

Xanterra Parks & Resorts is a global diversified travel & hospitality company.

Betsy ORourke serves as the Chief Marketing Officer of Xanterra Parks & Resorts. Betsy started at Xanterra Parks & Resorts in Sep of 2012. Betsy currently resides in the Greater Denver Area.
Xanterra's Net Promoter Score (NPS) is a -26 with 35% Promoters, 4% Passives, and 61% Detractors. Net Promoter Score tracks whether Xanterra's customers would recommend using the product based on a scale of -100 to 100.
| 35% | Promoters |
|---|---|
| 4% | Passives |
| 61% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2022 -53 | Dec 2022 | -53 |
Apr 2023 -55 | Apr 2023 | -55 |
May 2023 -40 | May 2023 | -40 |
Jul 2023 -43 | Jul 2023 | -43 |
Sep 2023 -37 | Sep 2023 | -37 |
May 2024 -32 | May 2024 | -32 |
Jul 2024 -28 | Jul 2024 | -28 |
Oct 2024 -30 | Oct 2024 | -30 |
Dec 2024 -32 | Dec 2024 | -32 |
Feb 2025 -34 | Feb 2025 | -34 |
Apr 2025 -30 | Apr 2025 | -30 |
Jan 2026 -26 | Jan 2026 | -26 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Xanterra's NPS 19 points higher than Male customers.
Xanterra's NPS was rated -70 by Male customers on Comparably.
Xanterra's NPS was rated -51 by Female customers on Comparably.
Xanterra's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -70 | Caucasian | -70 |
Other 0 | Other | 0 |
Xanterra's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Xanterra's NPS was rated the highest by customers who have used Xanterra's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -80 | Over 10 Years | -80 |
Out of the 4 Xanterra customer reviews 2 were positive and 2 were constructive. Xanterra customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
56% of Xanterra users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Xanterra's Customer Loyalty score 25% higher than Male customers.
Xanterra's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Xanterra's Customer Loyalty score was rated 70% by customers ages 56-60 and customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 70% | 56-60 | 70% |
66+ 70% | 66+ | 70% |
Xanterra's Customer Loyalty score was rated the highest by customers who have used Xanterra's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Xanterra's Customer Loyalty score was rated 70% by Education industry customers.
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Xanterra has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Xanterra’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Xanterra's product the highest.
Xanterra's Product Quality score was rated highest by customers who have used Xanterra's products/services for 5 to 10 Years, and rated lowest by customers who have used Xanterra's products/services for Less than 1 Year.
Female customers rated Xanterra's Product Quality score 0.7 stars higher than Male customers.
Xanterra's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Other 2.4 | Other | 2.4 |
Xanterra's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
56-60 3 | 56-60 | 3 |
66+ 1.6 | 66+ | 1.6 |
Xanterra's Product Quality score was rated the highest by customers who have used Xanterra's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Xanterra's Product Quality score was rated 1.5 stars by Education industry customers.
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Xanterra has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
Xanterra's ROI score was rated highest by customers who have used Xanterra's products/services for 5 to 10 Years, and rated lowest by customers who have used Xanterra's products/services for Over 10 Years.
Female customers rated Xanterra's ROI score 0.3 stars higher than Male customers.
Xanterra's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Other 2.7 | Other | 2.7 |
Xanterra's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
56-60 2.8 | 56-60 | 2.8 |
66+ 1.5 | 66+ | 1.5 |
Xanterra's ROI score was rated the highest by customers who have used Xanterra's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Xanterra's ROI score was rated 1.5 stars by Education industry customers.
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Xanterra has an overall Customer Satisfaction score of 42 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Xanterra's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers who have used Xanterra's products/services for Less than 1 Year.
Female customers rated Xanterra's Customer Satisfaction score 22 points higher than Male customers.
Very Satisfied | 9% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 9% | |
Very Dissatisfied | 45% |
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Xanterra's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
Xanterra's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Xanterra's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 33% | |||||||||||||||
| 66+ | 40% |
Xanterra's Customer Satisfaction score was rated the highest by customers who have used Xanterra's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Xanterra's Customer Satisfaction score was rated 67 points by Education industry customers.
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}Xanterra has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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6312 Fiddlers Green Circle Suite 600, Denver, CO 80111
http://www.xanterra.com/
(303) 600-3400
Xanterra's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
Female customers rated Xanterra's Customer Service score 0.2 stars higher than Male customers.
Xanterra's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Other 3 | Other | 3 |
Xanterra's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3.5 | 56-60 | 3.5 |
66+ 1.5 | 66+ | 1.5 |
Xanterra's Customer Service score was rated the highest by customers who have used Xanterra's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Xanterra's Customer Service score was rated 2 stars by Education industry customers.
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Xanterra has a 2.8/5 stars for its overall company culture rated by their employees

Xanterra scored a -26 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Xanterra would recommend the brand to a friend. ENPS measures how likely Xanterra employees would recommend working at Xanterra to a friend.
| 35% | Promoters |
|---|---|
| 4% | Passive |
| 61% | Detractors |
| 25% | Promoters |
|---|---|
| 21% | Passive |
| 54% | Detractors |