19
NPS
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World Wildlife Fund
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About World Wildlife Fund's Brand
WWF's mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.
Brand at a Glance
67%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
World Wildlife Fund NPS
World Wildlife Fund's Net Promoter Score (NPS) is a 19 with 51% Promoters, 17% Passives, and 32% Detractors. Net Promoter Score tracks whether World Wildlife Fund's customers would recommend using the product based on a scale of -100 to 100.
World Wildlife Fund Overall NPS
| 51% | Promoters |
|---|---|
| 17% | Passives |
| 32% | Detractors |
World Wildlife Fund NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 22 | Apr 2024 | 22 |
May 2024 23 | May 2024 | 23 |
Jun 2024 23 | Jun 2024 | 23 |
Jul 2024 21 | Jul 2024 | 21 |
Aug 2024 20 | Aug 2024 | 20 |
Nov 2024 20 | Nov 2024 | 20 |
Dec 2024 19 | Dec 2024 | 19 |
Feb 2025 17 | Feb 2025 | 17 |
Apr 2025 19 | Apr 2025 | 19 |
May 2025 19 | May 2025 | 19 |
Jul 2025 19 | Jul 2025 | 19 |
Jan 2026 19 | Jan 2026 | 19 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
World Wildlife Fund NPS by Gender
Female customers rated World Wildlife Fund's NPS 31 points higher than Male customers.
Male
0
World Wildlife Fund's NPS was rated by Male customers on Comparably.
47%
Promoters
6%
Passives
47%
Detractors
Female
31
World Wildlife Fund's NPS was rated 31 by Female customers on Comparably.
57%
Promoters
17%
Passives
26%
Detractors
World Wildlife Fund NPS by Ethnicity
World Wildlife Fund's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 11 | Caucasian | 11 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
African American/Black 67 | African American/Black | 67 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 0 | Other | 0 |
World Wildlife Fund NPS by Age
World Wildlife Fund's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
World Wildlife Fund NPS by Usage
World Wildlife Fund's NPS was rated the highest by customers who have used World Wildlife Fund's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 8 | Less than 1 Year | 8 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 56 | 2 to 5 Years | 56 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Over 10 Years 0 | Over 10 Years | 0 |
World Wildlife Fund Customer Reviews
Out of the 8 World Wildlife Fund customer reviews 6 were positive and 2 were constructive. World Wildlife Fund customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
World Wildlife Fund Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of World Wildlife Fund users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
World Wildlife Fund Customer Loyalty Score by Gender
Male customers rated World Wildlife Fund's Customer Loyalty score 2% higher than Female customers.
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Male
63%
Yes
Female
61%
Yes
World Wildlife Fund Customer Loyalty Score by Ethnicity
World Wildlife Fund's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of World Wildlife Fund.
44
out of 100
Caucasian
46
out of 100
Hispanic or Latino
100
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
61
out of 100
Other
World Wildlife Fund Customer Loyalty Score by Age
World Wildlife Fund's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of World Wildlife Fund.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
26-30 85% | 26-30 | 85% |
31-35 82% | 31-35 | 82% |
36-40 46% | 36-40 | 46% |
41-45 55% | 41-45 | 55% |
51-55 70% | 51-55 | 70% |
66+ 28% | 66+ | 28% |
World Wildlife Fund Customer Loyalty Score by Usage
World Wildlife Fund's Customer Loyalty score was rated the highest by customers who have used World Wildlife Fund's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
World Wildlife Fund Customer Loyalty Score by Industry
World Wildlife Fund's Customer Loyalty score was rated the highest by Environmental Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
World Wildlife Fund Product Quality
3.6/5
World Wildlife Fund has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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World Wildlife Fund Product Information
World Wildlife Fund’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Environmental Services industry rated World Wildlife Fund's product the highest. Reviewers from the Tech industry rated World Wildlife Fund the lowest at 2.
- Company Size
- 501-1,000 Employees
Industry
Consumer Services
Quick Insights into World Wildlife Fund Product Quality
World Wildlife Fund's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 51-55.
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Ranked World Wildlife Fund Product Quality the Highest
Ranked World Wildlife Fund Product Quality the Lowest
World Wildlife Fund Product Quality Score by Gender
Female customers rated World Wildlife Fund's Product Quality score 0.3 stars higher than Male customers.
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Male
3.4/5
Female
3.7/5
World Wildlife Fund Product Quality Score by Ethnicity
World Wildlife Fund's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of World Wildlife Fund.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.5 | Other | 3.5 |
World Wildlife Fund Product Quality Score by Age
World Wildlife Fund's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of World Wildlife Fund.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.8 | 31-35 | 4.8 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.1 | 41-45 | 3.1 |
51-55 1.5 | 51-55 | 1.5 |
66+ 3.2 | 66+ | 3.2 |
World Wildlife Fund Product Quality Score by Usage
World Wildlife Fund's Product Quality score was rated the highest by customers who have used World Wildlife Fund's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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World Wildlife Fund Product Quality Score by Industry
World Wildlife Fund's Product Quality score was rated the highest by Environmental Services industry customers, and the lowest by Tech industry customers.
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World Wildlife Fund Pricing
World Wildlife Fund ROI & Value For Money
3.5/5
World Wildlife Fund has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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World Wildlife Fund Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Environmental Services industry. The users from the Tech industry think that they had the lowest ROI from World Wildlife Fund.
Quick Insights into World Wildlife Fund ROI
World Wildlife Fund's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 51-55.
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Ranked World Wildlife Fund ROI the Highest
Ranked World Wildlife Fund ROI the Lowest
World Wildlife Fund ROI Score by Gender
Female customers rated World Wildlife Fund's ROI score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of World Wildlife Fund.
Male
3/5
Female
3.4/5
World Wildlife Fund ROI Score by Ethnicity
World Wildlife Fund's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of World Wildlife Fund.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.8 | African American/Black | 4.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.9 | Other | 2.9 |
World Wildlife Fund ROI Score by Age
World Wildlife Fund's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of World Wildlife Fund.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.6 | 41-45 | 2.6 |
51-55 1.5 | 51-55 | 1.5 |
66+ 3.1 | 66+ | 3.1 |
World Wildlife Fund ROI Score by Usage
World Wildlife Fund's ROI score was rated the highest by customers who have used World Wildlife Fund's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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World Wildlife Fund ROI Score by Industry
World Wildlife Fund's ROI score was rated the highest by Environmental Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
World Wildlife Fund Customer Satisfaction (CSAT)
World Wildlife Fund Customer Satisfaction (CSAT) Score
68 / 100
World Wildlife Fund has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
30%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
1%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into World Wildlife Fund Customer Satisfaction
World Wildlife Fund's Customer Satisfaction score was rated highest by customers who have used World Wildlife Fund's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked World Wildlife Fund Customer Satisfaction the Highest
Ranked World Wildlife Fund Customer Satisfaction the Lowest
World Wildlife Fund Customer Satisfaction Score by Gender
Male customers rated World Wildlife Fund's Customer Satisfaction score 3 points higher than Female customers.
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70 / 100
MaleVery Satisfied | 32% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
67 / 100
FemaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
World Wildlife Fund Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
World Wildlife Fund's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
28%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
World Wildlife Fund's Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
World Wildlife Fund's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of World Wildlife Fund.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
World Wildlife Fund's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of World Wildlife Fund.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
World Wildlife Fund's Customer Satisfaction (CSAT) score was rated 69% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of World Wildlife Fund.
69 / 100
Very Satisfied
15%
Satisfied
54%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
23%
World Wildlife Fund Customer Satisfaction Score by Age
World Wildlife Fund's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of World Wildlife Fund.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 66+ | 60% |
World Wildlife Fund Customer Satisfaction Score by Usage
World Wildlife Fund's Customer Satisfaction score was rated the highest by customers who have used World Wildlife Fund's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
World Wildlife Fund Customer Satisfaction Score by Industry
World Wildlife Fund's Customer Satisfaction score was rated the highest by Environmental Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"scoreLabel": 40
},
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"label": "Environmental Services",
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}World Wildlife Fund Customer Service
3.6/5
World Wildlife Fund has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock World Wildlife Fund's overall Customer Service score rated by its users and customers.
About World Wildlife Fund's Customer Service
Address
1250 24th St NW, Washington, DC
Website
http://www.worldwildlife.org/
Phone Number
(800)960-0993
Quick Insights into World Wildlife Fund Customer Service
World Wildlife Fund's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked World Wildlife Fund's Customer Service score.
Ranked World Wildlife Fund Customer Service the Highest
Ranked World Wildlife Fund Customer Service the Lowest
World Wildlife Fund Customer Service Score by Gender
Female customers rated World Wildlife Fund's Customer Service score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of World Wildlife Fund.
Male
3.2/5
Female
3.6/5
World Wildlife Fund Customer Service Score by Ethnicity
World Wildlife Fund's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of World Wildlife Fund.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.9 | Other | 2.9 |
World Wildlife Fund Customer Service Score by Age
World Wildlife Fund's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of World Wildlife Fund.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.2 | 41-45 | 3.2 |
51-55 1.8 | 51-55 | 1.8 |
66+ 3.3 | 66+ | 3.3 |
World Wildlife Fund Customer Service Score by Usage
World Wildlife Fund's Customer Service score was rated the highest by customers who have used World Wildlife Fund's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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World Wildlife Fund Customer Service Score by Industry
World Wildlife Fund's Customer Service score was rated the highest by Environmental Services industry customers, and the lowest by Tech industry customers.
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World Wildlife Fund as an Employer
4.5/5
World Wildlife Fund has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
World Wildlife Fund scored a 19 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of World Wildlife Fund would recommend the brand to a friend. ENPS measures how likely World Wildlife Fund employees would recommend working at World Wildlife Fund to a friend.
Net Promoter Score
19
NPS Score
| 51% | Promoters |
|---|---|
| 17% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 52% | Promoters |
|---|---|
| 24% | Passive |
| 24% | Detractors |
