-32
NPS
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Wine.com
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About Wine.com's Brand
Wine.com is an online wine retailer that offers advice on the selection of wines, gift baskets and certificates, and monthly wine clubs.
Brand at a Glance
59%
Customer Loyalty
2.5/5
Product Quality
2.6/5
Pricing
2.2/5
Customer Service
Wine.com NPS
Wine.com's Net Promoter Score (NPS) is a -32 with 30% Promoters, 8% Passives, and 62% Detractors. Net Promoter Score tracks whether Wine.com's customers would recommend using the product based on a scale of -100 to 100.
Wine.com Overall NPS
| 30% | Promoters |
|---|---|
| 8% | Passives |
| 62% | Detractors |
Wine.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 -32 | Feb 2022 | -32 |
Mar 2022 -26 | Mar 2022 | -26 |
Apr 2022 -28 | Apr 2022 | -28 |
May 2022 -31 | May 2022 | -31 |
Sep 2022 -33 | Sep 2022 | -33 |
Oct 2022 -34 | Oct 2022 | -34 |
Jul 2023 -30 | Jul 2023 | -30 |
Aug 2023 -27 | Aug 2023 | -27 |
Oct 2023 -23 | Oct 2023 | -23 |
Dec 2023 -25 | Dec 2023 | -25 |
Mar 2025 -30 | Mar 2025 | -30 |
Jun 2025 -32 | Jun 2025 | -32 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wine.com NPS by Gender
Female customers rated Wine.com's NPS 70 points higher than Male customers.
Male
-100
Wine.com's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
-30
Wine.com's NPS was rated -30 by Female customers on Comparably.
20%
Promoters
30%
Passives
50%
Detractors
Wine.com NPS by Ethnicity
Wine.com's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Wine.com NPS by Age
Wine.com's NPS was rated -100 points by customers ages 66+ on Comparably.
Wine.com NPS by Usage
Wine.com's NPS was rated the highest by customers who have used Wine.com's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -51 | Less than 1 Year | -51 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
Wine.com Customer Reviews
Out of the 6 Wine.com customer reviews 1 was positive and 5 were constructive. Wine.com customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Wine.com Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Wine.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Wine.com Customer Loyalty Score by Gender
Male customers rated Wine.com's Customer Loyalty score 33% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Wine.com.
Male
70%
Yes
Female
37%
Yes
Wine.com Customer Loyalty Score by Ethnicity
Wine.com's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Wine.com.
64
out of 100
Caucasian
Wine.com Customer Loyalty Score by Age
Wine.com's Customer Loyalty score was rated 64% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Wine.com.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 64% | 66+ | 64% |
Wine.com Customer Loyalty Score by Usage
Wine.com's Customer Loyalty score was rated the highest by customers who have used Wine.com's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Wine.com Product Quality
2.5/5
Wine.com has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Wine.com's overall Product Quality score rated by its users and customers.
Wine.com Product Information
Wine.com’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Website
- http://wine.com
- Company Size
- 51-200 Employees
Industry
Tech
Ecommerce and Marketplaces
Food and Beverages
Quick Insights into Wine.com Product Quality
Wine.com's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Wine.com's Product Quality.
Ranked Wine.com Product Quality the Highest
Ranked Wine.com Product Quality the Lowest
Wine.com Product Quality Score by Gender
Female customers rated Wine.com's Product Quality score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Wine.com.
Male
1.5/5
Female
2.7/5
Wine.com Product Quality Score by Ethnicity
Wine.com's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Wine.com.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Wine.com Product Quality Score by Age
Wine.com's Product Quality score was rated 1.6 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Wine.com.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
Wine.com Product Quality Score by Usage
Wine.com's Product Quality score was rated the highest by customers who have used Wine.com's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Wine.com Pricing
Wine.com ROI & Value For Money
2.6/5
Wine.com has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Wine.com's overall ROI score rated by its users and customers.
Quick Insights into Wine.com ROI
Wine.com's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Wine.com's ROI score.
Ranked Wine.com ROI the Highest
Ranked Wine.com ROI the Lowest
Wine.com ROI Score by Gender
Female customers rated Wine.com's ROI score 1.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Wine.com.
Male
1.5/5
Female
2.9/5
Wine.com ROI Score by Ethnicity
Wine.com's ROI score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Wine.com.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Wine.com ROI Score by Age
Wine.com's ROI score was rated 1.6 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Wine.com.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
Wine.com ROI Score by Usage
Wine.com's ROI score was rated the highest by customers who have used Wine.com's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Wine.com Customer Satisfaction (CSAT)
Wine.com Customer Satisfaction (CSAT) Score
24 / 100
Wine.com has an overall Customer Satisfaction score of 24 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
5%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
10%
Very Dissatisfied
42%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wine.com Customer Satisfaction
Wine.com's Customer Satisfaction score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Wine.com's Customer Satisfaction.
Ranked Wine.com Customer Satisfaction the Highest
Wine.com Customer Satisfaction Score by Gender
Wine.com's Customer Satisfaction score was rated 13 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Wine.com.
13 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 38% | |
Dissatisfied | 0% | |
Very Dissatisfied | 49% |
Wine.com Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Wine.com's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Wine.com.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
80%
Wine.com Customer Service
2.2/5
Wine.com has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Wine.com's overall Customer Service score rated by its users and customers.
About Wine.com's Customer Service
Address
San Francisco, CA 94104
Website
http://wine.com
Quick Insights into Wine.com Customer Service
Wine.com's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Wine.com's Customer Service score.
Ranked Wine.com Customer Service the Highest
Ranked Wine.com Customer Service the Lowest
Wine.com Customer Service Score by Gender
Female customers rated Wine.com's Customer Service score 0.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Wine.com.
Male
1.5/5
Female
2.4/5
Wine.com Customer Service Score by Ethnicity
Wine.com's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Wine.com.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Wine.com Customer Service Score by Age
Wine.com's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Wine.com.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Wine.com Customer Service Score by Usage
Wine.com's Customer Service score was rated 1.5 stars by customers who have used Wine.com's products/services for 2 to 5 Years, and by customers with Less than 1 Year of usage.
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Wine.com as an Employer
3.7/5
Wine.com has a 3.7/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Wine.com scored a -32 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Wine.com would recommend the brand to a friend. ENPS measures how likely Wine.com employees would recommend working at Wine.com to a friend.
Net Promoter Score
-32
NPS Score
| 30% | Promoters |
|---|---|
| 8% | Passive |
| 62% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 33% | Promoters |
|---|---|
| 42% | Passive |
| 25% | Detractors |
