25
NPS
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Zales
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About Zales' Brand
Brand at a Glance
81%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4/5
Customer Service
Zales NPS
Zales's Net Promoter Score (NPS) is a 25 with 58% Promoters, 9% Passives, and 33% Detractors. Net Promoter Score tracks whether Zales's customers would recommend using the product based on a scale of -100 to 100.
Zales Overall NPS
| 58% | Promoters |
|---|---|
| 9% | Passives |
| 33% | Detractors |
Zales NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2020 -100 | Mar 2020 | -100 |
Mar 2021 0 | Mar 2021 | 0 |
Jul 2021 33 | Jul 2021 | 33 |
Oct 2021 50 | Oct 2021 | 50 |
Nov 2021 17 | Nov 2021 | 17 |
Apr 2022 29 | Apr 2022 | 29 |
May 2022 37 | May 2022 | 37 |
Jun 2022 22 | Jun 2022 | 22 |
Aug 2022 10 | Aug 2022 | 10 |
Jan 2023 18 | Jan 2023 | 18 |
Jul 2024 25 | Jul 2024 | 25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zales Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Zales users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zales Product Quality
4/5
Zales has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Zales Product Information
Zales’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- https://www.zales.com/
Zales Pricing
Zales ROI & Value For Money
4/5
Zales has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Zales Customer Satisfaction (CSAT)
Zales Customer Satisfaction (CSAT) Score
100 / 100
Zales has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Zales Customer Service
4/5
Zales has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Zales's Customer Service
Website
https://www.zales.com/
Zales as an Employer
Consumer vs. Employees
Zales scored a 25 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Zales would recommend the brand to a friend. ENPS measures how likely Zales employees would recommend working at Zales to a friend.
Net Promoter Score
25
NPS Score
| 58% | Promoters |
|---|---|
| 9% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 37% | Promoters |
|---|---|
| 26% | Passive |
| 37% | Detractors |
