Wakefern Food NPS & Customer Reviews | Comparably
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Wakefern Food
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About Wakefern Food's Brand

Wakefern owns and operates a chain of supermarkets in the United States.

Brand at a Glance

87%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service

Wakefern Food NPS

Wakefern Food's Net Promoter Score (NPS) is a 3 with 44% Promoters, 15% Passives, and 41% Detractors. Net Promoter Score tracks whether Wakefern Food's customers would recommend using the product based on a scale of -100 to 100.

Wakefern Food Overall NPS

3
NPS
44%Promoters
15%Passives
41%Detractors
Wakefern Food Overall NPS

Wakefern Food NPS Trend

-100
-50
0
50
100
Sep 2024
5
Sep 20245
Oct 2024
4
Oct 20244
Nov 2024
6
Nov 20246
Dec 2024
4
Dec 20244
Jan 2025
3
Jan 20253
Feb 2025
4
Feb 20254
Mar 2025
4
Mar 20254
May 2025
6
May 20256
Jul 2025
6
Jul 20256
Sep 2025
3
Sep 20253
Oct 2025
5
Oct 20255
Dec 2025
3
Dec 20253

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Wakefern Food NPS by Gender

Male customers rated Wakefern Food's NPS 39 points higher than Female customers.

Male

0

Wakefern Food's NPS was rated by Male customers on Comparably.

40%
Promoters
20%
Passives
40%
Detractors

Female

-39

Wakefern Food's NPS was rated -39 by Female customers on Comparably.

24%
Promoters
13%
Passives
63%
Detractors

Wakefern Food NPS by Ethnicity

Wakefern Food's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-10
Caucasian-10
African American/Black
34
African American/Black34
Other
-20
Other-20

Wakefern Food NPS by Age

Wakefern Food's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.

0
20
40
60
80
100
Promoters
33%
Passives
34%
Detractors
33%
18-2533%34%33%
Promoters
25%
Passives
75%
Detractors
0%
31-3525%75%0%
Promoters
0%
Passives
33%
Detractors
67%
41-450%33%67%
Promoters
50%
Passives
0%
Detractors
50%
46-5050%0%50%
Promoters
33%
Passives
0%
Detractors
67%
56-6033%0%67%
Promoters
62%
Passives
13%
Detractors
25%
61-6562%13%25%
Promoters
27%
Passives
13%
Detractors
60%
66+27%13%60%

Wakefern Food NPS by Usage

Wakefern Food's NPS was rated the highest by customers who have used Wakefern Food's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
13
2 to 5 Years13
5 to 10 Years
49
5 to 10 Years49
Over 10 Years
-32
Over 10 Years-32

Wakefern Food Customer Reviews

Out of the 14 Wakefern Food customer reviews 8 were positive and 6 were constructive. Wakefern Food customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Since your name (Shoprite) is the ley yet you let managers make up the rules. I got short change a savings of $1.00. Because i forgot to use the digital coupon. But i did have a manufature coupon. I was told at the store that i can only use one or the other. What?! Is this the way to run a buisness?
What do you value most about this brand?
I’ve always seen Wakefern as more than just a grocery brand—it’s a trusted part of the community. Whether I’m shopping at a local ShopRite or Fresh Grocer, there’s a sense of familiarity and care that you don’t get with nati
What can this brand most improve?
stop selling people rotten soups. and refusing to take them back
What can this brand most improve?
Prices are higher than normal. Your cancan sale offer mainly high quantities. I don’t need 12 cans of tomatoes, but I would like two for the sale pric
What can this brand most improve?
it can improve customer service

Wakefern Food Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Wakefern Food users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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87
87%
13
13%
Wakefern Food Customer Loyalty

Wakefern Food Customer Loyalty Score by Gender

Female customers rated Wakefern Food's Customer Loyalty score 6% higher than Male customers.

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Male
88%
Yes
Female
94%
Yes

Wakefern Food Customer Loyalty Score by Ethnicity

Wakefern Food's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

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90
out of 100
Caucasian
100
out of 100
African American/Black
82
out of 100
Other

Wakefern Food Customer Loyalty Score by Age

Wakefern Food's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
31-35
78%
31-3578%
41-45
100%
41-45100%
46-50
100%
46-50100%
56-60
70%
56-6070%
61-65
100%
61-65100%
66+
100%
66+100%

Wakefern Food Customer Loyalty Score by Usage

Wakefern Food's Customer Loyalty score was rated the highest by customers who have used Wakefern Food's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
100%
2 to 5 Years
87%
5 to 10 Years
100%
Over 10 Years
91%

Wakefern Food Customer Loyalty Score by Industry

Wakefern Food's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech
64%
Accounting
82%
Business and Consumer Services
100%
Education
100%
Healthcare, Hospitals and Medicine
78%
Retail
100%

Wakefern Food Product Quality

3.5/5

Wakefern Food has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Wakefern Food Product Information

Wakefern Food’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Wakefern Food's product the highest. Reviewers from the Business and Consumer Services industry rated Wakefern Food the lowest at 1.6.

Website
http://www.wakefern.com/
Company Size
10,000+ Employees

Industry

Retail

Quick Insights into Wakefern Food Product Quality

Wakefern Food's Product Quality score was rated highest by customers who have used Wakefern Food's products/services for 1 to 2 Years, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked Wakefern Food Product Quality the Highest

1 to 2 Years
4.3
Tech
4.1
31-35
4

Ranked Wakefern Food Product Quality the Lowest

African American/Black
2.6
41-45
2
Business and Consumer Services
1.6

Wakefern Food Product Quality Score by Gender

Male customers rated Wakefern Food's Product Quality score 0.4 stars higher than Female customers.

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Male

3.5/5

Female

3.1/5

Wakefern Food Product Quality Score by Ethnicity

Wakefern Food's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
African American/Black
2.6
African American/Black2.6
Other
3.2
Other3.2

Wakefern Food Product Quality Score by Age

Wakefern Food's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Wakefern Food.
0
1
2
3
4
5
18-25
3.3
18-253.3
31-35
4
31-354
41-45
2
41-452
46-50
3.5
46-503.5
56-60
2.1
56-602.1
61-65
3.6
61-653.6
66+
3.6
66+3.6

Wakefern Food Product Quality Score by Usage

Wakefern Food's Product Quality score was rated the highest by customers who have used Wakefern Food's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
4.3
2 to 5 Years
3.8
5 to 10 Years
3.9
Over 10 Years
3

Wakefern Food Product Quality Score by Industry

Wakefern Food's Product Quality score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
4.1
Accounting
3.5
Business and Consumer Services
1.6
Education
3.3
Healthcare, Hospitals and Medicine
3.9
Retail
3.5

Wakefern Food Pricing

Wakefern Food ROI & Value For Money

3.4/5

Wakefern Food has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Wakefern Food Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Wakefern Food.

Quick Insights into Wakefern Food ROI

Wakefern Food's ROI score was rated highest by customers who have used Wakefern Food's products/services for 2 to 5 Years, and rated lowest by customers ages 41-45.

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Ranked Wakefern Food ROI the Highest

2 to 5 Years
4
31-35
3.9
Retail
3.8

Ranked Wakefern Food ROI the Lowest

Over 10 Years
2.8
Business and Consumer Services
2.3
41-45
1.8

Wakefern Food ROI Score by Gender

Male customers rated Wakefern Food's ROI score 0.5 stars higher than Female customers.

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Male

3.4/5

Female

2.9/5

Wakefern Food ROI Score by Ethnicity

Wakefern Food's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Wakefern Food.
0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
African American/Black
3.1
African American/Black3.1
Other
3
Other3

Wakefern Food ROI Score by Age

Wakefern Food's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Wakefern Food.
0
1
2
3
4
5
18-25
3.3
18-253.3
31-35
3.9
31-353.9
41-45
1.8
41-451.8
46-50
3.6
46-503.6
56-60
2.4
56-602.4
61-65
3.7
61-653.7
66+
3
66+3

Wakefern Food ROI Score by Usage

Wakefern Food's ROI score was rated the highest by customers who have used Wakefern Food's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
3.1
2 to 5 Years
4
5 to 10 Years
4
Over 10 Years
2.8

Wakefern Food ROI Score by Industry

Wakefern Food's ROI score was rated the highest by Retail industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
3.7
Accounting
3.2
Business and Consumer Services
2.3
Education
3.5
Healthcare, Hospitals and Medicine
3.4
Retail
3.8

Wakefern Food Customer Satisfaction (CSAT)

Wakefern Food Customer Satisfaction (CSAT) Score

59 / 100

Wakefern Food has an overall Customer Satisfaction score of 59 rated by its users and customers.

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Very Satisfied39%
Satisfied20%
Neither Satisfied nor Dissatisfied9%
Dissatisfied11%
Very Dissatisfied21%
Very Satisfied
39%
Satisfied
20%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
11%
Very Dissatisfied
21%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Wakefern Food Customer Satisfaction

Wakefern Food's Customer Satisfaction score was rated highest by customers who have used Wakefern Food's products/services for 2 to 5 Years, and rated lowest by customers ages 56-60.

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Ranked Wakefern Food Customer Satisfaction the Highest

2 to 5 Years
100%
31-35
100%
Tech
80%

Ranked Wakefern Food Customer Satisfaction the Lowest

Over 10 Years
37%
Retail
33%
56-60
0%

Wakefern Food Customer Satisfaction Score by Gender

Male customers rated Wakefern Food's Customer Satisfaction score 9 points higher than Female customers.

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59 / 100
Male
Very Satisfied
27%
Satisfied
32%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
13%
Very Dissatisfied
23%
50 / 100
Female
Very Satisfied
36%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
21%
Very Dissatisfied
22%

Wakefern Food Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Wakefern Food's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.

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55 / 100
Very Satisfied33%
Satisfied22%
Neither Satisfied nor Dissatisfied7%
Dissatisfied19%
Very Dissatisfied19%
Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
19%
Very Dissatisfied
19%

CSAT according to African American/Black

Wakefern Food's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.

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66 / 100
Very Satisfied33%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied34%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
34%

CSAT according to Other

Wakefern Food's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100
Very Satisfied0%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied25%
Very Dissatisfied25%
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%

Wakefern Food Customer Satisfaction Score by Age

Wakefern Food's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
31-35 CSAT Score
100%
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
31-35100%
46-50 CSAT Score
34%
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
0%
46-5034%
56-60 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
75%
56-600%
61-65 CSAT Score
75%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
13%
61-6575%
66+ CSAT Score
59%
Very Satisfied
42%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
24%
Very Dissatisfied
17%
66+59%

Wakefern Food Customer Satisfaction Score by Usage

Wakefern Food's Customer Satisfaction score was rated the highest by customers who have used Wakefern Food's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
100
5 to 10 Years
83
Over 10 Years
37

Wakefern Food Customer Satisfaction Score by Industry

Wakefern Food's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.

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Tech
80
Accounting
67
Business and Consumer Services
33
Retail
33

Wakefern Food Customer Service

3.4/5

Wakefern Food has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Wakefern Food's Customer Service

Address

Edison, NJ


Website

http://www.wakefern.com/

Quick Insights into Wakefern Food Customer Service

Wakefern Food's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked Wakefern Food Customer Service the Highest

31-35
4.4
Healthcare, Hospitals and Medicine
4.1
5 to 10 Years
4

Ranked Wakefern Food Customer Service the Lowest

Other
2.6
56-60
2.1
Business and Consumer Services
1.8

Wakefern Food Customer Service Score by Gender

Male customers rated Wakefern Food's Customer Service score 0.4 stars higher than Female customers.

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Male

3.2/5

Female

2.8/5

Wakefern Food Customer Service Score by Ethnicity

Wakefern Food's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
3.2
Caucasian3.2
African American/Black
3
African American/Black3
Other
2.6
Other2.6

Wakefern Food Customer Service Score by Age

Wakefern Food's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25
3.3
18-253.3
31-35
4.4
31-354.4
41-45
2.5
41-452.5
46-50
2.9
46-502.9
56-60
2.1
56-602.1
61-65
3.8
61-653.8
66+
2.7
66+2.7

Wakefern Food Customer Service Score by Usage

Wakefern Food's Customer Service score was rated the highest by customers who have used Wakefern Food's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
3.5
2 to 5 Years
3.7
5 to 10 Years
4
Over 10 Years
2.7

Wakefern Food Customer Service Score by Industry

Wakefern Food's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
4.1
Accounting
2.8
Business and Consumer Services
1.8
Education
3.5
Healthcare, Hospitals and Medicine
4.1
Retail
4.1

Wakefern Food as an Employer

2.5/5

Wakefern Food has a 2.5/5 stars for its overall company culture rated by their employees

  Wakefern Food CEO
bottom
30%
CEO of Wakefern Food

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Wakefern Food scored a 3 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Wakefern Food would recommend the brand to a friend. ENPS measures how likely Wakefern Food employees would recommend working at Wakefern Food to a friend.

Net Promoter Score

3
NPS Score
44%Promoters
15%Passive
41%Detractors

Employee Net Promoter Score

-23
eNPS Score
33%Promoters
11%Passive
56%Detractors

Global Ranking Snapshot

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4
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Media and Entertainment
5
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Tech
6
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7
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