-82
NPS
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Zale Corporation
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About Zale Corporation's Brand
Zale began with a single Zales Jewelers store in 1924. Today, the company has six retail brands and operates approximately 1,700 retail
Brand at a Glance
69%
Customer Loyalty
1.6/5
Product Quality
1.6/5
Pricing
1.6/5
Customer Service
Zale Corporation NPS
Zale Corporation's Net Promoter Score (NPS) is a -82 with 8% Promoters, 2% Passives, and 90% Detractors. Net Promoter Score tracks whether Zale Corporation's customers would recommend using the product based on a scale of -100 to 100.
Zale Corporation Overall NPS
| 8% | Promoters |
|---|---|
| 2% | Passives |
| 90% | Detractors |
Zale Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -97 | Mar 2024 | -97 |
Apr 2024 -81 | Apr 2024 | -81 |
Jun 2024 -83 | Jun 2024 | -83 |
Jul 2024 -83 | Jul 2024 | -83 |
Aug 2024 -79 | Aug 2024 | -79 |
Nov 2024 -79 | Nov 2024 | -79 |
Dec 2024 -79 | Dec 2024 | -79 |
Apr 2025 -79 | Apr 2025 | -79 |
Aug 2025 -81 | Aug 2025 | -81 |
Sep 2025 -81 | Sep 2025 | -81 |
Nov 2025 -81 | Nov 2025 | -81 |
Dec 2025 -82 | Dec 2025 | -82 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zale Corporation NPS by Gender
Female customers rated Zale Corporation's NPS 1 points higher than Male customers.
Male
-87
Zale Corporation's NPS was rated -87 by Male customers on Comparably.
0%
Promoters
13%
Passives
87%
Detractors
Female
-86
Zale Corporation's NPS was rated -86 by Female customers on Comparably.
7%
Promoters
0%
Passives
93%
Detractors
Zale Corporation NPS by Ethnicity
Zale Corporation's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
African American/Black -50 | African American/Black | -50 |
Other -100 | Other | -100 |
Zale Corporation NPS by Age
Zale Corporation's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Zale Corporation NPS by Usage
Zale Corporation's NPS was rated the highest by customers who have used Zale Corporation's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -66 | Less than 1 Year | -66 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -89 | Over 10 Years | -89 |
Zale Corporation Customer Reviews
Out of the 4 Zale Corporation customer reviews 0 were positive and 4 were constructive. Zale Corporation customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Zale Corporation Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Zale Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zale Corporation Customer Loyalty Score by Gender
Female customers rated Zale Corporation's Customer Loyalty score 26% higher than Male customers.
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Male
55%
Yes
Female
81%
Yes
Zale Corporation Customer Loyalty Score by Ethnicity
Zale Corporation's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zale Corporation.
67
out of 100
Caucasian
55
out of 100
African American/Black
85
out of 100
Other
Zale Corporation Customer Loyalty Score by Age
Zale Corporation's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Zale Corporation.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 100% | 41-45 | 100% |
46-50 70% | 46-50 | 70% |
51-55 40% | 51-55 | 40% |
56-60 70% | 56-60 | 70% |
61-65 70% | 61-65 | 70% |
66+ 70% | 66+ | 70% |
Zale Corporation Customer Loyalty Score by Usage
Zale Corporation's Customer Loyalty score was rated the highest by customers who have used Zale Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Zale Corporation Customer Loyalty Score by Industry
Zale Corporation's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Zale Corporation Product Quality
1.6/5
Zale Corporation has an overall Product Quality score of 1.6 out of 5 stars rated by its users and customers.
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Zale Corporation Product Information
Zale Corporation’s product quality score is a 1.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Zale Corporation's product the highest. Reviewers from the Tech industry rated Zale Corporation the lowest at 1.5.
- Website
- http://zalecorp.com
- Company Size
- 10,000+ Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Zale Corporation Product Quality
Zale Corporation's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Tech industry.
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Ranked Zale Corporation Product Quality the Highest
Ranked Zale Corporation Product Quality the Lowest
Zale Corporation Product Quality Score by Gender
Zale Corporation's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Zale Corporation Product Quality Score by Ethnicity
Zale Corporation's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Zale Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.2 | African American/Black | 2.2 |
Other 1.5 | Other | 1.5 |
Zale Corporation Product Quality Score by Age
Zale Corporation's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Zale Corporation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 1.9 | 41-45 | 1.9 |
46-50 2 | 46-50 | 2 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Zale Corporation Product Quality Score by Usage
Zale Corporation's Product Quality score was rated the highest by customers who have used Zale Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zale Corporation Product Quality Score by Industry
Zale Corporation's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Zale Corporation Pricing
Zale Corporation ROI & Value For Money
1.6/5
Zale Corporation has a value for money and ROI score of 1.6 out of 5 stars rated by its users and customers.
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Zale Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Zale Corporation.
Quick Insights into Zale Corporation ROI
Zale Corporation's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Tech industry.
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Ranked Zale Corporation ROI the Highest
Ranked Zale Corporation ROI the Lowest
Zale Corporation ROI Score by Gender
Zale Corporation's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Zale Corporation.
Male
1.5/5
Female
1.5/5
Zale Corporation ROI Score by Ethnicity
Zale Corporation's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Zale Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.6 | African American/Black | 1.6 |
Other 1.6 | Other | 1.6 |
Zale Corporation ROI Score by Age
Zale Corporation's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Zale Corporation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 1.9 | 41-45 | 1.9 |
46-50 1.8 | 46-50 | 1.8 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.1 | 66+ | 2.1 |
Zale Corporation ROI Score by Usage
Zale Corporation's ROI score was rated the highest by customers who have used Zale Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zale Corporation ROI Score by Industry
Zale Corporation's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Zale Corporation Customer Satisfaction (CSAT)
Zale Corporation Customer Satisfaction (CSAT) Score
16 / 100
Zale Corporation has an overall Customer Satisfaction score of 16 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
8%
Satisfied
8%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
64%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zale Corporation Customer Satisfaction
Zale Corporation's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Zale Corporation Customer Satisfaction the Highest
Ranked Zale Corporation Customer Satisfaction the Lowest
Zale Corporation Customer Satisfaction Score by Gender
Male customers rated Zale Corporation's Customer Satisfaction score 25 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Zale Corporation.
33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
8 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Zale Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zale Corporation's Customer Satisfaction (CSAT) score was rated 22% according to Caucasian users and customers.
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22 / 100
Very Satisfied
11%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to African American/Black
Zale Corporation's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
75%
CSAT according to Other
Zale Corporation's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Zale Corporation.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Zale Corporation Customer Satisfaction Score by Age
Zale Corporation's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Zale Corporation.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 0% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 33% |
Zale Corporation Customer Satisfaction Score by Usage
Zale Corporation's Customer Satisfaction score was rated the highest by customers who have used Zale Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zale Corporation Customer Satisfaction Score by Industry
Zale Corporation's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"scoreLabel": 33
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}Zale Corporation Customer Service
1.6/5
Zale Corporation has an overall Customer Service score of 1.6 out of 5 stars rated by its users and customers.
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About Zale Corporation's Customer Service
Address
901 West Walnut Hill Lane, Irving, TX
Website
http://zalecorp.com
Phone Number
(133) 066-8500
Quick Insights into Zale Corporation Customer Service
Zale Corporation's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.
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Ranked Zale Corporation Customer Service the Highest
Ranked Zale Corporation Customer Service the Lowest
Zale Corporation Customer Service Score by Gender
Zale Corporation's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Zale Corporation.
Male
1.5/5
Female
1.5/5
Zale Corporation Customer Service Score by Ethnicity
Zale Corporation's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Zale Corporation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Other 1.5 | Other | 1.5 |
Zale Corporation Customer Service Score by Age
Zale Corporation's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Zale Corporation.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 1.6 | 41-45 | 1.6 |
46-50 1.8 | 46-50 | 1.8 |
51-55 3.1 | 51-55 | 3.1 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.6 | 66+ | 2.6 |
Zale Corporation Customer Service Score by Usage
Zale Corporation's Customer Service score was rated the highest by customers who have used Zale Corporation's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Zale Corporation Customer Service Score by Industry
Zale Corporation's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Zale Corporation as an Employer
Consumer vs. Employees
Zale Corporation scored a -82 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of Zale Corporation would recommend the brand to a friend. ENPS measures how likely Zale Corporation employees would recommend working at Zale Corporation to a friend.
Net Promoter Score
-82
NPS Score
| 8% | Promoters |
|---|---|
| 2% | Passive |
| 90% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 34% | Promoters |
|---|---|
| 8% | Passive |
| 58% | Detractors |
