-15
NPS
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Yik Yak
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About Yik Yak's Brand
Yik Yak is an app for hyper-local communication.
Brand at a Glance
64%
Customer Loyalty
2.7/5
Product Quality
2.8/5
Pricing
2.7/5
Customer Service
Yik Yak NPS
Yik Yak's Net Promoter Score (NPS) is a -15 with 37% Promoters, 11% Passives, and 52% Detractors. Net Promoter Score tracks whether Yik Yak's customers would recommend using the product based on a scale of -100 to 100.
Yik Yak Overall NPS
| 37% | Promoters |
|---|---|
| 11% | Passives |
| 52% | Detractors |
Yik Yak NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 -40 | Jul 2022 | -40 |
Aug 2022 -31 | Aug 2022 | -31 |
Sep 2022 -22 | Sep 2022 | -22 |
Oct 2022 -18 | Oct 2022 | -18 |
Nov 2022 -16 | Nov 2022 | -16 |
Dec 2022 -14 | Dec 2022 | -14 |
Feb 2023 -13 | Feb 2023 | -13 |
Jun 2023 -13 | Jun 2023 | -13 |
Jul 2023 -15 | Jul 2023 | -15 |
Oct 2023 -15 | Oct 2023 | -15 |
Nov 2023 -16 | Nov 2023 | -16 |
Dec 2023 -14 | Dec 2023 | -14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Yik Yak NPS by Gender
Male customers rated Yik Yak's NPS 71 points higher than Female customers.
Male
14
Yik Yak's NPS was rated 14 by Male customers on Comparably.
57%
Promoters
0%
Passives
43%
Detractors
Female
-57
Yik Yak's NPS was rated -57 by Female customers on Comparably.
14%
Promoters
15%
Passives
71%
Detractors
Yik Yak NPS by Ethnicity
Yik Yak's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Yik Yak NPS by Age
Yik Yak's NPS was rated -19 points by customers ages 18-25 on Comparably.
Yik Yak NPS by Usage
Yik Yak's NPS was rated -14 points by customers who have used Yik Yak's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -14 | Less than 1 Year | -14 |
1 to 2 Years -14 | 1 to 2 Years | -14 |
Yik Yak Customer Reviews
Out of the 6 Yik Yak customer reviews 1 was positive and 5 were constructive. Yik Yak customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Yik Yak Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Yik Yak users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Yik Yak Customer Loyalty Score by Gender
Female customers rated Yik Yak's Customer Loyalty score 26% higher than Male customers.
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Male
61%
Yes
Female
87%
Yes
Yik Yak Customer Loyalty Score by Ethnicity
Yik Yak's Customer Loyalty score was rated 90% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Yik Yak.
90
out of 100
Caucasian
Yik Yak Customer Loyalty Score by Age
Yik Yak's Customer Loyalty score was rated 75% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Yik Yak.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 75% | 18-25 | 75% |
Yik Yak Customer Loyalty Score by Usage
Yik Yak's Customer Loyalty score was rated 74% by customers who have used Yik Yak's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Yik Yak Product Quality
2.7/5
Yik Yak has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Yik Yak Product Information
Yik Yak’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- http://yikyakapp.com/
- Company Size
- 51-200 Employees
Industry
Tech
Mobile App
Social
Quick Insights into Yik Yak Product Quality
Yik Yak's Product Quality score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked Yik Yak Product Quality the Highest
Ranked Yik Yak Product Quality the Lowest
Yik Yak Product Quality Score by Gender
Male customers rated Yik Yak's Product Quality score 1 stars higher than Female customers.
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Male
3/5
Female
2/5
Yik Yak Product Quality Score by Ethnicity
Yik Yak's Product Quality score was rated 3.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Yik Yak.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Yik Yak Product Quality Score by Age
Yik Yak's Product Quality score was rated 2.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Yik Yak.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
Yik Yak Product Quality Score by Usage
Yik Yak's Product Quality score was rated the highest by customers who have used Yik Yak's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Yik Yak Pricing
Yik Yak ROI & Value For Money
2.8/5
Yik Yak has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Quick Insights into Yik Yak ROI
Yik Yak's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Yik Yak ROI the Highest
Ranked Yik Yak ROI the Lowest
Yik Yak ROI Score by Gender
Male customers rated Yik Yak's ROI score 1.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Yik Yak.
Male
3/5
Female
1.5/5
Yik Yak ROI Score by Ethnicity
Yik Yak's ROI score was rated 2.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Yik Yak.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Yik Yak ROI Score by Age
Yik Yak's ROI score was rated 2.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Yik Yak.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
Yik Yak ROI Score by Usage
Yik Yak's ROI score was rated the highest by customers who have used Yik Yak's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Yik Yak Customer Satisfaction (CSAT)
Yik Yak Customer Satisfaction (CSAT) Score
52 / 100
Yik Yak has an overall Customer Satisfaction score of 52 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
25%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
6%
Very Dissatisfied
37%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Yik Yak Customer Satisfaction
Yik Yak's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Yik Yak Customer Satisfaction the Highest
Ranked Yik Yak Customer Satisfaction the Lowest
Yik Yak Customer Satisfaction Score by Gender
Male customers rated Yik Yak's Customer Satisfaction score 29 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Yik Yak.
57 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
28 / 100
FemaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 58% |
Yik Yak Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Yik Yak's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Yik Yak.
55 / 100
Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
34%
Yik Yak Customer Satisfaction Score by Age
Yik Yak's Customer Satisfaction score was rated 45 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Yik Yak.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 45% |
Yik Yak Customer Satisfaction Score by Usage
Yik Yak's Customer Satisfaction score was rated 43 points by customers who have used Yik Yak's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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Yik Yak Customer Service
2.7/5
Yik Yak has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Yik Yak's Customer Service
Address
3423 Piedmont Road NE, Atlanta, GA 30305
Website
http://yikyakapp.com/
Phone Number
770-633-3488
Yik Yak's Social Links
Quick Insights into Yik Yak Customer Service
Yik Yak's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Yik Yak Customer Service the Highest
Ranked Yik Yak Customer Service the Lowest
Yik Yak Customer Service Score by Gender
Male customers rated Yik Yak's Customer Service score 1.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Yik Yak.
Male
3/5
Female
1.5/5
Yik Yak Customer Service Score by Ethnicity
Yik Yak's Customer Service score was rated 2.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Yik Yak.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Yik Yak Customer Service Score by Age
Yik Yak's Customer Service score was rated 2.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Yik Yak.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
Yik Yak Customer Service Score by Usage
Yik Yak's Customer Service score was rated the highest by customers who have used Yik Yak's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Yik Yak as an Employer
3.3/5
Yik Yak has a 3.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Yik Yak scored a -15 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of Yik Yak would recommend the brand to a friend. ENPS measures how likely Yik Yak employees would recommend working at Yik Yak to a friend.
Net Promoter Score
-15
NPS Score
| 37% | Promoters |
|---|---|
| 11% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
60
eNPS Score
| 60% | Promoters |
|---|---|
| 40% | Passive |
| 0% | Detractors |
