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NPS
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Yankee Candle Company
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About Yankee Candle Company's Brand
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales,
Brand at a Glance
79%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service
Yankee Candle Company NPS
Yankee Candle Company's Net Promoter Score (NPS) is a -1 with 41% Promoters, 17% Passives, and 42% Detractors. Net Promoter Score tracks whether Yankee Candle Company's customers would recommend using the product based on a scale of -100 to 100.
Yankee Candle Company Overall NPS
| 41% | Promoters |
|---|---|
| 17% | Passives |
| 42% | Detractors |
Yankee Candle Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 3 | Jun 2024 | 3 |
Jul 2024 3 | Jul 2024 | 3 |
Aug 2024 3 | Aug 2024 | 3 |
Sep 2024 3 | Sep 2024 | 3 |
Oct 2024 2 | Oct 2024 | 2 |
Nov 2024 0 | Nov 2024 | 0 |
Dec 2024 -2 | Dec 2024 | -2 |
May 2025 -1 | May 2025 | -1 |
Jun 2025 -3 | Jun 2025 | -3 |
Oct 2025 0 | Oct 2025 | 0 |
Dec 2025 -1 | Dec 2025 | -1 |
Jan 2026 -1 | Jan 2026 | -1 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Yankee Candle Company NPS by Gender
Female customers rated Yankee Candle Company's NPS 22 points higher than Male customers.
Male
-33
Yankee Candle Company's NPS was rated -33 by Male customers on Comparably.
25%
Promoters
17%
Passives
58%
Detractors
Female
-11
Yankee Candle Company's NPS was rated -11 by Female customers on Comparably.
39%
Promoters
11%
Passives
50%
Detractors
Yankee Candle Company NPS by Ethnicity
Yankee Candle Company's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -29 | Caucasian | -29 |
Other -51 | Other | -51 |
Yankee Candle Company NPS by Age
Yankee Candle Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Yankee Candle Company NPS by Usage
Yankee Candle Company's NPS was rated the highest by customers who have used Yankee Candle Company's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Over 10 Years -35 | Over 10 Years | -35 |
Yankee Candle Company Customer Reviews
Out of the 18 Yankee Candle Company customer reviews 9 were positive and 9 were constructive. Yankee Candle Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Yankee Candle Company Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Yankee Candle Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Yankee Candle Company Customer Loyalty Score by Gender
Male customers rated Yankee Candle Company's Customer Loyalty score 9% higher than Female customers.
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Male
93%
Yes
Female
84%
Yes
Yankee Candle Company Customer Loyalty Score by Ethnicity
Yankee Candle Company's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Yankee Candle Company.
81
out of 100
Caucasian
100
out of 100
Other
Yankee Candle Company Customer Loyalty Score by Age
Yankee Candle Company's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Yankee Candle Company.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
36-40 70% | 36-40 | 70% |
51-55 100% | 51-55 | 100% |
56-60 70% | 56-60 | 70% |
66+ 87% | 66+ | 87% |
Yankee Candle Company Customer Loyalty Score by Usage
Yankee Candle Company's Customer Loyalty score was rated the highest by customers who have used Yankee Candle Company's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Yankee Candle Company Customer Loyalty Score by Industry
Yankee Candle Company's Customer Loyalty score was rated 100% by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Yankee Candle Company Product Quality
3.3/5
Yankee Candle Company has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Yankee Candle Company Product Information
Yankee Candle Company’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Yankee Candle Company's product the highest.
- Website
- http://yankeecandle.com
- Company Size
- 1-10 Employees
Industry
Tech
Hardware and Devices
Quick Insights into Yankee Candle Company Product Quality
Yankee Candle Company's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
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Ranked Yankee Candle Company Product Quality the Highest
Ranked Yankee Candle Company Product Quality the Lowest
Yankee Candle Company Product Quality Score by Gender
Female customers rated Yankee Candle Company's Product Quality score 0.6 stars higher than Male customers.
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Male
2.3/5
Female
2.9/5
Yankee Candle Company Product Quality Score by Ethnicity
Yankee Candle Company's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Yankee Candle Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Other 2 | Other | 2 |
Yankee Candle Company Product Quality Score by Age
Yankee Candle Company's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Yankee Candle Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 2.1 | 36-40 | 2.1 |
51-55 3.5 | 51-55 | 3.5 |
56-60 1.6 | 56-60 | 1.6 |
66+ 2.4 | 66+ | 2.4 |
Yankee Candle Company Product Quality Score by Usage
Yankee Candle Company's Product Quality score was rated the highest by customers who have used Yankee Candle Company's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Yankee Candle Company Product Quality Score by Industry
Yankee Candle Company's Product Quality score was rated 3.2 stars by Education industry customers.
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Yankee Candle Company Pricing
Yankee Candle Company ROI & Value For Money
3.1/5
Yankee Candle Company has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Yankee Candle Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
Quick Insights into Yankee Candle Company ROI
Yankee Candle Company's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Yankee Candle Company's products/services for 5 to 10 Years.
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Ranked Yankee Candle Company ROI the Highest
Ranked Yankee Candle Company ROI the Lowest
Yankee Candle Company ROI Score by Gender
Female customers rated Yankee Candle Company's ROI score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Yankee Candle Company.
Male
2.1/5
Female
2.9/5
Yankee Candle Company ROI Score by Ethnicity
Yankee Candle Company's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Yankee Candle Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 2.7 | Other | 2.7 |
Yankee Candle Company ROI Score by Age
Yankee Candle Company's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Yankee Candle Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
36-40 2.7 | 36-40 | 2.7 |
51-55 3 | 51-55 | 3 |
56-60 1.6 | 56-60 | 1.6 |
66+ 2.5 | 66+ | 2.5 |
Yankee Candle Company ROI Score by Usage
Yankee Candle Company's ROI score was rated the highest by customers who have used Yankee Candle Company's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Yankee Candle Company ROI Score by Industry
Yankee Candle Company's ROI score was rated 2.7 stars by Education industry customers.
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Yankee Candle Company Customer Satisfaction (CSAT)
Yankee Candle Company Customer Satisfaction (CSAT) Score
56 / 100
Yankee Candle Company has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
34%
Satisfied
22%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Yankee Candle Company Customer Satisfaction
Yankee Candle Company's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
Sign Up to unlock insights into how customers have ranked Yankee Candle Company's Customer Satisfaction.
Ranked Yankee Candle Company Customer Satisfaction the Highest
Ranked Yankee Candle Company Customer Satisfaction the Lowest
Yankee Candle Company Customer Satisfaction Score by Gender
Female customers rated Yankee Candle Company's Customer Satisfaction score 7 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Yankee Candle Company.
37 / 100
MaleVery Satisfied | 10% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 18% | |
Very Dissatisfied | 45% |
44 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 4% | |
Very Dissatisfied | 52% |
Yankee Candle Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Yankee Candle Company's Customer Satisfaction (CSAT) score was rated 36% according to Caucasian users and customers.
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36 / 100
Very Satisfied
25%
Satisfied
11%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
10%
Very Dissatisfied
50%
CSAT according to Other
Yankee Candle Company's Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
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34 / 100
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
66%
Yankee Candle Company Customer Satisfaction Score by Age
Yankee Candle Company's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Yankee Candle Company.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 17% | |||||||||||||||
| 66+ | 29% |
Yankee Candle Company Customer Satisfaction Score by Usage
Yankee Candle Company's Customer Satisfaction score was rated the highest by customers who have used Yankee Candle Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Yankee Candle Company Customer Satisfaction Score by Industry
Yankee Candle Company's Customer Satisfaction score was rated 60 points by Education industry customers.
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}Yankee Candle Company Customer Service
3.2/5
Yankee Candle Company has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Yankee Candle Company's Customer Service
Address
2203 PROMENADE BOULEVARD, PINNACLE HILLS PROMENADE, Rogers, AR
Website
http://yankeecandle.com
Phone Number
(877)803-6890
Quick Insights into Yankee Candle Company Customer Service
Yankee Candle Company's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
Sign Up to unlock insights into how customers have ranked Yankee Candle Company's Customer Service score.
Ranked Yankee Candle Company Customer Service the Highest
Ranked Yankee Candle Company Customer Service the Lowest
Yankee Candle Company Customer Service Score by Gender
Female customers rated Yankee Candle Company's Customer Service score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Yankee Candle Company.
Male
2/5
Female
2.8/5
Yankee Candle Company Customer Service Score by Ethnicity
Yankee Candle Company's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Yankee Candle Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 1.8 | Other | 1.8 |
Yankee Candle Company Customer Service Score by Age
Yankee Candle Company's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Yankee Candle Company.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
36-40 2.3 | 36-40 | 2.3 |
51-55 3.5 | 51-55 | 3.5 |
56-60 1.5 | 56-60 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Yankee Candle Company Customer Service Score by Usage
Yankee Candle Company's Customer Service score was rated the highest by customers who have used Yankee Candle Company's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Yankee Candle Company Customer Service Score by Industry
Yankee Candle Company's Customer Service score was rated 3.2 stars by Education industry customers.
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Yankee Candle Company as an Employer
2.8/5
Yankee Candle Company has a 2.8/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Yankee Candle Company scored a -1 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Yankee Candle Company would recommend the brand to a friend. ENPS measures how likely Yankee Candle Company employees would recommend working at Yankee Candle Company to a friend.
Net Promoter Score
-1
NPS Score
| 41% | Promoters |
|---|---|
| 17% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
-19
eNPS Score
| 33% | Promoters |
|---|---|
| 15% | Passive |
| 52% | Detractors |
