-35
NPS
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Whitepages
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About Whitepages' Brand
Whiteages is a provider of identity information for people and businesses, and a developer of mobile apps and business services.
Brand at a Glance
62%
Customer Loyalty
2.4/5
Product Quality
2.3/5
Pricing
2.3/5
Customer Service
Whitepages NPS
Whitepages's Net Promoter Score (NPS) is a -35 with 27% Promoters, 11% Passives, and 62% Detractors. Net Promoter Score tracks whether Whitepages's customers would recommend using the product based on a scale of -100 to 100.
Whitepages Overall NPS
| 27% | Promoters |
|---|---|
| 11% | Passives |
| 62% | Detractors |
Whitepages NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2025 -38 | Apr 2025 | -38 |
May 2025 -38 | May 2025 | -38 |
Jun 2025 -38 | Jun 2025 | -38 |
Jul 2025 -38 | Jul 2025 | -38 |
Aug 2025 -37 | Aug 2025 | -37 |
Sep 2025 -38 | Sep 2025 | -38 |
Nov 2025 -38 | Nov 2025 | -38 |
Dec 2025 -38 | Dec 2025 | -38 |
Jan 2026 -36 | Jan 2026 | -36 |
Feb 2026 -36 | Feb 2026 | -36 |
Mar 2026 -36 | Mar 2026 | -36 |
Apr 2026 -37 | Apr 2026 | -37 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Whitepages NPS by Gender
Male customers rated Whitepages's NPS 28 points higher than Female customers.
Male
-23
Whitepages's NPS was rated -23 by Male customers on Comparably.
36%
Promoters
5%
Passives
59%
Detractors
Female
-51
Whitepages's NPS was rated -51 by Female customers on Comparably.
17%
Promoters
15%
Passives
68%
Detractors
Whitepages NPS by Ethnicity
Whitepages's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -37 | Caucasian | -37 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black -56 | African American/Black | -56 |
Other -50 | Other | -50 |
Whitepages NPS by Age
Whitepages's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Whitepages NPS by Usage
Whitepages's NPS was rated the highest by customers who have used Whitepages's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -16 | Less than 1 Year | -16 |
1 to 2 Years -33 | 1 to 2 Years | -33 |
2 to 5 Years -49 | 2 to 5 Years | -49 |
5 to 10 Years -58 | 5 to 10 Years | -58 |
Over 10 Years -73 | Over 10 Years | -73 |
Whitepages Customer Reviews
Out of the 27 Whitepages customer reviews 14 were positive and 13 were constructive. Whitepages customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Whitepages Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Whitepages users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Whitepages Customer Loyalty Score by Gender
Male customers rated Whitepages's Customer Loyalty score 3% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Whitepages.
Male
75%
Yes
Female
72%
Yes
Whitepages Customer Loyalty Score by Ethnicity
Whitepages's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Whitepages.
74
out of 100
Caucasian
70
out of 100
Hispanic or Latino
60
out of 100
African American/Black
78
out of 100
Other
Whitepages Customer Loyalty Score by Age
Whitepages's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Whitepages.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
31-35 46% | 31-35 | 46% |
36-40 85% | 36-40 | 85% |
41-45 73% | 41-45 | 73% |
46-50 82% | 46-50 | 82% |
51-55 40% | 51-55 | 40% |
56-60 72% | 56-60 | 72% |
61-65 75% | 61-65 | 75% |
66+ 80% | 66+ | 80% |
Whitepages Customer Loyalty Score by Usage
Whitepages's Customer Loyalty score was rated the highest by customers who have used Whitepages's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Whitepages Customer Loyalty Score by Industry
Whitepages's Customer Loyalty score was rated the highest by Real Estate industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Whitepages Product Quality
2.4/5
Whitepages has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Whitepages' overall Product Quality score rated by its users and customers.
Whitepages Product Information
Whitepages’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Whitepages's product the highest. Reviewers from the Education industry rated Whitepages the lowest at 1.7.
- Website
- http://www.whitepages.com
- Company Size
- 51-200 Employees
Industry
Tech
Big Data
Content
Enterprise
Mobile App
SaaS
Quick Insights into Whitepages Product Quality
Whitepages's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Education industry.
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Ranked Whitepages Product Quality the Highest
Ranked Whitepages Product Quality the Lowest
Whitepages Product Quality Score by Gender
Male customers rated Whitepages's Product Quality score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Whitepages.
Male
2.7/5
Female
2.2/5
Whitepages Product Quality Score by Ethnicity
Whitepages's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Whitepages.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 2 | African American/Black | 2 |
Other 2.9 | Other | 2.9 |
Whitepages Product Quality Score by Age
Whitepages's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Whitepages.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
31-35 1.8 | 31-35 | 1.8 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.1 | 41-45 | 2.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.6 | 51-55 | 2.6 |
56-60 1.9 | 56-60 | 1.9 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.4 | 66+ | 2.4 |
Whitepages Product Quality Score by Usage
Whitepages's Product Quality score was rated the highest by customers who have used Whitepages's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Whitepages Product Quality Score by Industry
Whitepages's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Whitepages Pricing
Whitepages ROI & Value For Money
2.3/5
Whitepages has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Whitepages' overall ROI score rated by its users and customers.
Whitepages Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Education industry think that they had the lowest ROI from Whitepages.
Quick Insights into Whitepages ROI
Whitepages's ROI score was rated highest by customers ages 46-50, and rated lowest by customers who have used Whitepages's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Whitepages' ROI score.
Ranked Whitepages ROI the Highest
Ranked Whitepages ROI the Lowest
Whitepages ROI Score by Gender
Male customers rated Whitepages's ROI score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Whitepages.
Male
2.3/5
Female
1.9/5
Whitepages ROI Score by Ethnicity
Whitepages's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Whitepages.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 2.2 | Other | 2.2 |
Whitepages ROI Score by Age
Whitepages's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Whitepages.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.5 | 36-40 | 2.5 |
41-45 1.7 | 41-45 | 1.7 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.2 | 66+ | 2.2 |
Whitepages ROI Score by Usage
Whitepages's ROI score was rated the highest by customers who have used Whitepages's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Whitepages ROI Score by Industry
Whitepages's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Whitepages Customer Satisfaction (CSAT)
Whitepages Customer Satisfaction (CSAT) Score
36 / 100
Whitepages has an overall Customer Satisfaction score of 36 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
13%
Satisfied
23%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
15%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Whitepages Customer Satisfaction
Whitepages's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
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Ranked Whitepages Customer Satisfaction the Highest
Ranked Whitepages Customer Satisfaction the Lowest
Whitepages Customer Satisfaction Score by Gender
Male customers rated Whitepages's Customer Satisfaction score 2 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Whitepages.
37 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 14% | |
Very Dissatisfied | 29% |
35 / 100
FemaleVery Satisfied | 10% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 22% | |
Very Dissatisfied | 27% |
Whitepages Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Whitepages' Customer Satisfaction (CSAT) score was rated 41% according to Caucasian users and customers.
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41 / 100
Very Satisfied
13%
Satisfied
28%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
11%
Very Dissatisfied
33%
CSAT according to Hispanic or Latino
Whitepages' Customer Satisfaction (CSAT) score was rated 40% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Whitepages.
40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
40%
Very Dissatisfied
0%
CSAT according to African American/Black
Whitepages' Customer Satisfaction (CSAT) score was rated 12% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Whitepages.
12 / 100
Very Satisfied
0%
Satisfied
12%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
44%
Very Dissatisfied
33%
CSAT according to Other
Whitepages' Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Whitepages.
25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
25%
Very Dissatisfied
0%
Whitepages Customer Satisfaction Score by Age
Whitepages's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Whitepages.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 72% | |||||||||||||||
| 31-35 | 20% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 70% | |||||||||||||||
| 56-60 | 10% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 34% |
Whitepages Customer Satisfaction Score by Usage
Whitepages's Customer Satisfaction score was rated the highest by customers who have used Whitepages's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Whitepages Customer Satisfaction Score by Industry
Whitepages's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Whitepages Customer Satisfaction Score by Industry",
"text": "Whitepages's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Real Estate industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Whitepages's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 60
},
{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Whitepages's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Whitepages's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Legal",
"groupId": 529,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Whitepages's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Real Estate",
"groupId": 554,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "Whitepages's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 17
}
]
}Whitepages Customer Service
2.3/5
Whitepages has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Whitepages' overall Customer Service score rated by its users and customers.
About Whitepages's Customer Service
Address
1301 Fifth Ave, Suite 1600, Seattle, WA 98101
Website
http://www.whitepages.com
Quick Insights into Whitepages Customer Service
Whitepages's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used Whitepages's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Whitepages' Customer Service score.
Ranked Whitepages Customer Service the Highest
Ranked Whitepages Customer Service the Lowest
Whitepages Customer Service Score by Gender
Male customers rated Whitepages's Customer Service score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Whitepages.
Male
2.4/5
Female
1.9/5
Whitepages Customer Service Score by Ethnicity
Whitepages's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Whitepages.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 1.7 | African American/Black | 1.7 |
Other 2.8 | Other | 2.8 |
Whitepages Customer Service Score by Age
Whitepages's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Whitepages.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.8 | 36-40 | 3.8 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.4 | 51-55 | 2.4 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2.2 | 66+ | 2.2 |
Whitepages Customer Service Score by Usage
Whitepages's Customer Service score was rated the highest by customers who have used Whitepages's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Whitepages Customer Service Score by Industry
Whitepages's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Whitepages as an Employer
2.8/5
Whitepages has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Whitepages scored a -35 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Whitepages would recommend the brand to a friend. ENPS measures how likely Whitepages employees would recommend working at Whitepages to a friend.
Net Promoter Score
-35
NPS Score
| 27% | Promoters |
|---|---|
| 11% | Passive |
| 62% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 45% | Promoters |
|---|---|
| 10% | Passive |
| 45% | Detractors |
