1
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
WMATA
Marketing or Exec? Claim Your Free Account
About WMATA's Brand
Washington Metropolitan Area Transit Authority.
Brand at a Glance
69%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.1/5
Customer Service
WMATA NPS
WMATA's Net Promoter Score (NPS) is a 1 with 41% Promoters, 19% Passives, and 40% Detractors. Net Promoter Score tracks whether WMATA's customers would recommend using the product based on a scale of -100 to 100.
WMATA Overall NPS
| 41% | Promoters |
|---|---|
| 19% | Passives |
| 40% | Detractors |
WMATA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -3 | Oct 2024 | -3 |
Nov 2024 -3 | Nov 2024 | -3 |
Jan 2025 -2 | Jan 2025 | -2 |
Feb 2025 -2 | Feb 2025 | -2 |
Mar 2025 -1 | Mar 2025 | -1 |
May 2025 1 | May 2025 | 1 |
Jul 2025 0 | Jul 2025 | 0 |
Aug 2025 2 | Aug 2025 | 2 |
Sep 2025 0 | Sep 2025 | 0 |
Oct 2025 0 | Oct 2025 | 0 |
Nov 2025 1 | Nov 2025 | 1 |
Dec 2025 0 | Dec 2025 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
WMATA NPS by Gender
Female customers rated WMATA's NPS 68 points higher than Male customers.
Male
-25
WMATA's NPS was rated -25 by Male customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Female
43
WMATA's NPS was rated 43 by Female customers on Comparably.
57%
Promoters
29%
Passives
14%
Detractors
WMATA NPS by Ethnicity
WMATA's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -14 | Caucasian | -14 |
African American/Black 29 | African American/Black | 29 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other -51 | Other | -51 |
WMATA NPS by Age
WMATA's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
WMATA NPS by Usage
WMATA's NPS was rated the highest by customers who have used WMATA's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years -43 | 5 to 10 Years | -43 |
Over 10 Years -40 | Over 10 Years | -40 |
WMATA Customer Reviews
Out of the 6 WMATA customer reviews 5 were positive and 1 was constructive. WMATA customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
WMATA Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of WMATA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
WMATA Customer Loyalty Score by Gender
Female customers rated WMATA's Customer Loyalty score 27% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of WMATA.
Male
60%
Yes
Female
87%
Yes
WMATA Customer Loyalty Score by Ethnicity
WMATA's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of WMATA.
55
out of 100
Caucasian
87
out of 100
African American/Black
82
out of 100
Asian or Pacific Islander
40
out of 100
Other
WMATA Customer Loyalty Score by Age
WMATA's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of WMATA.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 64% | 26-30 | 64% |
31-35 100% | 31-35 | 100% |
36-40 70% | 36-40 | 70% |
41-45 70% | 41-45 | 70% |
56-60 82% | 56-60 | 82% |
WMATA Customer Loyalty Score by Usage
WMATA's Customer Loyalty score was rated the highest by customers who have used WMATA's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
WMATA Customer Loyalty Score by Industry
WMATA's Customer Loyalty score was rated the highest by Transportation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
WMATA Product Quality
3.3/5
WMATA has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock WMATA's overall Product Quality score rated by its users and customers.
WMATA Product Information
WMATA’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated WMATA's product the highest. Reviewers from the Tech industry rated WMATA the lowest at 2.7.
- Website
- http://www.wmata.com
- Company Size
- 10,000+ Employees
Quick Insights into WMATA Product Quality
WMATA's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked WMATA's Product Quality.
Ranked WMATA Product Quality the Highest
Ranked WMATA Product Quality the Lowest
WMATA Product Quality Score by Gender
Female customers rated WMATA's Product Quality score 1.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of WMATA.
Male
2.8/5
Female
4.3/5
WMATA Product Quality Score by Ethnicity
WMATA's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of WMATA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 2.1 | Other | 2.1 |
WMATA Product Quality Score by Age
WMATA's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of WMATA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2.3 | 36-40 | 2.3 |
41-45 4.3 | 41-45 | 4.3 |
56-60 2.8 | 56-60 | 2.8 |
WMATA Product Quality Score by Usage
WMATA's Product Quality score was rated the highest by customers who have used WMATA's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
WMATA Product Quality Score by Industry
WMATA's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
WMATA Pricing
WMATA ROI & Value For Money
3.3/5
WMATA has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock WMATA's overall ROI score rated by its users and customers.
WMATA Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from WMATA.
Quick Insights into WMATA ROI
WMATA's ROI score was rated highest by customers ages 41-45, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked WMATA's ROI score.
Ranked WMATA ROI the Highest
Ranked WMATA ROI the Lowest
WMATA ROI Score by Gender
Female customers rated WMATA's ROI score 1.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of WMATA.
Male
2.8/5
Female
4.4/5
WMATA ROI Score by Ethnicity
WMATA's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of WMATA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.1 | Other | 2.1 |
WMATA ROI Score by Age
WMATA's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of WMATA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.9 | 26-30 | 3.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3 | 36-40 | 3 |
41-45 4.5 | 41-45 | 4.5 |
56-60 3.1 | 56-60 | 3.1 |
WMATA ROI Score by Usage
WMATA's ROI score was rated the highest by customers who have used WMATA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
WMATA ROI Score by Industry
WMATA's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
WMATA Customer Satisfaction (CSAT)
WMATA Customer Satisfaction (CSAT) Score
65 / 100
WMATA has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
40%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
1%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into WMATA Customer Satisfaction
WMATA's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked WMATA's Customer Satisfaction.
Ranked WMATA Customer Satisfaction the Highest
Ranked WMATA Customer Satisfaction the Lowest
WMATA Customer Satisfaction Score by Gender
Female customers rated WMATA's Customer Satisfaction score 47 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of WMATA.
53 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 6% | |
Very Dissatisfied | 24% |
100 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 57% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
WMATA Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
WMATA's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of WMATA.
72 / 100
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
28%
CSAT according to African American/Black
WMATA's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of WMATA.
72 / 100
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
CSAT according to Asian or Pacific Islander
WMATA's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of WMATA.
80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Other
WMATA's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of WMATA.
25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
25%
WMATA Customer Satisfaction Score by Age
WMATA's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of WMATA.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 80% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 56-60 | 60% |
WMATA Customer Satisfaction Score by Usage
WMATA's Customer Satisfaction score was rated the highest by customers who have used WMATA's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
WMATA Customer Satisfaction Score by Industry
WMATA's Customer Satisfaction score was rated the highest by Transportation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "WMATA Customer Satisfaction Score by Industry",
"text": "WMATA's Customer Satisfaction score was rated the highest by Transportation industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "WMATA's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "WMATA's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Legal",
"groupId": 529,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "WMATA's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Transportation",
"groupId": 567,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "WMATA's Customer Satisfaction score is rated by Transportation customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}WMATA Customer Service
3.1/5
WMATA has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock WMATA's overall Customer Service score rated by its users and customers.
About WMATA's Customer Service
Website
http://www.wmata.com
Quick Insights into WMATA Customer Service
WMATA's Customer Service score was rated highest by customers ages 41-45, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked WMATA's Customer Service score.
Ranked WMATA Customer Service the Highest
Ranked WMATA Customer Service the Lowest
WMATA Customer Service Score by Gender
Female customers rated WMATA's Customer Service score 1.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of WMATA.
Male
2.6/5
Female
4.1/5
WMATA Customer Service Score by Ethnicity
WMATA's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of WMATA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 2 | Other | 2 |
WMATA Customer Service Score by Age
WMATA's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of WMATA.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
31-35 3.3 | 31-35 | 3.3 |
36-40 2.1 | 36-40 | 2.1 |
41-45 4.1 | 41-45 | 4.1 |
56-60 3 | 56-60 | 3 |
WMATA Customer Service Score by Usage
WMATA's Customer Service score was rated the highest by customers who have used WMATA's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
WMATA Customer Service Score by Industry
WMATA's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
WMATA as an Employer
Consumer vs. Employees
WMATA scored a 1 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of WMATA would recommend the brand to a friend. ENPS measures how likely WMATA employees would recommend working at WMATA to a friend.
Net Promoter Score
1
NPS Score
| 41% | Promoters |
|---|---|
| 19% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 48% | Promoters |
|---|---|
| 23% | Passive |
| 29% | Detractors |
