Xanterra NPS & Customer Reviews | Comparably
Brand Page
Xanterra
Marketing or Exec? Claim Your Free Account

About Xanterra's Brand

Xanterra Parks & Resorts is a global diversified travel & hospitality company.

Brand at a Glance

56%
Customer Loyalty
2.3/5
Product Quality
2.3/5
Pricing
2.3/5
Customer Service

Xanterra CMO
  Xanterra CMO

Betsy ORourke

Betsy ORourke serves as the Chief Marketing Officer of Xanterra Parks & Resorts. Betsy started at Xanterra Parks & Resorts in Sep of 2012. Betsy currently resides in the Greater Denver Area.

Xanterra NPS

Xanterra's Net Promoter Score (NPS) is a -26 with 35% Promoters, 4% Passives, and 61% Detractors. Net Promoter Score tracks whether Xanterra's customers would recommend using the product based on a scale of -100 to 100.

Xanterra Overall NPS

-26
NPS
35%Promoters
4%Passives
61%Detractors
Xanterra Overall NPS

Xanterra NPS Trend

-100
-50
0
50
100
Dec 2022
-53
Dec 2022-53
Apr 2023
-55
Apr 2023-55
May 2023
-40
May 2023-40
Jul 2023
-43
Jul 2023-43
Sep 2023
-37
Sep 2023-37
May 2024
-32
May 2024-32
Jul 2024
-28
Jul 2024-28
Oct 2024
-30
Oct 2024-30
Dec 2024
-32
Dec 2024-32
Feb 2025
-34
Feb 2025-34
Apr 2025
-30
Apr 2025-30
Jan 2026
-26
Jan 2026-26

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Xanterra NPS by Gender

Female customers rated Xanterra's NPS 19 points higher than Male customers.

Male

-70

Xanterra's NPS was rated -70 by Male customers on Comparably.

15%
Promoters
0%
Passives
85%
Detractors

Female

-51

Xanterra's NPS was rated -51 by Female customers on Comparably.

16%
Promoters
17%
Passives
67%
Detractors

Xanterra NPS by Ethnicity

Xanterra's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-70
Caucasian-70
Other
0
Other0

Xanterra NPS by Age

Xanterra's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
33%
Passives
0%
Detractors
67%
56-6033%0%67%
Promoters
0%
Passives
17%
Detractors
83%
66+0%17%83%

Xanterra NPS by Usage

Xanterra's NPS was rated the highest by customers who have used Xanterra's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-100
Less than 1 Year-100
2 to 5 Years
-100
2 to 5 Years-100
5 to 10 Years
0
5 to 10 Years0
Over 10 Years
-80
Over 10 Years-80

Xanterra Customer Reviews

Out of the 4 Xanterra customer reviews 2 were positive and 2 were constructive. Xanterra customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Simplify pricing by elimating nickel & diming with resort fees. Also the Ranch at Death Valley Oasis is run down & overpriced at restaurants / stores.
What do you value most about this brand?
This is a good concessionaire in national parks.
What can this brand most improve?
The reservation system is atrocious at the national parks. Housekeeping does not even notify the front desk when become available
What do you value most about this brand?
Great, perfect, performance, helpful, nice

Xanterra Customer Loyalty

56%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

56% of Xanterra users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

56
56%
44
44%
Xanterra Customer Loyalty

Xanterra Customer Loyalty Score by Gender

Female customers rated Xanterra's Customer Loyalty score 25% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Xanterra.
Male
45%
Yes
Female
70%
Yes

Xanterra Customer Loyalty Score by Ethnicity

Xanterra's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Xanterra.
64
out of 100
Caucasian
55
out of 100
Other

Xanterra Customer Loyalty Score by Age

Xanterra's Customer Loyalty score was rated 70% by customers ages 56-60 and customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Xanterra.
0
20%
40%
60%
80%
100%
56-60
70%
56-6070%
66+
70%
66+70%

Xanterra Customer Loyalty Score by Usage

Xanterra's Customer Loyalty score was rated the highest by customers who have used Xanterra's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
10%
2 to 5 Years
10%
5 to 10 Years
70%
Over 10 Years
82%

Xanterra Customer Loyalty Score by Industry

Xanterra's Customer Loyalty score was rated 70% by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Education
70%

Xanterra Product Quality

2.3/5

Xanterra has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.

Sign Up to unlock Xanterra's overall Product Quality score rated by its users and customers.

Xanterra Product Information

Xanterra’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Xanterra's product the highest.

Website
http://www.xanterra.com/
Company Size
1,001-5,000 Employees

Industry

Tech
Consumer Services

Quick Insights into Xanterra Product Quality

Xanterra's Product Quality score was rated highest by customers who have used Xanterra's products/services for 5 to 10 Years, and rated lowest by customers who have used Xanterra's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked Xanterra's Product Quality.

Ranked Xanterra Product Quality the Highest

5 to 10 Years
3.1
56-60
3
Other
2.4

Ranked Xanterra Product Quality the Lowest

66+
1.6
Male
1.6
Less than 1 Year
1.5

Xanterra Product Quality Score by Gender

Female customers rated Xanterra's Product Quality score 0.7 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Xanterra.

Male

1.6/5

Female

2.3/5

Xanterra Product Quality Score by Ethnicity

Xanterra's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Xanterra.
0
1
2
3
4
5
Caucasian
1.9
Caucasian1.9
Other
2.4
Other2.4

Xanterra Product Quality Score by Age

Xanterra's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Xanterra.
0
1
2
3
4
5
56-60
3
56-603
66+
1.6
66+1.6

Xanterra Product Quality Score by Usage

Xanterra's Product Quality score was rated the highest by customers who have used Xanterra's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
1.5
2 to 5 Years
1.5
5 to 10 Years
3.1
Over 10 Years
1.6

Xanterra Product Quality Score by Industry

Xanterra's Product Quality score was rated 1.5 stars by Education industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Education
1.5

Xanterra Pricing

Xanterra ROI & Value For Money

2.3/5

Xanterra has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.

Sign Up to unlock Xanterra's overall ROI score rated by its users and customers.

Xanterra Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.

Quick Insights into Xanterra ROI

Xanterra's ROI score was rated highest by customers who have used Xanterra's products/services for 5 to 10 Years, and rated lowest by customers who have used Xanterra's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked Xanterra's ROI score.

Ranked Xanterra ROI the Highest

5 to 10 Years
3.4
56-60
2.8
Other
2.7

Ranked Xanterra ROI the Lowest

Caucasian
1.8
66+
1.5
Over 10 Years
1.5

Xanterra ROI Score by Gender

Female customers rated Xanterra's ROI score 0.3 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Xanterra.

Male

1.9/5

Female

2.2/5

Xanterra ROI Score by Ethnicity

Xanterra's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Xanterra.
0
1
2
3
4
5
Caucasian
1.8
Caucasian1.8
Other
2.7
Other2.7

Xanterra ROI Score by Age

Xanterra's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Xanterra.
0
1
2
3
4
5
56-60
2.8
56-602.8
66+
1.5
66+1.5

Xanterra ROI Score by Usage

Xanterra's ROI score was rated the highest by customers who have used Xanterra's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
1.5
2 to 5 Years
1.5
5 to 10 Years
3.4
Over 10 Years
1.5

Xanterra ROI Score by Industry

Xanterra's ROI score was rated 1.5 stars by Education industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Education
1.5

Xanterra Customer Satisfaction (CSAT)

Xanterra Customer Satisfaction (CSAT) Score

42 / 100

Xanterra has an overall Customer Satisfaction score of 42 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied17%
Satisfied25%
Neither Satisfied nor Dissatisfied8%
Dissatisfied8%
Very Dissatisfied42%
Very Satisfied
17%
Satisfied
25%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
42%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Xanterra Customer Satisfaction

Xanterra's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers who have used Xanterra's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked Xanterra's Customer Satisfaction.

Ranked Xanterra Customer Satisfaction the Highest

Education
67%
Over 10 Years
67%
Female
50%

Ranked Xanterra Customer Satisfaction the Lowest

Male
28%
Caucasian
20%
Less than 1 Year
0%

Xanterra Customer Satisfaction Score by Gender

Female customers rated Xanterra's Customer Satisfaction score 22 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Xanterra.
28 / 100
Male
Very Satisfied
9%
Satisfied
19%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
9%
Very Dissatisfied
45%
50 / 100
Female
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%

Xanterra Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Xanterra's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Xanterra.
20 / 100
Very Satisfied10%
Satisfied10%
Neither Satisfied nor Dissatisfied0%
Dissatisfied10%
Very Dissatisfied70%
Very Satisfied
10%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
70%

CSAT according to Other

Xanterra's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Xanterra.
50 / 100
Very Satisfied25%
Satisfied25%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied25%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%

Xanterra Customer Satisfaction Score by Age

Xanterra's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Xanterra.
0
20
40
60
80
100
56-60 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
34%
Very Dissatisfied
33%
56-6033%
66+ CSAT Score
40%
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
66+40%

Xanterra Customer Satisfaction Score by Usage

Xanterra's Customer Satisfaction score was rated the highest by customers who have used Xanterra's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
0
2 to 5 Years
0
5 to 10 Years
49
Over 10 Years
67

Xanterra Customer Satisfaction Score by Industry

Xanterra's Customer Satisfaction score was rated 67 points by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Education
67

Xanterra Customer Service

2.3/5

Xanterra has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.

Sign Up to unlock Xanterra's overall Customer Service score rated by its users and customers.

About Xanterra's Customer Service

Address

6312 Fiddlers Green Circle Suite 600, Denver, CO 80111


Website

http://www.xanterra.com/


Phone Number

(303) 600-3400

Quick Insights into Xanterra Customer Service

Xanterra's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked Xanterra's Customer Service score.

Ranked Xanterra Customer Service the Highest

56-60
3.5
5 to 10 Years
3.3
Other
3

Ranked Xanterra Customer Service the Lowest

Caucasian
1.9
2 to 5 Years
1.5
66+
1.5

Xanterra Customer Service Score by Gender

Female customers rated Xanterra's Customer Service score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Xanterra.

Male

2/5

Female

2.2/5

Xanterra Customer Service Score by Ethnicity

Xanterra's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Xanterra.
0
20
40
60
80
100
Caucasian
1.9
Caucasian1.9
Other
3
Other3

Xanterra Customer Service Score by Age

Xanterra's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Xanterra.
0
20
40
60
80
100
56-60
3.5
56-603.5
66+
1.5
66+1.5

Xanterra Customer Service Score by Usage

Xanterra's Customer Service score was rated the highest by customers who have used Xanterra's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
1.8
2 to 5 Years
1.5
5 to 10 Years
3.3
Over 10 Years
1.8

Xanterra Customer Service Score by Industry

Xanterra's Customer Service score was rated 2 stars by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Education
2

Xanterra as an Employer

2.8/5

Xanterra has a 2.8/5 stars for its overall company culture rated by their employees

  Xanterra CEO
bottom
10%
CEO of Xanterra

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Xanterra scored a -26 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Xanterra would recommend the brand to a friend. ENPS measures how likely Xanterra employees would recommend working at Xanterra to a friend.

Net Promoter Score

-26
NPS Score
35%Promoters
4%Passive
61%Detractors

Employee Net Promoter Score

-29
eNPS Score
25%Promoters
21%Passive
54%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail