

"Winc, formerly Club W, is a California based direct-to-consumer winery that is revolutionizing the way people discover, buy and share wine."
Winc's Net Promoter Score (NPS) is a -59 with 11% Promoters, 19% Passives, and 70% Detractors. Net Promoter Score tracks whether Winc's customers would recommend using the product based on a scale of -100 to 100.
| 11% | Promoters |
|---|---|
| 19% | Passives |
| 70% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2022 -39 | Apr 2022 | -39 |
May 2022 -43 | May 2022 | -43 |
Dec 2022 -54 | Dec 2022 | -54 |
Jan 2023 -45 | Jan 2023 | -45 |
Jul 2023 -48 | Jul 2023 | -48 |
Aug 2023 -50 | Aug 2023 | -50 |
Oct 2023 -52 | Oct 2023 | -52 |
Nov 2023 -56 | Nov 2023 | -56 |
Apr 2024 -59 | Apr 2024 | -59 |
Sep 2024 -56 | Sep 2024 | -56 |
Nov 2024 -58 | Nov 2024 | -58 |
Jan 2025 -59 | Jan 2025 | -59 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Winc's NPS 1 points higher than Male customers.
Winc's NPS was rated -51 by Male customers on Comparably.
Winc's NPS was rated -50 by Female customers on Comparably.
Winc's NPS was rated -20 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
Winc's NPS was rated -43 points by customers ages 26-30 on Comparably.
Winc's NPS was rated the highest by customers who have used Winc's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -33 | Less than 1 Year | -33 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
Out of the 3 Winc customer reviews 2 were positive and 1 was constructive. Winc customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of Winc users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Winc's Customer Loyalty score 9% higher than Male customers.
Winc's Customer Loyalty score was rated 46% by Caucasian customers on Comparably.
% who answered "Yes"
Winc's Customer Loyalty score was rated 61% by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 61% | 26-30 | 61% |
Winc's Customer Loyalty score was rated the highest by customers who have used Winc's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Winc's Customer Loyalty score was rated 61% by Tech industry customers.
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Winc has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Winc’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Winc's product the highest.
Winc's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers who have used Winc's products/services for 2 to 5 Years.
Female customers rated Winc's Product Quality score 0.5 stars higher than Male customers.
Winc's Product Quality score was rated 3.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Winc's Product Quality score was rated 3.5 stars by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
Winc's Product Quality score was rated the highest by customers who have used Winc's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Winc's Product Quality score was rated 3.5 stars by Tech industry customers.
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Winc has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Winc's ROI score was rated highest by customers ages 26-30, and rated lowest by customers who have used Winc's products/services for 2 to 5 Years.
Winc's ROI score was rated 2.6 by both Female and Male customers on Comparably.
Winc's ROI score was rated 2.7 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Winc's ROI score was rated 2.9 stars by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 2.9 | 26-30 | 2.9 |
Winc's ROI score was rated the highest by customers who have used Winc's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Winc's ROI score was rated 2.6 stars by Tech industry customers.
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Winc has an overall Customer Satisfaction score of 48 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Winc's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
Female customers rated Winc's Customer Satisfaction score 17 points higher than Male customers.
Very Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 60% |
Very Satisfied | 14% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 14% | |
Very Dissatisfied | 0% |
Winc's Customer Satisfaction score was rated 20 points by customers who have used Winc's products/services for 2 to 5 Years.
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Winc's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}Winc has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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5340 Alla Road, Los Angeles, CA 90066
http://winc.com
Winc's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Male customers.
Female customers rated Winc's Customer Service score 0.5 stars higher than Male customers.
Winc's Customer Service score was rated 2.2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Winc's Customer Service score was rated 3 stars by customers ages 26-30 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
Winc's Customer Service score was rated 2.1 stars by customers who have used Winc's products/services for 2 to 5 Years, and by customers with Less than 1 Year of usage.
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Winc's Customer Service score was rated 2.8 stars by Tech industry customers.
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Winc has a 2.8/5 stars for its overall company culture rated by their employees

Winc scored a -59 for Net Promoter Score and a -57 for Employee Net Promoter Score. NPS gauges how likely a customer of Winc would recommend the brand to a friend. ENPS measures how likely Winc employees would recommend working at Winc to a friend.
| 11% | Promoters |
|---|---|
| 19% | Passive |
| 70% | Detractors |
| 14% | Promoters |
|---|---|
| 15% | Passive |
| 71% | Detractors |