank NPS by Age
WaFd Bank's NPS was rated 60 points by customers ages 41-45 on Comparably.
WaFd Bank NPS by Usage
WaFd Bank's NPS was rated the highest by customers who have used WaFd Bank's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 100 | 2 to 5 Years | 100 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 40 | Over 10 Years | 40 |
WaFd Bank Customer Reviews
Out of the 6 WaFd Bank customer reviews 5 were positive and 1 was constructive. WaFd Bank customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
WaFd Bank Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of WaFd Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
WaFd Bank Customer Loyalty Score by Gender
Male customers rated WaFd Bank's Customer Loyalty score 9% higher than Female customers.
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Male
100%
Yes
Female
91%
Yes
WaFd Bank Customer Loyalty Score by Ethnicity
WaFd Bank's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of WaFd Bank.
90
out of 100
Caucasian
100
out of 100
Hispanic or Latino
WaFd Bank Customer Loyalty Score by Age
WaFd Bank's Customer Loyalty score was rated 100% by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of WaFd Bank.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 100% | 41-45 | 100% |
WaFd Bank Customer Loyalty Score by Usage
WaFd Bank's Customer Loyalty score was rated 100% by customers who have used WaFd Bank's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
WaFd Bank Product Quality
3.4/5
WaFd Bank has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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WaFd Bank Product Information
WaFd Bank’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- https://www.wafdbank.com/
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into WaFd Bank Product Quality
WaFd Bank's Product Quality score was rated highest by customers who have used WaFd Bank's products/services for 2 to 5 Years, and rated lowest by customers who have used WaFd Bank's products/services for 5 to 10 Years.
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Ranked WaFd Bank Product Quality the Highest
Ranked WaFd Bank Product Quality the Lowest
WaFd Bank Product Quality Score by Gender
Male customers rated WaFd Bank's Product Quality score 0.7 stars higher than Female customers.
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Male
4.3/5
Female
3.6/5
WaFd Bank Product Quality Score by Ethnicity
WaFd Bank's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of WaFd Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
WaFd Bank Product Quality Score by Age
WaFd Bank's Product Quality score was rated 4.1 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of WaFd Bank.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.1 | 41-45 | 4.1 |
WaFd Bank Product Quality Score by Usage
WaFd Bank's Product Quality score was rated the highest by customers who have used WaFd Bank's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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WaFd Bank Pricing
WaFd Bank ROI & Value For Money
3.4/5
WaFd Bank has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into WaFd Bank ROI
WaFd Bank's ROI score was rated highest by customers who have used WaFd Bank's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked WaFd Bank ROI the Highest
Ranked WaFd Bank ROI the Lowest
WaFd Bank ROI Score by Gender
Male customers rated WaFd Bank's ROI score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of WaFd Bank.
Male
4.3/5
Female
3.4/5
WaFd Bank ROI Score by Ethnicity
WaFd Bank's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of WaFd Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
WaFd Bank ROI Score by Age
WaFd Bank's ROI score was rated 4.1 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of WaFd Bank.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.1 | 41-45 | 4.1 |
WaFd Bank ROI Score by Usage
WaFd Bank's ROI score was rated the highest by customers who have used WaFd Bank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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WaFd Bank Customer Satisfaction (CSAT)
WaFd Bank Customer Satisfaction (CSAT) Score
72 / 100
WaFd Bank has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
68%
Satisfied
4%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
4%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into WaFd Bank Customer Satisfaction
WaFd Bank's Customer Satisfaction score was rated highest by customers who have used WaFd Bank's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked WaFd Bank Customer Satisfaction the Highest
Ranked WaFd Bank Customer Satisfaction the Lowest
WaFd Bank Customer Satisfaction Score by Gender
WaFd Bank's Customer Satisfaction score was rated 75 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of WaFd Bank.
75 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
75 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
WaFd Bank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
WaFd Bank's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
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57 / 100
Very Satisfied
57%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
29%
CSAT according to Hispanic or Latino
WaFd Bank's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of WaFd Bank.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
WaFd Bank Customer Satisfaction Score by Age
WaFd Bank's Customer Satisfaction score was rated 75 points by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of WaFd Bank.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 75% |
WaFd Bank Customer Satisfaction Score by Usage
WaFd Bank's Customer Satisfaction score was rated the highest by customers who have used WaFd Bank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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WaFd Bank Customer Service
3.4/5
WaFd Bank has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About WaFd Bank's Customer Service
Address
Seattle, WA 98101
Website
https://www.wafdbank.com/
Phone Number
1-800-324-9375
Quick Insights into WaFd Bank Customer Service
WaFd Bank's Customer Service score was rated highest by customers who have used WaFd Bank's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked WaFd Bank Customer Service the Highest
Ranked WaFd Bank Customer Service the Lowest
WaFd Bank Customer Service Score by Gender
Male customers rated WaFd Bank's Customer Service score 0.6 stars higher than Female customers.
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Male
4.1/5
Female
3.5/5
WaFd Bank Customer Service Score by Ethnicity
WaFd Bank's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of WaFd Bank.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
WaFd Bank Customer Service Score by Age
WaFd Bank's Customer Service score was rated 4.1 stars by customers ages 41-45 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 4.1 | 41-45 | 4.1 |
WaFd Bank Customer Service Score by Usage
WaFd Bank's Customer Service score was rated the highest by customers who have used WaFd Bank's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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WaFd Bank as an Employer
2.9/5
WaFd Bank has a 2.9/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
WaFd Bank scored a 30 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of WaFd Bank would recommend the brand to a friend. ENPS measures how likely WaFd Bank employees would recommend working at WaFd Bank to a friend.
Net Promoter Score
30
NPS Score
| 62% | Promoters |
|---|---|
| 6% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 32% | Promoters |
|---|---|
| 11% | Passive |
| 57% | Detractors |
