Zinio NPS & Customer Reviews | Comparably
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Zinio
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About Zinio's Brand

Zinio is an online digital publishing platform that delivers journals and magazines to digital readers.

Brand at a Glance

60%
Customer Loyalty
2.8/5
Product Quality
2.5/5
Pricing
2.4/5
Customer Service

Zinio NPS

Zinio's Net Promoter Score (NPS) is a -42 with 23% Promoters, 12% Passives, and 65% Detractors. Net Promoter Score tracks whether Zinio's customers would recommend using the product based on a scale of -100 to 100.

Zinio Overall NPS

-42
NPS
23%Promoters
12%Passives
65%Detractors
Zinio Overall NPS

Zinio NPS Trend

-100
-50
0
50
100
Apr 2023
-52
Apr 2023-52
May 2023
-51
May 2023-51
Jun 2023
-51
Jun 2023-51
Jul 2023
-54
Jul 2023-54
Aug 2023
-50
Aug 2023-50
Sep 2023
-54
Sep 2023-54
Nov 2023
-56
Nov 2023-56
Dec 2023
-52
Dec 2023-52
Feb 2024
-45
Feb 2024-45
Mar 2024
-43
Mar 2024-43
Apr 2024
-40
Apr 2024-40
Aug 2024
-42
Aug 2024-42

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Zinio NPS by Gender

Zinio's NPS was rated -39 by Male customers on Comparably.

Male

-39

Zinio's NPS was rated -39 by Male customers on Comparably.

24%
Promoters
13%
Passives
63%
Detractors

Female

N/A

Zinio's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Zinio NPS by Ethnicity

Zinio's NPS was rated -45 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-45
Caucasian-45

Zinio NPS by Age

Zinio's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
40%
Passives
20%
Detractors
40%
56-6040%20%40%
Promoters
31%
Passives
15%
Detractors
54%
66+31%15%54%

Zinio NPS by Usage

Zinio's NPS was rated the highest by customers who have used Zinio's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-14
Less than 1 Year-14
2 to 5 Years
-87
2 to 5 Years-87
5 to 10 Years
-20
5 to 10 Years-20

Zinio Customer Reviews

Out of the 5 Zinio customer reviews 3 were positive and 2 were constructive. Zinio customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Make it easier to permanently delete magazines from the library (not just archive them).
What do you value most about this brand?
Books digital copy of hotrod
What do you value most about this brand?
Easy navigation for readers, easy reporting.
What can this brand most improve?
communication between individual business subunits
What do you value most about this brand?
Nice article and good picture

Zinio Customer Loyalty

60%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

60% of Zinio users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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60
60%
40
40%
Zinio Customer Loyalty

Zinio Customer Loyalty Score by Gender

Zinio's Customer Loyalty score was rated 55 by Male customers on Comparably.

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Male
55%
Yes
Female
N/A
Yes

Zinio Customer Loyalty Score by Ethnicity

Zinio's Customer Loyalty score was rated 60% by Caucasian customers on Comparably.

% who answered "Yes"

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60
out of 100
Caucasian

Zinio Customer Loyalty Score by Age

Zinio's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.

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0
20%
40%
60%
80%
100%
56-60
46%
56-6046%
66+
72%
66+72%

Zinio Customer Loyalty Score by Usage

Zinio's Customer Loyalty score was rated the highest by customers who have used Zinio's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
36%
2 to 5 Years
44%
5 to 10 Years
100%

Zinio Customer Loyalty Score by Industry

Zinio's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech
55%
Education
46%

Zinio Product Quality

2.8/5

Zinio has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

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Zinio Product Information

Zinio’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Zinio's product the highest. Reviewers from the Tech industry rated Zinio the lowest at 2.2.

Website
http://corp.zinio.com/
Company Size
51-200 Employees

Industry

Tech
Content

Quick Insights into Zinio Product Quality

Zinio's Product Quality score was rated highest by customers who have used Zinio's products/services for 5 to 10 Years, and rated lowest by customers who have used Zinio's products/services for 2 to 5 Years.

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Ranked Zinio Product Quality the Highest

5 to 10 Years
3.5
Education
3.4
56-60
3

Ranked Zinio Product Quality the Lowest

66+
2.9
Tech
2.2
2 to 5 Years
2.1

Zinio Product Quality Score by Gender

Zinio's Product Quality score was rated 2.7 by Male customers on Comparably.

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Male

2.7/5

Female

N/A

Zinio Product Quality Score by Ethnicity

Zinio's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Zinio.
0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6

Zinio Product Quality Score by Age

Zinio's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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0
1
2
3
4
5
56-60
3
56-603
66+
2.9
66+2.9

Zinio Product Quality Score by Usage

Zinio's Product Quality score was rated the highest by customers who have used Zinio's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
3
2 to 5 Years
2.1
5 to 10 Years
3.5

Zinio Product Quality Score by Industry

Zinio's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
2.2
Education
3.4

Zinio Pricing

Zinio ROI & Value For Money

2.5/5

Zinio has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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Zinio Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from Zinio.

Quick Insights into Zinio ROI

Zinio's ROI score was rated highest by customers who have used Zinio's products/services for 5 to 10 Years, and rated lowest by customers who have used Zinio's products/services for 2 to 5 Years.

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Ranked Zinio ROI the Highest

5 to 10 Years
3.2
66+
2.9
Education
2.9

Ranked Zinio ROI the Lowest

56-60
2.8
Tech
2.4
2 to 5 Years
2.2

Zinio ROI Score by Gender

Zinio's ROI score was rated 2.6 by Male customers on Comparably.

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Male

2.6/5

Female

N/A

Zinio ROI Score by Ethnicity

Zinio's ROI score was rated 2.4 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Zinio.
0
1
2
3
4
5
Caucasian
2.4
Caucasian2.4

Zinio ROI Score by Age

Zinio's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Zinio.
0
1
2
3
4
5
56-60
2.8
56-602.8
66+
2.9
66+2.9

Zinio ROI Score by Usage

Zinio's ROI score was rated the highest by customers who have used Zinio's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
2.8
2 to 5 Years
2.2
5 to 10 Years
3.2

Zinio ROI Score by Industry

Zinio's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
2.4
Education
2.9

Zinio Customer Satisfaction (CSAT)

Zinio Customer Satisfaction (CSAT) Score

37 / 100

Zinio has an overall Customer Satisfaction score of 37 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied19%
Satisfied18%
Neither Satisfied nor Dissatisfied19%
Dissatisfied21%
Very Dissatisfied23%
Very Satisfied
19%
Satisfied
18%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
21%
Very Dissatisfied
23%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Zinio Customer Satisfaction

Zinio's Customer Satisfaction score was rated highest by customers who have used Zinio's products/services for 5 to 10 Years, and rated lowest by customers who have used Zinio's products/services for 2 to 5 Years.

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Ranked Zinio Customer Satisfaction the Highest

5 to 10 Years
60%
56-60
60%
Education
60%

Ranked Zinio Customer Satisfaction the Lowest

66+
46%
Tech
25%
2 to 5 Years
24%

Zinio Customer Satisfaction Score by Gender

Zinio's Customer Satisfaction score was rated 33 by Male customers on Comparably.

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33 / 100
Male
Very Satisfied
12%
Satisfied
21%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
33%
Very Dissatisfied
21%

Zinio Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Zinio's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Zinio.
30 / 100
Very Satisfied10%
Satisfied20%
Neither Satisfied nor Dissatisfied10%
Dissatisfied30%
Very Dissatisfied30%
Very Satisfied
10%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
30%
Very Dissatisfied
30%

Zinio Customer Satisfaction Score by Age

Zinio's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Zinio.
0
20
40
60
80
100
56-60 CSAT Score
60%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
56-6060%
66+ CSAT Score
46%
Very Satisfied
0%
Satisfied
46%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
31%
Very Dissatisfied
15%
66+46%

Zinio Customer Satisfaction Score by Usage

Zinio's Customer Satisfaction score was rated the highest by customers who have used Zinio's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
29
2 to 5 Years
24
5 to 10 Years
60

Zinio Customer Satisfaction Score by Industry

Zinio's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
25
Education
60

Zinio Customer Service

2.4/5

Zinio has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.

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About Zinio's Customer Service

Address

York, NY


Website

http://corp.zinio.com/

Quick Insights into Zinio Customer Service

Zinio's Customer Service score was rated highest by customers who have used Zinio's products/services for 5 to 10 Years, and rated lowest by customers who have used Zinio's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Zinio's Customer Service score.

Ranked Zinio Customer Service the Highest

5 to 10 Years
3
Education
3
56-60
2.8

Ranked Zinio Customer Service the Lowest

66+
2.8
Tech
2.2
2 to 5 Years
1.6

Zinio Customer Service Score by Gender

Zinio's Customer Service score was rated 2.5 by Male customers on Comparably.

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Male

2.5/5

Female

N/A

Zinio Customer Service Score by Ethnicity

Zinio's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Zinio.
0
20
40
60
80
100
Caucasian
2.4
Caucasian2.4

Zinio Customer Service Score by Age

Zinio's Customer Service score was rated 2.8 stars by customers ages 56-60 and customers ages 66+ on Comparably.

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0
20
40
60
80
100
56-60
2.8
56-602.8
66+
2.8
66+2.8

Zinio Customer Service Score by Usage

Zinio's Customer Service score was rated the highest by customers who have used Zinio's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
2.8
2 to 5 Years
1.6
5 to 10 Years
3

Zinio Customer Service Score by Industry

Zinio's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
2.2
Education
3

Zinio as an Employer

2.8/5

Zinio has a 2.8/5 stars for its overall company culture rated by their employees

  Zinio CEO
top
10%
CEO of Zinio

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Zinio scored a -42 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Zinio would recommend the brand to a friend. ENPS measures how likely Zinio employees would recommend working at Zinio to a friend.

Net Promoter Score

-42
NPS Score
23%Promoters
12%Passive
65%Detractors

Employee Net Promoter Score

24
eNPS Score
62%Promoters
0%Passive
38%Detractors

Global Ranking Snapshot

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6
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