World Financial Group NPS & Customer Reviews | Comparably
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World Financial Group
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About World Financial Group's Brand

financial, insurance, investment

Brand at a Glance

71%
Customer Loyalty
3.9/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service

World Financial Group NPS

World Financial Group's Net Promoter Score (NPS) is a 18 with 53% Promoters, 12% Passives, and 35% Detractors. Net Promoter Score tracks whether World Financial Group's customers would recommend using the product based on a scale of -100 to 100.

World Financial Group Overall NPS

18
NPS
53%Promoters
12%Passives
35%Detractors
World Financial Group Overall NPS

World Financial Group NPS Trend

-100
-50
0
50
100
Apr 2023
-1
Apr 2023-1
Oct 2023
-6
Oct 2023-6
Feb 2024
-8
Feb 2024-8
Mar 2024
-9
Mar 2024-9
Apr 2024
-4
Apr 2024-4
May 2024
0
May 20240
Sep 2024
3
Sep 20243
Nov 2024
14
Nov 202414
Apr 2025
15
Apr 202515
May 2025
19
May 202519
Jul 2025
21
Jul 202521
Dec 2025
16
Dec 202516

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

World Financial Group NPS by Gender

Female customers rated World Financial Group's NPS 76 points higher than Male customers.

Male

11

World Financial Group's NPS was rated 11 by Male customers on Comparably.

49%
Promoters
13%
Passives
38%
Detractors

Female

87

World Financial Group's NPS was rated 87 by Female customers on Comparably.

87%
Promoters
13%
Passives
0%
Detractors

World Financial Group NPS by Ethnicity

World Financial Group's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

-100
-50
0
50
100
African American/Black
66
African American/Black66
Asian or Pacific Islander
80
Asian or Pacific Islander80

World Financial Group NPS by Age

World Financial Group's NPS was rated 40 points by customers ages 51-55 on Comparably.

0
20
40
60
80
100
Promoters
60%
Passives
20%
Detractors
20%
51-5560%20%20%

World Financial Group NPS by Usage

World Financial Group's NPS was rated the highest by customers who have used World Financial Group's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
40
2 to 5 Years40

World Financial Group Customer Reviews

Out of the 2 World Financial Group customer reviews 1 was positive and 1 was constructive. World Financial Group customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What do you value most about this brand?
their long term relationship with clients and follow up culture
What can this brand most improve?
please stop asking me to join.

World Financial Group Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of World Financial Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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71
71%
29
29%
World Financial Group Customer Loyalty

World Financial Group Customer Loyalty Score by Gender

Female customers rated World Financial Group's Customer Loyalty score 23% higher than Male customers.

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Male
66%
Yes
Female
89%
Yes

World Financial Group Customer Loyalty Score by Ethnicity

World Financial Group's Customer Loyalty score was rated 100% by both African American/Black and Asian or Pacific Islander customers on Comparably.

% who answered "Yes"

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100
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander

World Financial Group Customer Loyalty Score by Age

World Financial Group's Customer Loyalty score was rated 82% by customers ages 51-55 on Comparably.

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0
20%
40%
60%
80%
100%
51-55
82%
51-5582%

World Financial Group Customer Loyalty Score by Usage

World Financial Group's Customer Loyalty score was rated the highest by customers who have used World Financial Group's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
70%
2 to 5 Years
64%

World Financial Group Customer Loyalty Score by Industry

World Financial Group's Customer Loyalty score was rated 87% by Tech industry customers.

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Tech
87%

World Financial Group Product Quality

3.9/5

World Financial Group has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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World Financial Group Product Information

World Financial Group’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated World Financial Group's product the highest.

Quick Insights into World Financial Group Product Quality

World Financial Group's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.

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Ranked World Financial Group Product Quality the Highest

Asian or Pacific Islander
5
Female
5
2 to 5 Years
4.5

Ranked World Financial Group Product Quality the Lowest

African American/Black
4.8
1 to 2 Years
3.5
Male
3.4

World Financial Group Product Quality Score by Gender

Female customers rated World Financial Group's Product Quality score 1.6 stars higher than Male customers.

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Male

3.4/5

Female

5/5

World Financial Group Product Quality Score by Ethnicity

World Financial Group's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
African American/Black
4.8
African American/Black4.8
Asian or Pacific Islander
5
Asian or Pacific Islander5

World Financial Group Product Quality Score by Age

World Financial Group's Product Quality score was rated 4.3 stars by customers ages 51-55 on Comparably.

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0
1
2
3
4
5
51-55
4.3
51-554.3

World Financial Group Product Quality Score by Usage

World Financial Group's Product Quality score was rated the highest by customers who have used World Financial Group's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
3.5
2 to 5 Years
4.5

World Financial Group Product Quality Score by Industry

World Financial Group's Product Quality score was rated 4.2 stars by Tech industry customers.

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Tech
4.2

World Financial Group Pricing

World Financial Group ROI & Value For Money

3.5/5

World Financial Group has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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World Financial Group Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into World Financial Group ROI

World Financial Group's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used World Financial Group's products/services for 1 to 2 Years.

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Ranked World Financial Group ROI the Highest

Asian or Pacific Islander
4.7
Female
4.7
2 to 5 Years
4.3

Ranked World Financial Group ROI the Lowest

African American/Black
4.6
Male
3.4
1 to 2 Years
3.1

World Financial Group ROI Score by Gender

Female customers rated World Financial Group's ROI score 1.3 stars higher than Male customers.

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Male

3.4/5

Female

4.7/5

World Financial Group ROI Score by Ethnicity

World Financial Group's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
African American/Black
4.6
African American/Black4.6
Asian or Pacific Islander
4.7
Asian or Pacific Islander4.7

World Financial Group ROI Score by Age

World Financial Group's ROI score was rated 4.3 stars by customers ages 51-55 on Comparably.

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0
1
2
3
4
5
51-55
4.3
51-554.3

World Financial Group ROI Score by Usage

World Financial Group's ROI score was rated the highest by customers who have used World Financial Group's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
3.1
2 to 5 Years
4.3

World Financial Group ROI Score by Industry

World Financial Group's ROI score was rated 4 stars by Tech industry customers.

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Tech
4

World Financial Group Customer Satisfaction (CSAT)

World Financial Group Customer Satisfaction (CSAT) Score

77 / 100

World Financial Group has an overall Customer Satisfaction score of 77 rated by its users and customers.

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Very Satisfied50%
Satisfied27%
Neither Satisfied nor Dissatisfied7%
Dissatisfied3%
Very Dissatisfied13%
Very Satisfied
50%
Satisfied
27%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
3%
Very Dissatisfied
13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into World Financial Group Customer Satisfaction

World Financial Group's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used World Financial Group's products/services for 1 to 2 Years.

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Ranked World Financial Group Customer Satisfaction the Highest

Asian or Pacific Islander
100%
Female
100%
Tech
86%

Ranked World Financial Group Customer Satisfaction the Lowest

African American/Black
83%
Male
63%
1 to 2 Years
50%

World Financial Group Customer Satisfaction Score by Gender

Female customers rated World Financial Group's Customer Satisfaction score 37 points higher than Male customers.

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63 / 100
Male
Very Satisfied
38%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
25%
100 / 100
Female
Very Satisfied
88%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

World Financial Group Customer Satisfaction Score by Ethnicity

CSAT according to African American/Black

World Financial Group's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.

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83 / 100
Very Satisfied33%
Satisfied50%
Neither Satisfied nor Dissatisfied17%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

World Financial Group's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

World Financial Group Customer Satisfaction Score by Age

World Financial Group's Customer Satisfaction score was rated 80 points by customers ages 51-55 on Comparably.

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0
20
40
60
80
100
51-55 CSAT Score
80%
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
51-5580%

World Financial Group Customer Satisfaction Score by Usage

World Financial Group's Customer Satisfaction score was rated the highest by customers who have used World Financial Group's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
50
2 to 5 Years
80

World Financial Group Customer Satisfaction Score by Industry

World Financial Group's Customer Satisfaction score was rated 86 points by Tech industry customers.

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Tech
86

World Financial Group Customer Service

3.6/5

World Financial Group has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About World Financial Group's Customer Service

Website

http://worldfinancialgroup.com/

Quick Insights into World Financial Group Customer Service

World Financial Group's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used World Financial Group's products/services for 1 to 2 Years.

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Ranked World Financial Group Customer Service the Highest

Asian or Pacific Islander
4.6
Female
4.6
2 to 5 Years
4.4

Ranked World Financial Group Customer Service the Lowest

African American/Black
4.1
Male
3.4
1 to 2 Years
2.9

World Financial Group Customer Service Score by Gender

Female customers rated World Financial Group's Customer Service score 1.2 stars higher than Male customers.

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Male

3.4/5

Female

4.6/5

World Financial Group Customer Service Score by Ethnicity

World Financial Group's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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0
20
40
60
80
100
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6

World Financial Group Customer Service Score by Age

World Financial Group's Customer Service score was rated 4.2 stars by customers ages 51-55 on Comparably.

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0
20
40
60
80
100
51-55
4.2
51-554.2

World Financial Group Customer Service Score by Usage

World Financial Group's Customer Service score was rated the highest by customers who have used World Financial Group's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
2.9
2 to 5 Years
4.4

World Financial Group Customer Service Score by Industry

World Financial Group's Customer Service score was rated 4 stars by Tech industry customers.

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Tech
4

World Financial Group as an Employer

4.3/5

World Financial Group has a 4.3/5 stars for its overall company culture rated by their employees

  World Financial Group CEO
top
5%
CEO of World Financial Group

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

World Financial Group scored a 18 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of World Financial Group would recommend the brand to a friend. ENPS measures how likely World Financial Group employees would recommend working at World Financial Group to a friend.

Net Promoter Score

18
NPS Score
53%Promoters
12%Passive
35%Detractors

Employee Net Promoter Score

50
eNPS Score
68%Promoters
14%Passive
18%Detractors

Global Ranking Snapshot

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