21
NPS
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Wieden + Kennedy
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About Wieden + Kennedy's Brand
Brand at a Glance
78%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4.2/5
Customer Service
Wieden + Kennedy NPS
Wieden + Kennedy's Net Promoter Score (NPS) is a 21 with 57% Promoters, 7% Passives, and 36% Detractors. Net Promoter Score tracks whether Wieden + Kennedy's customers would recommend using the product based on a scale of -100 to 100.
Wieden + Kennedy Overall NPS
| 57% | Promoters |
|---|---|
| 7% | Passives |
| 36% | Detractors |
Wieden + Kennedy NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 0 | Jun 2020 | 0 |
Jul 2020 50 | Jul 2020 | 50 |
Feb 2021 0 | Feb 2021 | 0 |
May 2021 40 | May 2021 | 40 |
Jul 2021 49 | Jul 2021 | 49 |
Aug 2021 29 | Aug 2021 | 29 |
Oct 2021 13 | Oct 2021 | 13 |
Jan 2022 -10 | Jan 2022 | -10 |
Apr 2022 0 | Apr 2022 | 0 |
Mar 2024 9 | Mar 2024 | 9 |
Jul 2024 14 | Jul 2024 | 14 |
Aug 2024 22 | Aug 2024 | 22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wieden + Kennedy Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Wieden + Kennedy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Wieden + Kennedy Product Quality
4.1/5
Wieden + Kennedy has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Wieden + Kennedy Product Information
Wieden + Kennedy’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- https://www.wk.com/
Industry
Tech
Wieden + Kennedy Pricing
Wieden + Kennedy ROI & Value For Money
3.9/5
Wieden + Kennedy has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Wieden + Kennedy Customer Satisfaction (CSAT)
Wieden + Kennedy Customer Satisfaction (CSAT) Score
84 / 100
Wieden + Kennedy has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Wieden + Kennedy Customer Service
4.2/5
Wieden + Kennedy has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Wieden + Kennedy's Customer Service
Website
https://www.wk.com/
Wieden + Kennedy as an Employer
3.5/5
Wieden + Kennedy has a 3.5/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Wieden + Kennedy scored a 21 for Net Promoter Score and a 36 for Employee Net Promoter Score. NPS gauges how likely a customer of Wieden + Kennedy would recommend the brand to a friend. ENPS measures how likely Wieden + Kennedy employees would recommend working at Wieden + Kennedy to a friend.
Net Promoter Score
21
NPS Score
| 57% | Promoters |
|---|---|
| 7% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
36
eNPS Score
| 57% | Promoters |
|---|---|
| 22% | Passive |
| 21% | Detractors |
